Lanvin has unveiled its newest women’s scent, called “Me.”
Philippe Benacin, Chairman and Chief Executive Officer of the company, described Me as more fashion-related, high-end and worked.
“It is a new step for us; it is a next level,” he told Women’s Wear Daily.
The eau de parfum comes in 30-, 50- and 80-ml. sizes, which will retail in France for 40 euros, or $51.25 at current exchange; 60 euros, or $79.60, and 80 euros, or $102.50, respectively.
Me’s introduction is to take place on April 1 in regions including Europe and Asia.