April 7, 2020

The crisis has already ushered the global economy into a recession, and seems poised to leave its mark on how consumers live, how they spend their money, and even how they dress.

March 18, 2020

It’s not a coincidence that trends are turning in similar ways, a decade apart. During times of uncertainty, consumers favour professional clothing and are more considerate about their purchases

March 19, 2020

As New Year’s Eve 2019 approached, we waved goodbye to the 2010s as many spoke of the real Roaring Twenties that were just around the corner.

March 11, 2020

As designers turn against hype and extravagance in favour of more considered collections, the fashion landscape is shifting to one of enlightenment.

March 3, 2020

As streamers become mainstream celebrities, major fashion brands are itching to cash in.

February 26, 2020

Meet your new h-ear-oes: BTS, Dwyane Wade and *checks notes* John C. Reilly’s son, Leo Reilly.

February 18, 2020

Charging higher prices for crystals or tarot doesn’t guarantee better quality. But it says a lot about today’s consumer culture.

February 17, 2020

Encouraging hibernation and slumber over participation in the rat race, the importance of being idle has never been so clear.

February 21, 2020

Look to the irony, ephemerality, and the entrepreneurialism rooted in Gen Z culture and there lies your answer,

January 13, 2020

Platforms like Glambot and Poshmark are normalising the habit of buying makeup and skincare products on the resale market.

January 7, 2020

“Google searches for lip fillers in the UK were 10 times higher than they were four years ago and have continued to increase,” Theresa Yee, senior beauty editor at trend...

December 16, 2019

From not buying from third-party sites to switching to water-free products and thoroughly cleaning sponges, experts weigh in on how to ensure your make-up and make-up tools are safe to...

November 15, 2019

NY Magazine consults trend forecasters to get a handle on the best beauty advent calendars for the holiday season.

November 11, 2019

ELLE UK asks the experts which wedding trends are set to make mainstream for 2020. From the dress to the food to the venue.

October 29, 2019

In honour of Wintour’s 70th birthday, we look back at some of the editor’s greatest achievements and examine how she became the fashion industry’s most influential and illustrious figure.

October 25, 2019

After that photo of Katie Holmes went viral, what was once a drab wartime garment has become a hot sartorial ticket.

October 3, 2019

Why do people ditch their clothes after just one wear? With Sustainability on the tips of everyones tongues, is it time we wear and re-wear more?

September 17, 2019

The fashion week catwalks serve us some major fashion and beauty inspiration but because we can’t get our hands on most of the trends until next year, it’s the street style we’re looking to for inspo.

September 27, 2019

The question around the messages of sustainability, diversity and inclusivity may be viewed as rhetoric but the good news is that it is on the minds of everyone and action is...

September 21, 2019

Monica Geller’s legacy of straight-leg jeans and flannel shirts lives on in 2019, 25 years since friends first graced our screens.