Together, we
create tomorrow

Create outstanding products that your consumers will want and need for years to come.

Expert consumer
trend forecasting

WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.

We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.

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Consumer Insight

Know your consumers and stay ahead of lifestyle shifts with unrivalled insight into the way they’ll think, feel and behave for years to come.

Through detailed and accurate consumer forecasts and expert consultancy services, we show how consumer behaviours, interests and tastes will shape how they live, work and play. This enables you to anticipate big lifestyle shifts and develop products and services that meet consumer needs.

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Product Design

Get inspiring design direction to create the products, experiences and services consumers will want to buy in the future; from how they should look and taste to feel and function.

Through expert, data driven trend forecasting and design direction, we help you gain market share by knowing the right trends and translating them into beautifully designed products and packaging that set you apart and are sustainably sensitive.

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Accurately land products at the right time, in the right volumes with effective retail and communication strategies and predictive data analytics.

Through data-backed subscription and consultancy services, we get you ahead of the trends and tell you precisely where to place your bets. We also arm you with effective retail and communication strategies to maximise brand engagement and sales.

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90%+ forecasting accuracy
with TrendCurve+

Make smarter investments with accurate AI-powered forecasts

See how we forecast with data

trendcurve+ uk womens running sneakers graph

WGSN Trend Confirmation




The outdoor boom is one of the biggest and most versatile trends of recent years, and WGSN called it in 2015.

To find out what’s next for the outdoor boom in your industry, and how WGSN can help get you ahead, explore our trend confirmation.

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Bangkok, Thailand
March 6 - 8, 2024

Macro global trends and evolving market drivers are shaping what consumers will want and need in 2025. Join WGSN Food & Drink Strategist Rachel Tan at THAIFEX - HOREC Asia on March 8 to discover your future food and drink personas and the rising cuisine and flavour trends that will resonate most with them, including status symbol food, rising Southeast Asian cuisines and what’s next in low-and-no alcohol.

São Paulo - SP
The New Era of Retail: Global forces that will impact the sector and the future of business
March 20, 2024

From breaking the concept of chrononormativity to the emergence of a polarized parallel economy, join Daniela Dantas, VP of WGSN Latam and learn about the forces that will influence consumer decision-making in 2026.

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trend insights