Консультационные услуги мирового уровня от лучших экспертов отрасли — глобальной команды WGSN.

Используя обширные знания в области индустрии дизайна, мы помогаем сотням брендов по всему миру решать их насущные бизнес-задачи, завоёвывать новые рынки и развивать их творческий потенциал.

Потребительский рынок

Определите ваших потенциальных покупателей и используйте эффективные инструменты для работы с ними.

  • Анализ покупательского поведения и предпочтений ваших потребителей.
  • Рекомендации по адаптации вашего бренда, коммуникаций, продуктов и стратегии визуального мерчандайзинга к предпочтениям покупателей.
  • Портрет целевого покупателя вашего бренда по индивидуальному запросу. Сезонные обновления по тенденциям потребительского спроса ваших целевых покупателей.

Обзор рынка

Анализируйте глобальные тенденции и динамику продаж на розничном рынке для вашей категории товаров, чтобы выявлять свои преимущества.

  • Анализ рынков, категорий продуктов и тенденций в ценообразовании.
  • Рекомендации по увеличению продаж на новых и развивающихся рынках.
  • Исследования бренда и рынка для понимания того, что сдерживает развитие вашего бизнеса.
  • Обзор прямых конкурентов и рекомендации по использованию преимуществ вашего бизнеса.

Будущие инновации

Воспользуйтесь консультационными услугами WGSN для определения стратегии вашего бренда и успешного позиционирования компании в контексте будущих тенденций.

  • Узнайте, как ваши конкуренты по всему миру реагируют на текущие инновации.
  • Инновационные семинары для развития профессионального потенциала вашей команды.
  • Экспертиза потребительских предпочтений и поведения покупателей на местном рынке
  • Рекомендации по освоению региональных рынков.

Творческий процесс

Используйте инновации и совместную работу в творческом процессе.

  • Получите первыми доступ к обзорам будущих тенденций от WGSN.
  • Макротенденции сезона в интерпретации потребительского поведения.
  • Глобальные тенденции в дизайне и цветовой палитре на примере локальных рынков.
  • Профессионалы отрасти рассказывают, как они используют прогнозы тенденций.

 

WGSN Live

Воплощайте наш контент в жизнь.

  • Эксперты WGSN продемонстрируют в вашем офисе наш контент.
  • Выберите из списка сезонных презентаций по тенденциям в различных категориях — от Красоты до Модных показов.
  • Задайте вопросы нашим специалистам лично.

Наши Эксперты

Greer Hughes

Consultant Director, EMEA, Mindset

Greer’s global experience in design, strategy and consumer insights informs her belief that by understanding the signs of change, clients can create the future they want. She leads WGSN’s Mindset team in EMEA, providing bespoke solution-driven consultancy that marries creativity and strategy for industries including beauty, fashion, retail, and food and drink.

Greer utilises time spent in New Zealand, Australia, Hong Kong and the UK to enable clients to apply global trends to their businesses in actionable ways.

A patron of the arts, Greer channels her lack of pottery skills into supporting local ceramicists in London and on her travels.

Helen Sac

Consultant Director, APAC, Mindset

As leader of WGSN’s consultancy business in Asia Pacific, Helen works hand in hand with our most valued clients to develop bespoke solutions that enable insight-driven creativity and strategic growth.

Based in Australia, Helen has lived and worked in the UK, Europe and Asia, developing a unique global perspective across continents and cultures. A seasoned speaker, she has presented at fashion weeks, industry events, conferences and trade shows around the world.

Filled with curiosity and a sense of adventure, Helen is currently obsessed with #slowcraft and adventures with four-legged friends

Amiyra Perkins

Consultant Director, North America, Mindset

Amiyra specialises in creative, design-led solutions. By analysing cultural influences, she helps brands connect the dots between consumer behaviors and product expectations.

Hailing from a background in design, textiles and trend, Amiyra focuses on elevating product design through qualitative insights and opportunities for commercial appeal.

With 10 years experience working with brands such as The Gap, Adobe, Facebook and Pinterest, Amiyra inspires clients to cultivate new forms of creative expression by helping them distill macro influences and translate them into innovative products, campaigns and services.

Amiyra can usually be found painting, wood working, baking, or exploring nature in Southern California.

Kim Mannino

Trend Director, Mindset

Kim delivers trends through a bespoke lens, providing 30 years of forecasting experience while imparting a wealth of knowledge when communicating concepts to clients.

A graduate of London College of Fashion in fashion design and production, Kim worked at a variety of forecasting companies before joining WGSN 8 years ago. She has consulted with all design markets and at all levels, from top designers, fibre and fabric manufacturers, retailers and e-tailers, to hypermarkets and supermarkets. She has also lectured on many degree courses.

Kim always has a creative project on the go, from upholstery and decorating, to sewing and knitting.

Jennifer Edwards

Consultant Director, NA, Mindset

Jennifer provides strategic solutions rooted in the cross section of insights, innovation and behavior. With a mix of quantitative, qualitative and design-thinking expertise, she has devoted her career to understanding what drives consumer behavior.

Prior to joining WGSN, Jennifer consulted Fortune 500 companies, pairing bio-sensory measurements with qualitative interviews to garner an understanding of consumers' reactions to product concepts and marketing. She also designed and led L’Oréal’s research and innovation sprints, driving a culture of creativity and curiosity to bring successful disruptive products to market.

When not consulting, Jennifer goes by her moniker “Jenn the Creative” as a wardrobe stylist.

Luiz Arruda

Head of Mindset, LATAM

Luiz leads a resourceful and focused team to deliver innovative yet assertive solutions. He makes sharp strategic thinking come to life and his public speaking experience engages and encourages audiences to work hard in order to make that happen too.

For the past 15 years, Luiz has helped clients to build powerful brand narratives and develop successful business initiatives in advertising agencies, branding consultancies and global consumer goods companies. He previously worked at DAVID The Agency, Ogilvy & Mather and The Coca-Cola Company.

Luiz is an aspiring illustrator and he is passionate about contemporary art.

Ashley Krupnik

Consultant Director, EMEA, Mindset

Every business has unique challenges, which is why Ashley is driven to deliver bespoke solutions rooted in the relationship between insights, creativity and behaviour.

Ashley's background in digital and brand strategy informs her consulting approach, with a specialism in beauty, B2C and lifestyle brands. Inspired by market and consumer nuances, she applies future forecasting methodologies to develop business and brand strategies with actionable, measurable outputs.

Ashley is passionate about innovation in the digital space and was named one of the Top 50 digital experts in the UK on The Drum’s 2018 list.

Maria Eugenia Errobidarte

Senior Consultant, EMEA Mindset

María Eugenia serves brands identifying whitespace opportunities through her methodical analysis of market insights. Co-leading the team of trend researchers across EMEA, she focuses on filtering the key drivers of change by building strong relationships with her clients, which enable them to foster long-term opportunities and success.

An experienced public speaker, María Eugenia has presented at large corporate events and trade shows, such as MICAM Milano. She has also consulted for businesses across fashion, beauty and interiors.

Coming from Argentine and Spanish roots, María Eugenia is a true foodie and cannot resist a fried empanada criolla or crispy paella Valenciana.