We believe in a world of outstanding product design.

We help you navigate change so you can create a better future. 

We constantly monitor the signals of change that will impact how consumers think, feel and behave. Our experts connect the dots to accurately predict the products, experiences and services people will need in years to come, helping brands stay relevant and secure their place in the future.

Get the consumer insights and product design trends that matter

Make confident decisions backed by trusted trend insights, expertly curated data and actionable recommendations, from up-to-the-minute trend updates to 10-year-out forecasts. We make it easy for creative thinkers to understand and design for the next-generation consumer, wherever in the world you might be based.

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Benefit from a global view, curated by industry experts

We scan the global landscape so you can focus on creating outstanding products and experiences. Our extensive network of industry experts, based in 15 regional offices, provides inspiration to a community of over 43,000 product designers and thought leaders in 32 global markets.

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Create the right products at the right time

Design the products, services and experiences that people will want to buy by tapping into the most trusted consumer insight and product design direction. The data-backed insights and custom advisory solutions help you make accurate decisions, stay ahead of change and know how to adapt.

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Be empowered by the world’s most trusted trend forecaster

For over 20 years, WGSN has been getting it right in trend forecasting, powering the world's most valuable brands. Launched in London in 1998, WGSN disrupted the market with a pioneering online trend service back then – and it continues to drive the industry by forecasting change.

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Together, we create tomorrow

In today’s rapidly changing world, getting to the consumer and product design information that matters can be challenging. From industry trends and analytics to custom advisory, we can help you.

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Work with us

We're a team of trend strategists, designers, data analysts, editors, account managers, marketers, product developers, customer service experts and much more, united by a common goal: to create tomorrow. If you're an expert in your field, we want to hear from you.

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