We believe in a world of outstanding product design.
We help you navigate change so you can create a better future.
We constantly monitor the signals of change that will impact how consumers think, feel and behave. Our experts connect the dots to accurately predict the products, experiences and services people will need in years to come, helping brands stay relevant and secure their place in the future.
Get the consumer insights and product design trends that matter
Make confident decisions backed by trusted trend insights, expertly curated data and actionable recommendations, from up-to-the-minute trend updates to 10-year-out forecasts. We make it easy for creative thinkers to understand and design for the next-generation consumer, wherever in the world you might be based.
Explore our solutionsBenefit from a global view, curated by industry experts
We scan the global landscape so you can focus on creating outstanding products and experiences. Our extensive network of industry experts, based in 15 regional offices, provides inspiration to a community of over 43,000 product designers and thought leaders in 32 global markets.
Meet the teamCreate the right products at the right time
Design the products, services and experiences that people will want to buy by tapping into the most trusted consumer insight and product design direction. The data-backed insights and custom advisory solutions help you make accurate decisions, stay ahead of change and know how to adapt.
Find out how we can help youBe empowered by the world’s most trusted trend forecaster
For over 20 years, WGSN has been getting it right in trend forecasting, powering the world's most valuable brands. Launched in London in 1998, WGSN disrupted the market with a pioneering online trend service back then – and it continues to drive the industry by forecasting change.
Explore how we got the trends right, and how you could winTogether, we create tomorrow
In today’s rapidly changing world, getting to the consumer and product design information that matters can be challenging. From industry trends and analytics to custom advisory, we can help you.
Get In TouchOur people
Andrea Bell
Director, Insight
Part trend forecaster, part futurist, Andrea has in-depth knowledge of the consumer marketplace and behavioral shifts that impact society. She leads our future consumer analysis and works with global brands to create world-class strategies.
Andrea is in demand as an international speaker, recently appearing at Cannes Lions International Festival of Creativity, MoMA and NRF’s Big Show in New York. Her consumer expertise has been featured in numerous publications, including Vogue, Business of Fashion, and The Wall Street Journal.
Andrea’s special skills include never losing a game of Scrabble and always befriending the dog at any social gathering.
Lorna Hall
Director, Fashion Intelligence
Lorna loves to look beyond product design to discover what will drive a category or an item and what that means for trading now and in the future. She is responsible for WGSN's suite of intelligence reports and fostering sustainability thinking within our fashion content.
Lorna has presented to and consulted for brands, retailers, shopping centres and manufacturers across the world, advising them on retail, product strategies and the consumer. She was previously executive editor of Drapers.
An enthusiastic shopper of vintage fashion and furniture, Lorna finds it impossible to walk past a market or a junk shop.
Greer Hughes
Consultant Director, EMEA, Mindset
Greer’s global experience in design, strategy and consumer insights informs her belief that by understanding the signs of change, clients can create the future they want. She leads WGSN’s Mindset team in EMEA, providing bespoke solution-driven consultancy that marries creativity and strategy for industries including beauty, fashion, retail, and food and drink.
Greer utilises time spent in New Zealand, Australia, Hong Kong and the UK to enable clients to apply global trends to their businesses in actionable ways.
A patron of the arts, Greer channels her lack of pottery skills into supporting local ceramicists in London and on her travels.
Ashley Krupnik
Consultant Director, EMEA, Mindset
Every business has unique challenges, which is why Ashley is driven to deliver bespoke solutions rooted in the relationship between insights, creativity and behaviour.
Ashley's background in digital and brand strategy informs her consulting approach, with a specialism in beauty, B2C and lifestyle brands. Inspired by market and consumer nuances, she applies future forecasting methodologies to develop business and brand strategies with actionable, measurable outputs.
Ashley is passionate about innovation in the digital space and was named one of the Top 50 digital experts in the UK on The Drum’s 2018 list.
Kim Mannino
Trend Director, Mindset
Kim delivers trends through a bespoke lens, providing 30 years of forecasting experience while imparting a wealth of knowledge when communicating concepts to clients.
A graduate of London College of Fashion in fashion design and production, Kim worked at a variety of forecasting companies before joining WGSN 8 years ago. She has consulted with all design markets and at all levels, from top designers, fibre and fabric manufacturers, retailers and e-tailers, to hypermarkets and supermarkets. She has also lectured on many degree courses.
