London, November 01, 2022 – WGSN, the global authority on trend forecasting, today releases Home Lifestyles 2025, a white paper that outlines the product opportunities for businesses in the home as it further evolves into a multipurpose place to live, work, rest and play.
The pandemic caused a mass migration of activities to the home, and new challenges will keep them there as we head toward 2025. Higher living costs, recessionary markets, and the impact of global warming will all see us continue to do more in – and expect more from – the spaces we live in.
Covering the unique needs of the industries WGSN serves – interiors, consumer tech, fashion, food and drink, and beauty – the white paper unpacks the actions that brands need to take to connect with consumers in the home.
Carla Buzasi, President & CEO of WGSN, explained: “Our Home Lifestyles 2025 white paper is designed to help every business discover the new desires, anxieties and priorities that will shape what consumers need and want, whether it be the paint they choose for their walls, the ingredients they add to their food, the clothes they wear, the tech they use, or the lotion they apply to their face.”
Beyond how brands can connect with consumers, Home Lifestyles 2025 also features detailed product innovations and action points on how brands can innovate and identify key opportunities to help consumers over this period of historic transition.
Carla Buzasi added: “The next three years will be challenging, but they also offer a unique chance – indeed, an imperative – to innovate. Periods of change and economic uncertainty can be the best time to refine old products, create new ones, and expand into new markets. With more than 20 years’ experience in trend forecasting and analytics, WGSN knows first-hand that those who make the right decisions now stand to gain a competitive edge and a deeper connection with consumers in the long term.”
The white paper can be downloaded at no cost here.
NOTES TO EDITORS
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WGSN is the global authority on consumer, lifestyle and product design trends, helping brands around the world create the right products at the right time for tomorrow’s consumer.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.
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