МЕДИА
Our Year of Nap Dresses & Tie Dye
September 1, 2020
“Fashion is intrinsically linked to consumer and societal attitudes, it gives us a true reflection of how we live our lives,” – Francesca Muston, VP of Fashion Content
Are At-Home Face Masks Vital For Peace Of Mind Now?
August 21, 2020
“At-home face masks or any other kind of leave-in product will become important as part of a brand’s portfolio as consumers will be looking for DIY and at-home self-care solutions.”...
In The Era Of Filters, Dispelling The Stigma Of Scarred Skin Is More Important Than Ever
August 18, 2020
“In an era of Facetune, filter culture and identikit ‘Instafaces’, perfection is presented as the standard, making anyone who doesn’t conform to that feel separate or less.” – Clare Varga,...
Can the fashion industry successfully break TikTok?
July 28, 2020
“Not only did the pandemic and mandatory stay-at-home orders in many countries result in an uptick in TikTok’s user base, but brands realised that they had to follow the consumer.” – Sarah...
Has The Acne-Positivity Movement Actually Got Us Anywhere?
July 28, 2020
“It’s not that they’re making spots cool exactly — although they sort of do — but they’re stopping people feeling they need to hide their spots away.” – Clare Varga,...
Is 2020 the year that refillable beauty will finally take off?
July 17, 2020
“Gen Z have environmental concerns hard woven into their worldview as they have grown up at a time when our impact on the planet is increasingly visible,” – Jenni Middleton,...
The future of the beauty business
July 7, 2020
“We’ll now see a further move towards the ‘buy less but better’ mentality, there’ll be a redefining of ‘value’ that goes beyond just cost.” – Clare Varga, Head of Beauty
How to wear your hair and make-up with a face mask, according to beauty experts
July 17, 2020
“As the eye becomes the focus of the face, it will also become the focus of the make-up bag, with mascara, eyebrow kits and pencils, eye shadows and eyeliners uptrending,”...
A hard day’s nightie: will lockdown change the way we dress forever?
July 26, 2020
As we edge away from formality, we veer towards comfort. “People have a higher expectation of comfort at home – even jeans can feel restrictive,” – Francesca Muston, VP Fashion...
The New Look: Fashion in a Post-Pandemic World
June 17, 2020
“Many within the fashion industry are seeing this unprecedented shift as a welcome change to a model that has had the same staid format for years,” – Laura Yiannakou, Senior Womenswear...
What is the future for fashion weeks?
June 12, 2020
“The endless seasons have always posed increased challenges to the supply chain, with a profound effect on the environment. With fewer collections, fashion weeks will be truncated.” – Lizzy Bowring,...
After months of elasticated waistbands, will we ever give up comfortable clothes?
June 18, 2020
Lockdown has changed almost everything about our lives – including the way we dress. But for fashion, there may be no ‘back to normal’
How will technology change our relationship with beauty after COVID-19?
May 26, 2020
As we adopt a cautious mindset around touch, AR technology that allows us to virtually try on makeup and at-home devices that provide personalised cosmetics are being fast tracked right...
Can China’s Resale Market Threaten Luxury?
May 29, 2020
As China exits the pandemic, consumers are adopting a more rational approach to spending, and it’s driving the country’s recent rise in re-commerce.
3 Ways Pollen Could Be Ruining Your Skin, And How To Stop It In Its Tracks
June 3, 2020
It’s not just itchy eyes and constant sneezing you have to deal with anymore.
Luxury in Flux
June 5, 2020
The once-resilient luxury has fallen victim to the coronavirus restrictions. Its future could rely on international shoppers and adopting digital channels.
What is the future for fashion weeks
June 12, 2020
Big brands are abandoning the traditional catwalk calendar and a new age of digital events is dawning. Drapers examines the future of fashion week.
Beauty in the post-covid era: How the pandemic could change the salon industry forever
June 7, 2020
Beauty’s role in our lives has changed completely during the Covid-19 outbreak. It’s a total beauty reset.
The Irresistible Appeal Of A Yellow Dress
May 14, 2020
How visual culture really pushed yellow forward as an Instagram-friendly bright that young people feel comfortable wearing.
Enter the Age of “Silent Streetwear”
May 8, 2020
The form of “streetwear,” as it’s perceived by the mainstream media and shopper, is partially about to change. That’s if it’s up to the influential consumers who drive trends.