Kim always has a creative project on the go, from upholstery and decorating, to sewing and knitting.
Maggie Men
Trend Director, China
Maggie has been working in the fashion industry for more than 15 years, gaining a deep insight into both international trends and local market requirements in China. As the trend director of WGSN China, she researches design development and trends, combining them with commercial strategies for our clients.
Maggie converts the international authority of WGSN and cutting-edge trends into advice for local Chinese brands, providing guidance based on their specific needs.
Jenni Middleton
Director of Beauty
Jenni helps clients respond to the fast pace of change in product design, consumer demand and retail. She heads up a team of beauty, sustainability and forecasting experts to let businesses know what to launch and when to launch it.
Championing the role the beauty industry plays in supporting physical and mental wellbeing, Jenni guides businesses towards ethical and sustainable best practice. She has presented at international conferences on retail, health and beauty for over 20 years, as well as leading consultancy projects for global businesses.
Jenni enjoys baking, tennis, weightlifting and attending vintage-themed events.
Kara Nielsen
Director, Food & Drink
An established food trend expert, Kara leads WGSN’s team of strategists in creating insightful reports and forecasts on global food and drink trends.
Kara has years of experience in the strategic innovation sector, researching, writing and speaking about how to translate trends for new product development. She has shared insights with numerous food brands and previously worked at CCD Innovation, Sterling-Rice Group and CEB Iconoculture Consumer Insights.
Based in San Francisco, Kara has experience as a restaurant pastry chef and holds a master's degree in food studies.
Sarah Housley
Head of Consumer Tech
Sarah has 10 years’ experience in trend forecasting, spanning product design, lifestyle trends, technology and design futures. She writes the flagship Future Innovations report and is part of the core macro forecast team, who distil reams of global research into future trends each season. She is also one of WGSN’s Sustainability Ambassadors.
Sarah has spoken on design and technology trends worldwide. She has taught trend forecasting workshops and consulted on wide-ranging topics, from CMF innovation to the changing role of technology within the home.
Sarah is a fan of WWE and vegan cooking, a combination that plays havoc with Instagram’s algorithm.
Lisa Yong
Director, Consumer Tech
Lisa’s knowledge of macro trends, market needs and consumer expectations drive her role at WGSN, where her critical thinking brings clarity and intent to content direction. Her team delivers future-forward insights that enable clients to gain a competitive edge in business strategies.
Lisa has over 20 years’ global experience working with major tech corporations and nascent start-ups, including Samsung, Microsoft and Sonos. Her expertise covers automotive, consumer electronics, food technology, robotics, Internet of Things, travel and hospitality, health and wellness.
A keen traveller and foodie, Lisa is based in San Francisco and plans to explore as many UNESCO World Heritage sites as possible.
Bethan Ryder
Editorial Director
Collaborating with a global team of senior editors, analysts and consultants, Bethan is the lynchpin working across content, marketing and product, ensuring WGSN continues to lead the way as a world-class information service.
Bethan has over 20 years’ experience as a design, luxury and lifestyle journalist, holding senior positions at Telegraph Luxury, Wallpaper* and ELLE Decoration before joining WGSN. She was also a copywriter for respected brands including Absolut, The Rug Company and David Collins Studio.
A design-lover, Bethan hosts a podcast on the subject and has written several books on hospitality interiors.
Helen Sac
Consultant Director, APAC, Mindset
As leader of WGSN’s consultancy business in Asia Pacific, Helen works hand in hand with our most valued clients to develop bespoke solutions that enable insight-driven creativity and strategic growth.
Based in Australia, Helen has lived and worked in the UK, Europe and Asia, developing a unique global perspective across continents and cultures. A seasoned speaker, she has presented at fashion weeks, industry events, conferences and trade shows around the world.
Filled with curiosity and a sense of adventure, Helen is currently obsessed with #slowcraft and adventures with four-legged friends
Nivindya Sharma
Retail Data and Insights Director, Mindset
Nivindya’s keen understanding of consumer behaviour, expertise in data analysis and fashion knowledge underpin her role at WGSN. She contextualises retail data with consumer insight and socio-economic developments to provide clients with strategic insights into market dynamics, brand strategy and competitive know-how.
Nivindya has presented and consulted for clients spanning fashion to financial services, advising on trading, product and business challenges.
