WGSN na mídiaVer tudo
WGSN on BBC
May 24, 2018
How does the global fashion industry worth more than a trillion dollars a year meet the disruption and upheaval that technological and social change now pose?
What is “upcycling”, the so-called miracle that will save fashion?
April 13, 2018
In the 90s, Martin Margiela gave it a shot but it is now, at the limit, when designers start to take seriously this way of creating collections re-using garments and...
Today’s Chic Look? ‘Upcycled’ Clothes
April 14, 2018
Many designers are ‘upcycling’—putting luxury spins on second-hand clothing, repurposing them under the mantle of sustainability to appeal to socially conscious customers.
The It dress that shows how to promote brands and influence people
March 30, 2018
£145 green dress epitomizes how social-media influencers remain useful marketing tools
SXSW future trends report: the end of seasons and smartphones
March 29, 2018
At SXSW, WGSN predicted the end of seasons. Driven by our frequency to travel, rather than the weather, brands need to forget SS/AW and design items that will adapt to...
4 Rules for Keeping the Staff (You Want) on Staff
February 21, 2018
Employee retention is keeping CEOs the world over awake at night, but it’s not that hard to sleep a little easier.
Have We Reached Peak ‘Merch’?
August 27, 2017
“Merch fashion lines for artists will certainly carry and evolve,” says Sara Maggioni, director of retail and buying at the trend forecasting firm WGSN. “There’s too much money in it...
The kidswear market grows up
January 31, 2018
“There are three movements,” explains Erin Rechner, senior kidswear editor at trend forecaster WGSN. “The growth in millennial parents; families having more disposable income because parents are having kids later;...
Inflation tracker: Will you feel the pinch this Christmas?
December 12, 2017
Prices have gone up 11.5% in the UK online clothing, shoes and accessories market from November 2016 to November 2017 on a like-for-like retailer basis, says data analytics platform WGSN...
Futureproof, Gene editing and the rise of the home DNA test
October 5, 2017
Clare Varga, WGSN Director of Active, talks about the rise of the at home DNA test.
How the £45 polyester M&S frock became Britain’s favourite dress
October 2, 2017
‘It’s about scarcity. If no one can get it, more people want it. It’s a strategy we see more and more.’ says Francesca Muston from WGSN
‘Data is the what, people are the why’: How AI is changing trend forecasting
September 20, 2017
Carla Buzasi — global chief content officer at WGSN, one of the largest fashion trend forecasting companies in the world — said the role of the forecaster will not become...
Fashion websites lead £9bn exports bonanza with Asos set to eclipse Marks & Spencer in market value
September 18, 2017
Carla Buzasi, of trend forecasting business WGSN, said online fashion retailers had been so successful because of their ‘laser focus on ensuring they respond to what their target audience want...
‘No more panic’: Fashion week gets over its midlife crisis
September 18, 2017
“The fashion show hasn’t changed. It’s just introducing a season or a collection to the world. But then social media comes into play,” said Cassandra Napoli, assistant editor at WGSN....
Will Princess Diana Be a Big Fashion Month Influence?
September 1, 2017
“Diana left behind a legacy that will pass through and survive the portals of time. She was the most photographed woman in the world and will be remembered not just...
New Look’s Online Presence Is a Boost Amid Challenging Market
August 24, 2017
After a sluggish performance for many fashion apparel and accessories retailers, brands such as New Look might be able to thrive by maximizing a strong digital presence, according to results from WGSN’s...
Modern Masculinity: Where Are We Going?
August 24, 2017
What does it mean to be masculine? Notions of masculinity are instilled upon us before we are even ready to leave the womb: our blue baby-grows are emblazoned with “Daddy’s...
Chunky Sneakers Aren’t Going Anywhere, Here’s Why
August 16, 2017
“When mainstream publications like GQ start reporting on a trend, the cause has already taken root.” says Brian M. Trunzo, Senior Menswear Editor at WGSN. “I think we are just starting to...
The Fashion Influencer Has Found A New Gig
August 9, 2017
There may be another reason for this shift, and that’s the new generation of consumers and their habits. “This ties into the wider shift in Millennials opting for experiences over...
Press releases da WGSNVer tudo
WGSN LAUNCHES LIFESTYLE & INTERIORS TREND PLATFORM IN CHINA
September 7, 2017
The only global trend forecasting and product development platform for the hospitality, lifestyle and interiors industries
Final speaker line-up confirmed for WGSN Futures Hong Kong
July 11, 2017
David Yeung, founder of Green Monday and Stanley Wong aka anothermountainman will join speakers to explore the Future Consumer at Sky 100
WGSN calls for industry change with the launch of sustainable denim collection
April 27, 2017
A/W 18/19 Future Trends line reflects the global trend authority’s drive towards the integration of social responsibility into fashion industry business models
WGSN launches Barometer to provide daily brand intelligence for womenswear retailers
May 18, 2017
WGSN Barometer measures and maps how consumers perceive 250 womenswear retailers across the US & UK through daily market surveys.
