- As anticipated, premium brands are responding to a cautious market by expanding their range of core tones. WGSN data confirms that black remains the dominant colour (-2% YoY, 43% mix), however brands are backing brown (+10% YoY, 4% mix), with the biggest increase in dresses, which aligns to WGSN retail data. Neutrals also remain strong, increasing 18% YoY to hold 11% of the mix
- Alongside core tones, green strengthened its share (+20% YoY, 4% mix), with all shades showing an increase. The return to transseasonal olive was most notable, confirming the importance of natural tones that connect to the outdoors. This trend will continue into 2022 as consumers seek nourishing and restorative colours
- Despite the refocus on neutrals, winter brights will inject a much-needed sense of energy and optimism. As expected, pink is shifting towards Orchid Flower, while purple (2% mix) was one of the fastest growing colours, increasing its small share +16% YoY. Going forward, focus on creating uplifting juxtapositions between core colours and energetic brights
Why is this key? White remains a staple, but tinted #offwhite tones became the dominant direction across all cities. Warm, milky shades signal the importance of softer #undyed neutrals over clinical #opticwhite.
How to use it: this is a must-have across a multitude of styles, but it’s most relevant for #supremecomfort and #latenightlounge. Apply to high-luxe #satin or soft cashmere and superfine merino. Head-to-toe leads the way, or add impact with #monochrome.
How to wear
Why is this key? As expected, a cautious market has driven the resurgence of timeless #neutrals. This wardrobe staple made a strong showing in all cities, with saturated shades of Rabbit's Paw, a colour we forecast for A/W 21/22, standing out the most.
How to use it: tactility remains key, so apply to soft buttery #leather, #plush fabrics and #fauxfurs to play into the #softvolume and #supremecomfort trends. Neutrals are one of the fastest growing colours for luxury bags and one of best performing options for footwear and accessories, so prioritise for boots, clutch bags and elbow gloves.
How to wear
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