“Nourish your stomach, nourish your soul” is Nivindya’s motto. An enthusiastic cook, she likes to experiment with obscure cuisines and ingredients in her spare time.
Lisa White
Creative Director; Director, Lifestyle & Interiors
A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.
In demand as a speaker, Lisa curated the 2019 International Design Biennale in Saint-Étienne, France. She has been quoted in numerous publications, including the WSJ, Le Monde, Corriere Della Sera, and the South China Morning Post.
On weekends, Lisa can be found working culture into horticulture, and vice-versa.
Lupi Yao
Trend Director, China
With over 15 years’ experience in design and management in the fashion industry, Lupi is now leading the WGSN China fashion content team. She oversees our study of local trends in the retail and fashion industries.
Lupi has provided consulting services for a variety of companies, such as Disney, Covestro (owned by Bayer Group), adidas, Alibaba, Haier, Huawei, Ochirly and Li-Ning.
Prior to joining WGSN, Lupi was invited to exhibit her design work at the V&A Museum and Sadler’s Wells Theatre in London, and had been interviewed by many mainstream media organisations.
Wei Zhang
Chief Strategy Officer, China
Wei is a prominent and highly acknowledged expert in the fashion industry, offering great insight into trends, marketing, strategy and business development. She joined WGSN China in 2016 when it built its joint venture company with CTIC.
Wei has close relationships with China’s fashion brands, providing them with valuable expertise and solutions. She is the vice president of China Textile Information Center, a well-known organisation in the local textile and fashion industry.
Wei is a follower of traditional Chinese culture and is excited by the revival of its aesthetics.
Mianmian Zheng
Creative Director, China, Mindset
Mianmian is the head of the Mindset team for WGSN China. She has a background in the lifestyle and fashion industries along with rich experience in the research of consumer behaviour and product development.
Mianmian is an expert in trend analysis and connecting trends with business strategies. She has provided consulting services to Alibaba, Disney, Li-Ning, Anta, Midea and Huawei.
When studying at Central Saint Martins, Mianmian’s work was shown at London Design Week, London Fashion Week and Milan Design Week.
Jenny Clark
Head of Colour
Jenny is a skilled colour forecaster with an in-depth knowledge of conceptual colour development. She identifies emerging colour trends and tracks their evolution across multiple industries.
Having trained as a woven textile designer, Jenny went on to lead colour forecasting in the automotive and footwear industry for 20 years, working at Nissan and advising clients such as Patagonia and Merrell. Her process is driven by creativity and strategic thinking, and she is always seeking the perfect colour for the right product.
Jenny is a home crafter who currently quilts with recycled denim and experiments with natural dyes.
Jennifer Creevy
Head of Food & Drink
Jen heads up a global team of food and drink strategists, analysts and trend forecasters. Always starting with customer insight, she delivers data-led trend content that enables clients to make confident decisions.
Having worked in the food and drink space for over 15 years, Jen has consulted with brands across the globe to develop future strategies. As content director of Retail Week, she set the vision for its intelligence resource, Retail Week Prospect, to provide access to the strategies and financial data of UK retailers.
Jen is passionate about the natural world and is a member of several conservation groups.
Ella Hudson
Head of Research
Ella is obsessed with the human condition and understanding why we do the things we do, citing people-watching as a favourite pastime.
Sitting at the intersection of WGSN's products to coordinate strategists, analysts and researchers from around the world, Ella's position supports each team to deliver accurate, human-centred recommendations that enable clients to make decisions with confidence.
Ella’s previous experience includes roles at Sunspel, Chloé and Vivienne Westwood, specialising in accessories and jewellery.
A born and bred Londoner, Ella can be coaxed away from city life at the promise of a brisk walk and a good pub lunch.
Sara Maggioni
Head of Womenswear
Sara has more than 10 years’ experience analysing global trends. Previously our Director of Retail & Buying, Sara headed up our What’s In Store directory and compiled the seasonal buyers’ briefings before taking over womenswear.
Based in London, Sara works with international clients and speaks at events and trade shows around the world, from South Africa to Russia, India to China and her native Milan. She has been interviewed on screen for World Footwear and Mido.
Sara has a BA in Fashion Styling and Photography from London College of Fashion and worked as a photographer for Vogue.it and Missoni.