WGSN launches WGSN Insight, a consumer and market intelligence product
October 3, 2016
Today, WGSN, the global trend authority, released WGSN Insight, a dedicated resource for trends across consumer insights, retail strategy, marketing and innovation. With the launch, WGSN has invested in a...
WGSN and Technopak to Further Increase Local Content to Serve the South Asian Market
September 23, 2016
WGSN, the global trend authority for fashion and the creative industries with more than 6,000 clients across the world is excited to dive further into the South Asian with increased...
Collaboration, Exclusivity and Personalisation to shape luxury brands’ future success
September 8, 2016
To thrive in an ever-competitive environment, luxury brands should invest in three key areas between now and 2020, according to new research by global trend forecaster WGSN.
Lions Festivals appoints Brazilian business leader Jose Papa as Managing Director
August 1, 2016
Jose Papa has been announced as the new Managing Director of Lions Festivals, encompassing Cannes Lions, Lions Health, Lions Innovation, Lions Entertainment, eurobest, Dubai Lynx, Spikes Asia and the Tanagrams.
WGSN appoints Kevin Silk as Managing Director
August 1, 2016
Kevin Silk has been announced as the new Managing Director of WGSN, Ascential’s global trend authority for fashion and creative industries. WGSN’s portfolio encompasses its Fashion and Lifestyle and Interiors...
WGSN and Arts Thread Announce New Partnership
May 19, 2016
WGSN, the global trend authority for fashion and the creative industries, has partnered with Arts Thread, the world’s leading digital platform for new creatives – bridging the gap between education...
WGSN, the world leading trend authority, continues to drive business growth in Africa with launch of Cape Town office
April 13, 2016
With a growing presence in Africa, WGSN today announced the launch of their Cape Town Africa head office located at the contemporary space, Ideas Cartel. Pictured above is WGSN Regional...
WGSN Futures Awards Announces Ceremony Dates, Shortlist and Judging Panel
March 31, 2016
Today WGSN, the leading global trend authority, announces its WGSN Futures Awards, revealing an international shortlist including Molly Goddard, Hill & Friends, Net-à-Porter, Farfetch, Thinx and an eminent judging panel incorporating Sarah Doukas, founder...
The Office for National Statistics Partners with WGSN Instock to develop data accuracy
February 3, 2016
The Office for National Statistics (ONS) and global trend forecaster WGSN today announced a partnership aimed at developing the collection of information used to calculate the Consumer Price Index (CPI).
New concept fashion trade fair ‘WeAr Select London’ gears up for inaugural show
January 5, 2016
The new concept fashion fair is set to revolutionise the traditional trade show experience by making the buyer’s experience more easy and enjoyable.
WGSN to Host China’s Leading Garment Manufacturers during New York Fashion Week
September 14, 2015
WGSN, the global foresight business specializing in consumer, fashion and design trends and insights, will host a delegation of more than 20 representatives from China’s fashion and textile industry during...
Digital investment pays off as ecommerce spurs growth for British luxury brands
September 10, 2015
In a new report by global trend forecaster WGSN, 57% of senior executives from luxury brands reveal a significant increase in sales as a result of investment in digital capabilities....
WGSN launches fashion industry news and views site WGSN Insider
August 11, 2015
WGSN has launched WGSN Insider, a new digital platform offering an insight into the lives of the global trend forecaster’s editors and other “insiders” from the fashion, interiors, design and...
Winners revealed for 2015 Buyers Power List
August 4, 2015
Pure London last night announced the all–‐important winners for its 2015 Buyers Power List in association with global foresight business, WGSN. The prestigious awards took place following a busy second...
WGSN announces partnership with boutique fashion consultancy la Marque de Mode
August 4, 2015
WGSN are delighted to announce a partnership with boutique fashion consultancy, la Marque de Mode. Founded by Heidi Dyt and Chauntel Scarr, Heidi was most previously the Regional Director of...
WGSN AND PEJ GRUPPEN JOIN FORCES TO DRIVE GROWTH IN DENMARK AND NORWAY
August 3, 2015
WGSN, the global foresights business specialising in consumer, design and fashion trends, has today signed a partnership with Scandinavian trend forecaster, Pej Gruppen, to drive growth inDenmark and Norway.
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