WGSN en los medios
The Henten Bag, Fahrenheit, Demano y Ölend: cuatro ‘start-ups’ españolas que se cuelgan del ‘boom’ de las mochilas
¿Cuándo comenzó el boom de las mochilas? Según Jaqui Ma, directora de calzado y accesorios en WGSN, “la tendencia deportiva ha ido surgiendo y desarrollándose desde aproximadamente 2013; realmente despega con el desfile de...
Conoce a la ‘Trend Hunter’ Catriona McNab
El trabajo de Catriona McNab, cazadora de tendencias en la sede de Londres de la compañía WGSN, es predecir el futuro.
Las ‘instagramers’ y las famosas hacen peligrar los egoblogs de moda
Sarah Owen y Shanu Walpita son editoras de moda joven en WGSN, un negocio de inteligencia estratégica para la industria del estilo. Ambas coinciden en que “los primeros bloggers de moda impactaron...
Una marca de personalización de zapatos, mejor negocio en el 080
July 2, 2015
El Foro también ha contado con conferencias sobre el futuro del sector, como la de Kim Mannino, directora de tendencias de WGSN, que se ha centrado en el athleisure, un estilo que...
4 Secret Fashion Jobs Influence Everything You Wear
February 15, 2016
These behind-the-scenes roles aren’t advertised on LinkedIn; they’re found through New York’s original networking platform—word-of-mouth
Project hits Vegas with 6 specialized shows, new trend report and retail data tool
February 13, 2016
Project heads to Vegas next week for a 3 day run of its 6 specialized shows, a new trend report partnership with WGSN, and the release of a new retail...
PROJECT Brings Fashion Consciousness and Digital Experiences to the Las Vegas Show
February 11, 2016
The ever-expanding show will begin on Tuesday, February 16th and run until Thursday, February 18th, providing a unique experience for editors, buyers and retailers.
HOW WILL ‘SEE NOW, BUY NOW’ FASHION SHOWS AFFECT BEAUTY BRANDS?
February 10, 2016
Burberry and Tom Ford, along with a handful of smaller labels like Rebecca Minkoff and Vetements, have recently announced that they’re forsaking the traditional fashion calendar and showing collections that will be...
Women’s Wallets Are Getting Super-Tiny
February 10, 2016
“It’s natural that items are getting smaller,” said Jaime Cohn-Barr, an editor at fashion-trend forecasting firm WGSN. “People are needing to carry less.”
Answer Time with Sarah Owen
February 5, 2016
How do we look for trends? How to survive the Fashion Week? Check the Tumblr Answer Time Session with our Editor Sarah Owen!
WATCH: Episode Four Of Alexa’s Future Of Fashion
October 7, 2015
We are introduced to Lauretta Roberts, director of brand for WGSN, who talks Alexa Chung through how the world of trend-forecasting has come about and shows her round the offices...
H&M Muslim Ad Campaign With Hijab Model Signals Future Diversity In Fashion Advertisements, Analysts Say
October 1, 2015
Muslims are as much a viable market for retailers as any other customer base or audience, said Lorna Hall, head of market intelligence at New York-based fashion forecasting service WGSN. “The fashion...
WGSN’s new advisory board appoints first chairman
January 27, 2015
Simon Collins, former dean of the school of fashion at Parsons School of Design in New York, has been appointed chairman of trend forecasting agency WGSN’s new advisory board.
For Spirits That Can Only Be Tied Down by a Sash
July 3, 2014
“The kimono is definitely the must-have cover-up of the season,” said Sheila Aimette, a vice president at the trend forecasting company WGSN.
Track Pants Grace Runways as Activewear Goes Up-Market
February 10, 2014
Things went haute when French fashion house Celine elevated the look two years ago, said Sheila Aimette, vice president of North American content at WGSN, a London-based trend forecasting firm.
Why Is Wearable Tech So Ugly?
April 27, 2014
From smartwatches to head-mounted computers, wearable technology is slowly coming to the consumer market. But here’s the thing: a lot of it is just plain ugly. Fashion trend forecaster Rachel Arthur weighs...
Why Fitness Is Having A Moment In Fashion
May 1, 2014
“It’s really based on the trend towards activewear as daywear and weekend wear, which we’ve seen as a fast growing theme on the runways for the past few seasons,” says...
Why Street Style ‘Peacocks’ Are Critical to the Fashion Industry
September 11, 2013
“Yes, fashion influencers and early adopters might be “peacocking” this week (to use Menkes’ phrase) — but so too are they providing creative inspiration for teams around the world planning...
Style-Conscious Men Prove Colorful Socks No Longer A Fad
May 2, 2014
“Bright colours and patterns have become key trends in the sock category,” Matt Feniger, menswear editor at trend consulting firm WGSN, told MarketWatch.
Spring Fashion: Hand Yourself Bouquets
April 16, 2014
Sheila Aimette, a vice president of WGSN, a trend forecasting company, noted “there’s nothing old-fashioned or floofy about them,” she said. “They give women a reason to stray from their...