Joe McDonnell
Head of Insight
Coming from a media and creative background, Joe is an industry leader in analysis and insight in consumer forecasting, market-research and business strategy, assisting clients looking to future-proof their businesses. He manages a global team of experts tracking consumer, marketing, retail and innovation trends.
Joe is a respected thought leader, with international publications and events seeking his input. He previously worked for two of the globe’s largest communications networks, Omnicom and WPP’s Mindshare, where he helped brands execute award-winning advertising campaigns in sport, fashion and entertainment.
If you were wondering, yes, Joe wrote this about himself in the third person.
Reiko Morrison
Head of CMF, Consumer Tech
Reiko’s expertise ranges from trend forecasting to an extensive knowledge of materials, technologies and manufacturing processes for prototyping and production. She curates and articulates insights from consumers, technology and design trends in CMF strategies that guide product development and ensure commercial success.
Reiko has over 20 years’ experience in design and product development, working as a consultant for companies such as T-Mobile, BMW/Designworks USA and Procter & Gamble. With a background in industrial design, she understands how an effective CMF strategy can positively impact design and sales.
Based in Colorado, Reiko enjoys camping, gardening and spending time with family.
Sidney Morgan-Petro
Head of Retail & Buying
Sidney taps into her vast retail experience to condense product trends, retail data and consumer insights into actionable directives for clients. Her extensive domestic US travel informs her analysis, always looking to the next ‘it’ city for inspiration. She has a strong understanding of retail outside of the coastal bubbles and serves the needs of the mass market first and foremost.
Over the past 8 years, Sidney has spoken on countless trade show panels, podcasts and seminars about the current state and future of retail.
In her spare time, Sidney scours thrift stores across the nation for hidden gems.
Helen Palmer
Head of Materials, Knit and Textiles
Helen enables creative teams to translate future concepts into material realities. With a background in fibre, yarn, knitwear and textiles, she brings over 25 years’ industry expertise in materials forecasting and product development to WGSN, working and consulting with mills, manufacturers and fashion brands from Europe to Asia.
Helen excels at threading together big picture design and lifestyle concepts with consumer insights to create actionable product trends, enabling clients to stay ahead in a changing market. Motivated by ethical and responsible design, she serves as a passionate advocate for WGSN’s Sustainability board.
Helen loves cats, crafts, ceramics and the countryside.
Erin Rechner
Head of Kidswear
Erin has over a decade of experience in brand strategy, design development and distilling market trends into actionable insights and forecasts. With a background in design at Target, Aeropostale and Dickies, she understands brands’ needs from both a design and strategy perspective, including data-driven analytics, retail planning and licensing.
Erin is in demand as a keynote speaker and presents her insights across our social and video platforms. She has been featured in Drapers, Hooligans, Earnshaw’s and Pirouette.
A health enthusiast, Erin is passionate about sustainability and looks for recipes to create a more natural way of life.
Gemma Riberti
Head of Lifestyle & Interiors
Gemma leads our design and product development directions, overseeing how consumer macro trends impact the interiors industry across categories and market levels. She has 15 years’ experience in trend forecasting and design research, and her knowledge of colour and material applications makes her integral to WGSN’s global colour team.
Gemma consults for brands, retailers and manufacturers around the world, and speaks at industry events to discuss trends in residential and commercial environments. Her experience includes roles at A+A Design Studio in Milan and Studio Contrepoint in Paris.
Gemma likes cycling to green corners to picnic with family and friends
Jack Shipway
Lead Data Scientist
Jack's computer science degree fuels his desire for best-in-class data engineering and cutting-edge analytics, enabling WGSN to better serve increasingly data-thirsty clients.
Three years at our parent company Ascential provided Jack with the tools and support network to effectively ply his trade in WGSN's Data & Insight team, where he aims to instil a revolutionary approach to using data much closer to the frontline.
In his spare time, you will doubtless find Jack in one of two places: dominating London's five-a-side soccer scene, or sampling some of the city’s finest watering holes.
Clare Varga
Head of Beauty
Clare marries an understanding of product design and innovative technology to create future visions for customers in manufacturing and retail. She is interested in how human behaviour influences the products and services people want to buy.
With a background in performance sport and knowledge of colour psychology, health and wellness, Clare helps shape the future trends across WGSN.
An engaging speaker, Clare has presented for global brands and industry events. As a media commentator, she is known for her long-range vision and perceptive trend naming.
Clare loves sport, especially rugby and cricket. She also enjoys watercolour painting and DIY.
