Появившись в 1998 году в Лондоне, компания WGSN буквально взорвала рынок, представив первую в мире онлайн-библиотеку трендов. Мы первыми объединили высокие технологии и человеческую изобретательность, сформировав уникальный продукт в ответ на сложившийся спрос со стороны глобальной креативной индустрии. С нами доступ к аналитике и идеям глобальной fashion-индустрии становится простым — узнайте больше о WGSN.
Как мы можем вам помочь
Владея информацией о грядущих трендах, вы можете создавать будущее таким, как вы его видите или хотите видеть, для себя, вашего бизнеса и ваших покупателей. В нашей компании работает более 250 специалистов по прогнозу трендов и аналитиков данных в разных странах мира. Мы помогаем 6 500 компаний оставаться актуальными и находить новые источники роста. Вместе с нашими пользователями (более 74 000 активных аккаунтов) мы создаём будущее, совмещая количественные исследования с качественной аналитикой и индивидуальными консультациями.
Загляните в будущее
Идите на шаг впереди, отслеживайте новинки и будущие тренды с нашими популярными прогнозами на 2 года и 5 лет вперёд по таким областям, как потребительские и розничные товары, одежда, мебель, предметы для дома и стиля жизни и пр.Подробнее о продуктах WGSN по подписке
Оцените свои позиции
Наши идеи и прогнозы всегда дополнены большими данными, в том числе данными по рознице, анализом восприятия бренда потребителями — всё для того, чтобы оценить и измерить предпочтения покупателей. Узнайте, какова эффективность вашего бренда и сравните результаты с конкурентами.Подробнее об аналитике WGSN
Используйте наши международные экспертные знания
Мы работаем с вами, чтобы вы могли установить взаимосвязи между будущими макротрендами, понять, что они значат для вас, а также как и когда внедрять их. Всё для того, чтобы вы нашли возможности для своего дальнейшего роста.Подробнее об услугах консультантов WGSN
Ощутите энергию WGSN лично на наших глобальных саммитах или приходите на наши семинары по обзору трендов.Место и время проведения следующих семинаров WGSN
Эксперты WGSN обладают опытом работы в общей сложности более чем 700 лет. Они досконально разбираются в индустрии моды и объединены единой целью — помогать нашим клиентам добиваться успеха в бизнесе.Связаться с нами
Эксперты по Прогнозированию Тенденций
Director of Insight
Part trend forecaster, part futurist, Andrea has in-depth knowledge of the consumer marketplace and behavioral shifts that impact society. She leads our future consumer analysis and works with global brands to create world-class strategies.
Andrea is in demand as an international speaker, recently appearing at Cannes Lions International Festival of Creativity, MoMA and NRF’s Big Show in New York. Her consumer expertise has been featured in numerous publications, including Vogue, Business of Fashion, and The Wall Street Journal.
Andrea’s special skills include never losing a game of Scrabble and always befriending the dog at any social gathering.
Director of Catwalks
A seasoned creative leader in the global design and retail industry, Lizzy oversees WGSN’s comprehensive catwalk coverage and womenswear analysis. She's worked in trend and design director positions at Nordstrom, Sears, Spiegel and Coles Myer Retail, where she was responsible for developing commercial product, specializing in women's apparel, trend, colour and product development.
Head of Food & Drink
Jen heads up a global team of food and drink strategists, analysts and trend forecasters. Always starting with customer insight, she delivers data-led trend content that enables clients to make confident decisions.
Having worked in the food and drink space for over 15 years, Jen has consulted with brands across the globe to develop future strategies. As content director of Retail Week, she set the vision for its intelligence resource, Retail Week Prospect, to provide access to the strategies and financial data of UK retailers.
Jen is passionate about the natural world and is a member of several conservation groups.
Director of Footwear and Accessories
With over 10 years experience in design, trend forecasting and product development, Claire has a diverse resume spanning consultancy projects with Swarovski, Pandora, Next and Topman and analyzing trends for both WGSN and Stylesight. Claire directs all content for womenswear and Menswear and has an in -depth knowledge of the international commercial market and a strong understanding of how big ideas can shape the future.
Head of Market Intelligence
As Head of Market Intelligence at WGSN, Lorna Hall is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.
CREATIVE. STORYTELLER. Amy inspires clients to create brand futures. After studying buying at university, Amy went on to work in the womenswear, lingerie and Kidswear industry before joining WGSN. With 8 years of experience in retail and buying, Amy has worked with luxury and high street brands, collecting a variety of consumer knowledge which she brings to the Live team. For Amy, the future is community.
Consultant Director, WGSN Mindset
Greer works with clients across beauty, fashion, textiles and electronics, directing projects that provide bespoke creative and strategic solutions. She specialises in a ‘glocal’ approach. Prior to moving to London in 2018 she worked for WGSN across Asia for seven years.
Director of Menswear
Volker joined WGSN as head of Menswear from global brand Timberland, bringing with him a wealth of knowledge of the industry across design, trend forecasting and product development. His role as senior designer included research and design for the Timberland Boot Company and mainline apparel collections for Europe and Asia.
Director of Retail & Buying
Sara graduated with a BA (Hons) in Fashion Styling and Photography from London College of Fashion and has worked as a photographer for publications such as Vogue.it. As Director of Retail & Buying, Sara heads up WGSN's What’s In Store directory, and compiles key reports such as seasonal buyers briefings.
