In Two Years, We’ll All Be Psychotropical

May 13, 2016

WGSN, a trend-forecasting company responsible for telling everyday people what they should buy in the future, has just released its report for the spring/summer 2018 season, which, yes, is two...

South Africa’s Bright Design Future

April 21, 2016

If you’ve ever had any doubt that South Africa has the power to be a real international trend-setter, surely the fact that WGSN, the global trend authority for fashion and the...

WGSN opens Africa office

April 18, 2016

With a growing presence in Africa, global trend forecaster, WGSN, has opened its Africa head office in Cape Town, and will host a series of trend seminars across Africa later...

LA vs. NYC: How I Wear White Sneakers

April 5, 2016

Jian Deleon, Senior Menswear Editor at WGSN and Self-Confessed sneaker collector (he’s got over 80 pairs), says “White sneakers are the footwear equivalent of negative space. They give you more...

WGSN to present SS18 trends at MarediModa

April 1, 2016

MarediModa, the international trade fair dedicated to lingerie and beachwear textiles, has teamed up with trend forecasting authority WGSN and the New Academy of Fine Arts in Milan, to present...

A Very Meta, $59 Way To Get Your Vetements Fix

March 29, 2016

Two weeks ago, Tran launched his parody line, which “reflects the blurring lines between gendered fashion, internet hype culture, and upscale streetwear fiends,” according to trend forecasting firm, WGSN.

How a Trend Forecaster Finds Inspiration From a Squad of Cool Teens

March 24, 2016

As a WGSN trend forecaster, Sarah Owen curates a too-cool Instagram and spends time at music festivals and fashion weeks to source inspiration.

Raiding the Sex Shop for the Latest Fashion

March 24, 2016

So inured have consumers become, said Robbie Sinclair, the women’s wear editor of the New York trend-forecasting service WGSN, “that when people see a rubber pencil skirt, nobody bats an...

What’s still holding women leaders back?

March 17, 2016

Carla Buzasi, global chief content officer at WGSN, says. ‘There’s an element of luck but I also think I made my own luck.’ When working for AOL, she was waiting for...

Reports of the Skinny Jean’s Death Have Been Greatly Exaggerated

March 16, 2016

According to March data from trend forecasting firm WGSN, skinny jeans make up 54 percent of new full-price jean assortments in retail stores—the merchandise you see on typical store racks....

Australian retail: what the executives think

March 10, 2016

WGSN and Ragtrader recently partnered on a series of industry roundtables. In this instalment, WGSN head of market intelligence Lorna Hall, Marcs creative director Nadia Jones, Supre GM Elle Roseby and Target fashion...

4 Secret Fashion Jobs Influence Everything You Wear

February 15, 2016

These behind-the-scenes roles aren’t advertised on LinkedIn; they’re found through New York’s original networking platform—word-of-mouth

Project hits Vegas with 6 specialized shows, new trend report and retail data tool

February 13, 2016

Project heads to Vegas next week for a 3 day run of its 6 specialized shows, a new trend report partnership with WGSN, and the release of a new retail...

PROJECT Brings Fashion Consciousness and Digital Experiences to the Las Vegas Show

February 11, 2016

The ever-expanding show will begin on Tuesday, February 16th and run until Thursday, February 18th, providing a unique experience for editors, buyers and retailers.


February 10, 2016

Burberry and Tom Ford, along with a handful of smaller labels like Rebecca Minkoff and Vetements, have recently announced that they’re forsaking the traditional fashion calendar and showing collections that will be...

Women’s Wallets Are Getting Super-Tiny

February 10, 2016

“It’s natural that items are getting smaller,” said Jaime Cohn-Barr, an editor at fashion-trend forecasting firm WGSN. “People are needing to carry less.”

Answer Time with Sarah Owen

February 5, 2016

How do we look for trends? How to survive the Fashion Week? Check the Tumblr Answer Time Session with our Editor Sarah Owen!

WATCH: Episode Four Of Alexa’s Future Of Fashion

October 7, 2015

We are introduced to Lauretta Roberts, director of brand for WGSN, who talks Alexa Chung through how the world of trend-forecasting has come about and shows her round the offices...

WGSN’s new advisory board appoints first chairman

January 27, 2015

Simon Collins, former dean of the school of fashion at Parsons School of Design in New York, has been appointed chairman of trend forecasting agency WGSN’s new advisory board.

For Spirits That Can Only Be Tied Down by a Sash

July 3, 2014

“The kimono is definitely the must-have cover-up of the season,” said Sheila Aimette, a vice president at the trend forecasting company WGSN.