How the 60s became the trend – and mood – setter of SS19

May 13, 2019

Rejoice, 60s fanatics. The decade has taken over the capital’s cultural calendar. While the Fashion and Textile Museum spotlights swinging London, the V&A heralds Mary Quant. And now, our friends...

How Does Fruit Become Fashion?

April 25, 2019

Instagram influencers like Eva Chen are turning the humble Sumo orange into the next avocado, with all the merch that implies.

How Women of Colour are Reclaiming Natural Beauty

April 24, 2019

In the past three years, natural beauty has become cool again. Doubling in sales since 2016 and forecasted to be worth $21.78 billion by 2024, the hunt for natural beauty is...

When Did Vegan Leather Get So Damn Good?

April 21, 2019

PVC, pleather, leatherette – faux leather has had many identities but its latest rebrand is as an agenda-setting material. The new moniker ‘vegan leather’ identifies its animal-friendly credentials, spurring renewed...

WGSN Debuts Dedicated Platform, WGSN Beauty

April 24, 2019

WGSN is expanding into beauty, with the debut of a dedicated platform called WGSN Beauty that’s broken down into four categories: color, ingredients, packaging, and texture and fragrance, WWD has...

Wearing these colors might make you work out better

April 1, 2019

Digital technology means we’re exposed to far more colours than ever before, with hues influencing everything from our purchasing decisions to whether we double tap on Instagram. While ‘colour psychology’ might sound like...

Fashion retailers are trapped in a vicious cycle

February 27, 2019

Shoppers in the US can probably think of a few fashion retailers that seem like they’re permanently on sale, their racks packed with clothes that nobody wanted at full price...

What’s up with WhatsApp?

March 25, 2019

As messaging app WhatsApp gears up to introduce advertising, what should brands know before attempting to conquer the private messaging realm?

Trend Forecasters Reveal the Tech-Friendly Color Trend for 2021

March 18, 2019

Trend forecasters such as WGSN work 24 months ahead, with teams of experts combining social science and instinct to predict trends well before they hit stores. It’s like a crystal ball but for...

Analytics are reshaping fashion’s old school instincts

February 7, 2019

New data-driven platforms are informing the buying and product decisions of brands. But data has its limits.

Here’s What it Takes to Get Buzz at Fashion Week

February 13, 2019

Designers must invest more in their own social media channels, rather than over-relying on influencers, according to a new report by Launchmetrics in collaboration with WGSN.

Diamonds Grown In a Laboratory Can Still Say, ‘I Love You’

February 2, 2019

Step aside, snobs: more engaged couples are opting for lab-grown stones. Proponents say the rocks are more ethical than Mother Nature’s counterparts. Skeptics aren’t so sure.

Inclusive fashion is the future of runways and retail

February 6, 2019

Brands behind the mainstream runways and retail shops are often not welcoming to people who exist outside of the “norms” of fashion. However, recent fashion seasons and a wave of...

New Outerwear Brands Ride the Instagram Wave

February 6, 2019

From Kassl Editions to Common Leisure, a flurry of emerging labels are challenging mainstay names like Moncler and luxury brands like Gucci in the fast-growing outerwear category.

The Shoes You May Hate Will Take Over in 2019

December 26, 2018

Would you wear chunky “trail sneakers” in the coming months?

Nike, Lululemon, and Gap want to cash in on a major trend of men caring more about their appearance

January 13, 2019

Menswear is having its moment in the spotlight.

The Future Of Colour

January 9, 2019

Want the inside scoop on then next big colour trends?

Five Trends Set to Take Over in 2019

January 4, 2019

From ‘neo-mint’ to A-Beauty, trend forecasters at WGSN spoke to us about what we will be wearing in 2019

Nearby factories and 3D printing to satisfy consumers almost in real time: Carla Buzasi of WGSN’s opinion.

October 4, 2018

The shoe betting its future on “speed”

Why Tennis is winning over Fashion in 2018

August 23, 2018

From collaborations and new launches to on-court fashion statements, the sport is having a very stylish year.