WGSN’s UX Trend Strategist for Consumer Tech, Abdulrahman Hadi, will present the key consumer emotions and personas set to emerge in the tech industry in the years to come at IFA’s Kick-Off 2025 programme.
Join Ashley Krupnik, Senior Consulting Director at WGSN, to explore the value of creativity in the age of imagination at Berlin Fashion Week’s ‘METAMORPHOSIS – dialogues about change’ talk series. Through a brief analysis of societal trends, Ashley will highlight shifts that are shaping the future of creativity and consumer connections.
On track to become the largest generation with the greatest spending power, Gen Alpha means big business for the beauty industry. Join WGSN’s Senior Beauty Strategist, Hannah Mauser and Beauty Strategist, Caro Bush, on July 16 at 12pm to discover how Betting on Gen Alpha can position your brand for significant growth and secure future consumers.
A new global economic cycle, with changes in tariffs and trade, makes the region a crucial commercial hub. In this new cycle, see how the Latin American region will attract attention and consolidate its role in commercial operations.
To prepare your business for the future, join Daniela Penteado, Trends Specialist at WGSN at Licesing Co 2025 in a talk about consumer feelings and emotions 2027
Beyond AI: What to expect from marketing in 2026. With the rapid acceleration of AI and the growing culture of convergence, strategies such as multi-layered marketing that connects with consumers at different stages of the journey will be essential to build loyalty and capture attention. Check out the 6 innovative marketing strategies with WGSN to win and retain customers from Generations Z to Alpha.