Together, we
create tomorrow

Create outstanding products that your consumers will want and need for years to come.

Expert consumer
trend forecasting

WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.

We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.

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Consumer Insight

Know your consumers and stay ahead of lifestyle shifts with unrivalled insight into the way they’ll think, feel and behave for years to come.

Through detailed and accurate consumer forecasts and expert consultancy services, we show how consumer behaviours, interests and tastes will shape how they live, work and play. This enables you to anticipate big lifestyle shifts and develop products and services that meet consumer needs.

Product Design

Get inspiring design direction to create the products, experiences and services consumers will want to buy in the future; from how they should look and taste to feel and function.

Through expert, data driven trend forecasting and design direction, we help you gain market share by knowing the right trends and translating them into beautifully designed products and packaging that set you apart and are sustainably sensitive.

Trading

Accurately land products at the right time, in the right volumes with effective retail and communication strategies and predictive data analytics.

Through data-backed subscription and consultancy services, we get you ahead of the trends and tell you precisely where to place your bets. We also arm you with effective retail and communication strategies to maximise brand engagement and sales.

90%+ forecasting accuracy
with TrendCurve AI

Make smarter investments with accurate AI-powered forecasts

See how we forecast with data

trendcurve AI uk womens running sneakers graph

WGSN Trend Confirmation

The
Outdoor
Boom

 

 

The outdoor boom is one of the biggest and most versatile trends of recent years, and WGSN called it in 2015.

To find out what’s next for the outdoor boom in your industry, and how WGSN can help get you ahead, explore our trend confirmation.

Explore now

Latest

Blogs
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Podcasts
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Events
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Munich, Germany
WGSN x ISPO Munich
December 3-5 , 2024

One the biggest sports tradeshows in Europe: join WGSN’s experts at ISPO in Munich this winter, where sports meets business. Our team will be on the ground covering the show and presenting on the stage, meet us there.

Singapore
WGSN X FUTR Asia
December 5, 2024

Consumers are adopting and discarding trends at a rapid rate, fuelled by the rise of social media. Join Joe McDonnell, Director of Insight at WGSN, at FUTR Asia to discover how to cut through the noise and tap into the right trends for your brand.

Mumbai, India
WGSN x Cosmoprof India
Devember 5 - 7, 2024

WGSN’s Personas 2026: Beauty forecast elaborates on the four consumer profiles, focusing on how they relate specifically to the beauty industry. It outlines the values that will appeal to them and the brands and product categories that will be relevant in 2026. Secure your spot to join WGSN at Cosmoprof on December 6 at 11:15 IST and dive into the four need-to-know future consumers for 2026.

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trend insights