WGSN | Collection Review: Women's Colour A/W 21/22
Timeless transseasonal tones take centre stage, while winter brights inject glamour and youthful energy
Jenny Clark
03.31.21 · 5 minutes
title
Max Mara
Market analysis
  • As anticipated, premium brands are responding to a cautious market by expanding their range of core tones. WGSN data confirms that black remains the dominant colour (-2% YoY, 43% mix), however brands are backing brown (+10% YoY, 4% mix), with the biggest increase in dresses, which aligns to WGSN retail data. Neutrals also remain strong, increasing 18% YoY to hold 11% of the mix
  • Alongside core tones, green strengthened its share (+20% YoY, 4% mix), with all shades showing an increase. The return to transseasonal olive was most notable, confirming the importance of natural tones that connect to the outdoors. This trend will continue into 2022 as consumers seek nourishing and restorative colours
  • Despite the refocus on neutrals, winter brights will inject a much-needed sense of energy and optimism. As expected, pink is shifting towards Orchid Flower, while purple (2% mix) was one of the fastest growing colours, increasing its small share +16% YoY. Going forward, focus on creating uplifting juxtapositions between core colours and energetic brights
Stand Studio
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Off-White

Why is this key? White remains a staple, but tinted #offwhite tones became the dominant direction across all cities. Warm, milky shades signal the importance of softer #undyed neutrals over clinical #opticwhite.

How to use it: this is a must-have across a multitude of styles, but it’s most relevant for #supremecomfort and #latenightlounge. Apply to high-luxe #satin or soft cashmere and superfine merino. Head-to-toe leads the way, or add impact with #monochrome.

A: -
coloro color code 043-90-07pantone color code 11-0106 TCX
B: -
coloro color code 036-89-06pantone color code 11-0103 TCX
C: -
coloro color code 037-93-00pantone color code 11-4800 TCX
Coloro:
A: 043-90-07, B: 036-89-06, C: 037-93-00
Pantone:
A: 11-0106 TCX, B: 11-0103 TCX, C: 11-4800 TCX
Roksanda
Polimoda
Jil Sander
16Arlington
Fendi
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Off-White

How to wear

Ports 1961
043-90-07
11-0106 TCX
153-19-00
19-4203 TCX
By Malene Birger
036-89-06
11-0103 TCX
013-27-08
19-1420 TCX
Romeo Gigli
153-19-00
19-4203 TCX
043-90-07
11-0106 TCX
011-27-26
19-1652 TCX
Jil Sander
137-70-16
15-3620 TCX
036-89-06
11-0103 TCX
037-93-00
11-4800 TCX
Tod's
043-90-14
11-0615 TCX
153-19-00
19-4203 TCX
037-93-00
11-4800 TCX
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Rabbit's Paw

Why is this key? As expected, a cautious market has driven the resurgence of timeless #neutrals. This wardrobe staple made a strong showing in all cities, with saturated shades of Rabbit's Paw, a colour we forecast for A/W 21/22, standing out the most.

How to use it: tactility remains key, so apply to soft buttery #leather, #plush fabrics and #fauxfurs to play into the #softvolume and #supremecomfort trends. Neutrals are one of the fastest growing colours for luxury bags and one of best performing options for footwear and accessories, so prioritise for boots, clutch bags and elbow gloves.

A: -
coloro color code 028-55-15pantone color code 16-1333 TCX
B: -
coloro color code 033-64-15pantone color code 16-0928 TCX
C: -
coloro color code 034-70-21pantone color code 14-1036 TCX
Coloro:
A: 028-55-15, B: 033-64-15, C: 034-70-21
Pantone:
A: 16-1333 TCX, B: 16-0928 TCX, C: 14-1036 TCX
Gabriele Colangelo
Loro Piana
Staud
Max Mara
Chloé
4
Rabbit's Paw

How to wear

Staud
028-55-15
16-1333 TCX
037-93-00
11-4800 TCX
Anteprima
043-90-07
11-0106 TCX
028-56-06
17-1312 TCX
033-64-15
16-0928 TCX
3.1 Phillip Lim
034-70-21
14-1036 TCX
128-61-22
17-3930 TCX
Max Mara
028-55-15
16-1333 TCX
059-38-18
19-0230 TCX
Eudon Choi
028-55-15
16-1333 TCX
033-75-33
13-0947 TCX
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Thank you for reading this sample report.

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