Head of WGSN Live
TREND. GURU. Fully embedded in the trend industry. After studying Womenswear Design at the London College of Fashion, she went onto product development with 3 high end UK designers, and then moved onto trend forecasting, working with 2 global trend offices prior to arriving at WGSN. Kim brings 8 years in the womenswear industry, and 27 years in global trend forecasting, covering all market sectors, to all her client meetings and presentations. For Kim, the future is continually studying the ever-evolving global trends that surround us.
Head of Insight
Coming from a media and creative background, Joe is an industry leader in analysis and insight in consumer forecasting, market-research and business strategy, assisting clients looking to future-proof their businesses. He manages a global team of experts tracking consumer, marketing, retail and innovation trends.
Joe is a respected thought leader, with international publications and events seeking his input. He previously worked for two of the globe’s largest communications networks, Omnicom and WPP’s Mindshare, where he helped brands execute award-winning advertising campaigns in sport, fashion and entertainment.
If you were wondering, yes, Joe wrote this about himself in the third person.
Director of Beauty
Jenni helps clients respond to the fast pace of change in product design, consumer demand and retail. She heads up a team of beauty, sustainability and forecasting experts to let businesses know what to launch and when to launch it.
Championing the role the beauty industry plays in supporting physical and mental wellbeing, Jenni guides businesses towards ethical and sustainable best practice. She has presented at international conferences on retail, health and beauty for over 20 years, as well as leading consultancy projects for global businesses.
Jenni enjoys baking, tennis, weightlifting and attending vintage-themed events.
Brand Insight Director, WGSN Analytics
With over fifteen years’ experience in market research, spanning across both top ten agencies and client side, Sarah joined WGSN in 2017 to launch WGSN Barometer. Sarah provides research solutions using bespoke and syndicated data sources; to provide unique insights for global lifestyle brands, fashion retailers and financial services.
Director, Food & Drink
An established food trend expert, Kara leads WGSN’s team of strategists in creating insightful reports and forecasts on global food and drink trends.
Kara has years of experience in the strategic innovation sector, researching, writing and speaking about how to translate trends for new product development. She has shared insights with numerous food brands and previously worked at CCD Innovation, Sterling-Rice Group and CEB Iconoculture Consumer Insights.
Based in San Francisco, Kara has experience as a restaurant pastry chef and holds a master's degree in food studies.
Head of Materials
Helen enables creative teams to translate future concepts into material realities. Her training and background are rooted in materials and textiles and she has 25 years’ experience working with brands across Europe and Asia. Helen creates direct connections between future concept and commercial product, enabling WGSN clients to stay ahead in an ever-changing competitive landscape.
Head of Lifestyle & Interiors
Gemma leads our design and product development directions, overseeing how consumer macro trends impact the interiors industry across categories and market levels. She has 15 years’ experience in trend forecasting and design research, and her knowledge of colour and material applications makes her integral to WGSN’s global colour team.
Gemma consults for brands, retailers and manufacturers around the world, and speaks at industry events to discuss trends in residential and commercial environments. Her experience includes roles at A+A Design Studio in Milan and Studio Contrepoint in Paris.
Gemma likes cycling to green corners to picnic with family and friends
Consultant Director, APAC
GLOBAL. CITIZEN. Helen thinks big to enable your creative teams to do the same. After studying visual communication, Helen worked across product development and prints & graphics, before transitioning to trend where she worked everywhere from Paris to Seoul. With over 10 years of experience across continents and cultures, Helen enables clients to see the big picture and beyond their day to day to ultimately drive growth. For Helen, the Future is waiting to be discovered.
Director of Retail Strategy and Insights WGSN Analytics
Nivindya has over ten years experience in the fashion industry, having started off in womenswear design and then moved into retail analysis, via an MBA. As Director of Retail Strategy and Insights at WGSN Analytics, she contextualises retail data with consumer insight, socio-economic developments and trend information to provide clients with strategic insights into market dynamics, brand strategy and competitive know-how. Her clients span the fashion retail and financial services sectors, and include FTSE 250 apparel retailers and leading global fashion brands.
Data Analyst, WGSN Analytics
Diana is a highly analytical data analyst, with extensive experience in the fashion industry, including merchandising and retail planning. She is responsible for analysing and interpreting both retailer and consumer data in order to give actionable insights to clients. Since joining WGSN Analytics, she has undertaken numerous projects ranging from consumer behaviour to market movements, helping global clients solve challenges in a very competitive market.
Head of Beauty
Clare marries an understanding of product design and innovative technology to create future visions for customers in manufacturing and retail. She is interested in how human behaviour influences the products and services people want to buy.
With a background in performance sport and knowledge of colour psychology, health and wellness, Clare helps shape the future trends across WGSN.
An engaging speaker, Clare has presented for global brands and industry events. As a media commentator, she is known for her long-range vision and perceptive trend naming.
Clare loves sport, especially rugby and cricket. She also enjoys watercolour painting and DIY.
Creative Director; Director, Lifestyle & Interiors
A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.
In demand as a speaker, Lisa curated the 2019 International Design Biennale in Saint-Étienne, France. She has been quoted in numerous publications, including the WSJ, Le Monde, Corriere Della Sera, and the South China Morning Post.
On weekends, Lisa can be found working culture into horticulture, and vice-versa.
Присоединяйтесь к Нашей Команде
WGSN — одна из самых творческих компаний на планете. Наша команда объединяет лучших экспертов по прогнозированию тенденций, дизайнеров, редакторов, менеджеров по работе с клиентами, маркетологов, разработчиков продуктов, специалистов службы поддержки клиентов и многих других. Если инновации, предпринимательский дух и страсть к исследованию нового — ваши сильные стороны, мы будем рады с вами познакомиться.Присоединяйтесь к Нашей Команде