目的を持ってイノベーションを行い、消費者を第一に考えた製品や意味ある体験を生み出そう。

未来の生活を向上させる傑出したテクノロジー製品をデザインするには?当社独自のトレンド予測を活用し、消費者とライフスタイルの未来を見極め、インスピレーションにあふれる製品デザインの方向性をつかみましょう。

消費者のニーズを満たす

消費者マインドと消費者行動に関するインサイトを得て、買いたいと思わせるプロダクトイノベーションにフォーカスし、企業の成長と売上を促進させよう。

・未来のペルソナを分析し、消費者マインド、消費者行動、価値観の変化を捉える

・どの消費者層にどのトレンドが重要なのかを示し、トレンドを打ち出すタイミングを明らかにする

・消費者のニーズと製品デザイン及びUI/UXの関連性を解き明かす

・幅広い世代のニーズに対応するために、テクノロジー製品と消費者の関係の変化を理解する

・データや業界エキスパートによるトレンド分析を活用して、消費者を第一に考えたビジネの意思決定に役立てる

・グローバルなトレンドを各地域の消費者インサイトに適応させ、製品デザインに関する意思決定に役立てる

消費者のライフスタイルを向上させよう

仕事から遊びまで、これからの消費者の暮らしを考え、ライフスタイルを向上させる製品を生み出し、需要を拡大させる。

・関連業界のトレンドを踏まえ、消費者のライフスタイルのどの場面で各製品が取り入れられるか具体的に理解する

・消費者の生活における優先事項を明らかにし、それに合わせて製品を開発する

・消費者のライフスタイルにシームレスに溶け込む魅力的な製品体験にフォーカスする

・世界的に共通するライフスタイルの重要な変化を中長期的な視点で把握する

デザインの差別化

的確なトレンド情報をもとに秀逸な製品を作って差別化を図り、市場シェアを増やして競争力を上げる。

・フォルム、デザイン言語、CMFのトレンド最前線に立ち、デザインを差別化ポイントとして活かす

・テクノロジーが業界に与える影響を理解し、将来を見据えて戦略を立て、機会創出につなげる

・中期ビジョン及び長期ビジョンを視野に入れてデザイン戦略を計画し、いつどの段階で何が重要になるのかを押さえる

・市場勢力や製品ローンチの最新動向を捉え、市場機会を逃さず、競合他社の一歩先を行く

・業界での導入事例やケーススタディなど、サステナビリティの最新動向を理解してサステナブルな方法で製品を生み出す

・使用例、競合分析、市場データを参考にして正しい意思決定を下し、ステークホルダーに影響を与え、理解を得る

・関連業界のトレンドを踏まえ、消費者の背景を理解して製品デザインをコンテクスト化する

効率的な製品展開

小売業界の動向を先取りし、イノベーティブな戦略を通して実店舗とオンラインの両方で適切な製品展開を進める。

・ターゲット消費者に適したトレンドを見極め、製品及びカテゴリーの開発を成功させる

・トレンド上昇中の製品とデザインを突き止め、ベストなタイミングで展開し、製品ミックスを管理する

・次のヒット商品について信頼できる情報を得て、市場を牽引する

・ユーザーが必要とするタイミングで製品を売り出す

当社エキスパート

Lisa Yong

Director, Consumer Tech

Lisa’s knowledge of macro trends, market needs and consumer expectations drive her role at WGSN, where her critical thinking brings clarity and intent to content direction. Her team delivers future-forward insights that enable clients to gain a competitive edge in business strategies.

Lisa has over 20 years’ global experience working with major tech corporations and nascent start-ups, including Samsung, Microsoft and Sonos. Her expertise covers automotive, consumer electronics, food technology, robotics, Internet of Things, travel and hospitality, health and wellness.

A keen traveller and foodie, Lisa is based in San Francisco and plans to explore as many UNESCO World Heritage sites as possible.

Reiko Morrison

Head of CMF, Consumer Tech

Reiko’s expertise ranges from trend forecasting to an extensive knowledge of materials, technologies and manufacturing processes for prototyping and production. She curates and articulates insights from consumers, technology and design trends in CMF strategies that guide product development and ensure commercial success.

Reiko has over 20 years’ experience in design and product development, working as a consultant for companies such as T-Mobile, BMW/Designworks USA and Procter & Gamble. With a background in industrial design, she understands how an effective CMF strategy can positively impact design and sales.

Based in Colorado, Reiko enjoys camping, gardening and spending time with family.

Caitlin Monahan

Strategist, Consumer Tech

Caitlin is a trend forecaster and strategist with over seven years of multidisciplinary experience across advertising, fashion and technology sectors. Her work explores techverse business strategies, phygital consumer shifts, macro and micro level trends and how they materialise into consumer products.

Caitlin has worked with influential brands and agencies including Carhartt WIP, Trashymuse, Omnicom and Trend Atelier. She also has a masters degree in design management.

Outside of WGSN, Caitlin nurtures her love for digital fashion, AR beauty and speculative design in her digital talent incubator, Limbo+Hatch.

Sarah Housley

Head of Consumer Tech

Sarah has 10 years’ experience in trend forecasting, spanning product design, lifestyle trends, technology and design futures. She writes the flagship Future Innovations report and is part of the core macro forecast team, who distil reams of global research into future trends each season. She is also one of WGSN’s Sustainability Ambassadors.

Sarah has spoken on design and technology trends worldwide. She has taught trend forecasting workshops and consulted on wide-ranging topics, from CMF innovation to the changing role of technology within the home.

Sarah is a fan of WWE and vegan cooking, a combination that plays havoc with Instagram’s algorithm.

Andrea Bell

Director, Insight

Part trend forecaster, part futurist, Andrea has in-depth knowledge of the consumer marketplace and behavioral shifts that impact society. She leads our future consumer analysis and works with global brands to create world-class strategies.

Andrea is in demand as an international speaker, recently appearing at Cannes Lions International Festival of Creativity, MoMA and NRF’s Big Show in New York. Her consumer expertise has been featured in numerous publications, including Vogue, Business of Fashion, and The Wall Street Journal.

Andrea’s special skills include never losing a game of Scrabble and always befriending the dog at any social gathering.

Lisa White

Creative Director; Director, Lifestyle & Interiors

A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.

In demand as a speaker, Lisa curated the 2019 International Design Biennale in Saint-Étienne, France. She has been quoted in numerous publications, including the WSJ, Le Monde, Corriere Della Sera, and the South China Morning Post.

On weekends, Lisa can be found working culture into horticulture, and vice-versa.

Ella Hudson

Head of Research

Ella is obsessed with the human condition and understanding why we do the things we do, citing people-watching as a favourite pastime.

Sitting at the intersection of WGSN's products to coordinate strategists, analysts and researchers from around the world, Ella's position supports each team to deliver accurate, human-centred recommendations that enable clients to make decisions with confidence.

Ella’s previous experience includes roles at Sunspel, Chloé and Vivienne Westwood, specialising in accessories and jewellery.

A born and bred Londoner, Ella can be coaxed away from city life at the promise of a brisk walk and a good pub lunch.

Bethan Ryder

Editorial Director

Collaborating with a global team of senior editors, analysts and consultants, Bethan is the lynchpin working across content, marketing and product, ensuring WGSN continues to lead the way as a world-class information service.

Bethan has over 20 years’ experience as a design, luxury and lifestyle journalist, holding senior positions at Telegraph Luxury, Wallpaper* and ELLE Decoration before joining WGSN. She was also a copywriter for respected brands including Absolut, The Rug Company and David Collins Studio.

A design-lover, Bethan hosts a podcast on the subject and has written several books on hospitality interiors.