Andrea Bell
Andrea Bell
Director of Insight

Part trend forecaster, part futurist, Andrea has in-depth knowledge of the consumer marketplace and behavioural shifts that impact society. She leads our future consumer analysis and works with global brands to create world-class strategies. 

Andrea is in demand as an international speaker, appearing at Cannes Lions International Festival of Creativity, MoMA and NRF’s Big Show in New York. Her consumer expertise has been featured in numerous publications, including Vogue, The Guardian, Business of Fashion, and The Wall Street Journal. 

As Andrea spends the majority of her time researching and predicting the future, she wants to make it equitable and accessible for all and is a core member of WGSN’s Equality Vision Team. Andrea’s special skills include never losing a game of Scrabble and always befriending the dog at any social gathering.