Ting Wang
Head of Content, China
Leading our China content and product team, Ting is committed to connecting global trends to the local market, providing our clients with practical advice and inspiration.
Ting brings her knowledge of China’s thriving creative technology and design scene to our global trend forecasts. Her insight into consumer changes in the local market is supported by seasoned experience of international information services and customer management.
Ting is optimistic about the future, believing any problems can be fixed by better technology and positive social change.
Charlotte Casey
Senior Strategist, Knitwear
Charlotte delivers future and close-to-season trend analysis and industry insight across knitwear and jersey. With an in-depth knowledge of hand and industrial techniques, yarns and sustainable sourcing, she balances creativity and commercial relevance across men’s and women’s categories, covering design, catwalks and trade shows.
Having previously worked for brands and labels such as Nicole Farhi, McQ, Winni Lok and New Look, Charlotte has a wealth of expertise and experience.
Charlotte enjoys working with students, inspired by their creativity and ability to propel the industry forward.
Athena Chen
Senior Strategist, APAC, Insight
Athena has worked extensively in the creative and fashion industry, delivering a strategic perspective on global mindsets and how brands can shape ideas through creativity and innovation. With bilingual expertise in tracking regional trends, she is receptive to market and cultural nuances, and provides businesses with insight into topics related to Asia.
Athena was previously features editor at WallPaper* China, covering product and cultural trends across fashion, art and design in Asia. She also held content and marketing roles at global fashion and beauty brands including Farfetch and L’Oréal.
Outside of work, Athena enjoys visiting museums and collecting independent magazines.
Jane Collins
Senior Strategist, Footwear & Accessories
Jane is a creative individual with a wealth of expertise in design, buying, product development and trend forecasting.
With over 20 years industry experience as a jewellery specialist, working for renowned retailers and suppliers on luxury and branded ranges, Jane brings the perfect mix of product expertise and commercial direction to her role at WGSN. Passionate about content creation, she is enthusiastic about sharing her global knowledge of the jewellery industry.
Jane has a love of hair accessories and will not leave the house without one.
Maria Eugenia Errobidarte
Senior Consultant, EMEA Mindset
María Eugenia serves brands identifying whitespace opportunities through her methodical analysis of market insights. Co-leading the team of trend researchers across EMEA, she focuses on filtering the key drivers of change by building strong relationships with her clients, which enable them to foster long-term opportunities and success.
An experienced public speaker, María Eugenia has presented at large corporate events and trade shows, such as MICAM Milano. She has also consulted for businesses across fashion, beauty and interiors.
Coming from Argentine and Spanish roots, María Eugenia is a true foodie and cannot resist a fried empanada criolla or crispy paella Valenciana.
Lori Gooding
Senior Consultant, EMEA, Mindset
Lori works with Fashion, Interiors and FMCG clients to identify a roadmap for their future direction through aligning data relevance, trend insight and clarity of brand vision.
With over 10 years experience strategising trends for the world’s largest retailers and established fashion brands, Lori’s recommendations are grounded in commercial viability and developed into inspiring consumer-centric concepts. Her background in fashion design and trend forecasting, plus her skill in diagnostic methods and creative collaboration forged a pathway to consultancy.
Lori has been a guest lecturer at a number of universities and provides creative briefs for fashion design, buying and marketing courses.
Chloé Jerrard
Senior Consultant, EMEA Mindset
Chloé works to improve brand experiences by combining strategy and research to implement across all brand touchpoints. She leverages multiple research methodologies in consumer, market insights and design trends for global clients across consumer electronics, retail, beverage, automotive, interiors and hospitality.
Chloé’s background in strategy and industrial design informs deliveries for actionable recommendations, having worked closely with Asia-born EV brands through to global drinks businesses to define a brand's future vision.
Chloé is passionate about the continued discovery of colour as a transformative tool in tailoring perceptions, communicating meaning and enhancing offers.
Cherry Kim
Senior Consultant, NA, Mindset
Cherry is a creative strategist who uses her analytical skills to extract consumer and industry insight and develop innovative approaches to drive global brand success. She delivers best-in-class market development and provides data-driven recommendations to support business growth and strategic product development, branding and marketing efforts.
Cherry’s expertise in consumer insights, digital marketing and trend forecasting helps clients find a competitive edge. She has worked with prominent retailers including Samsung, LG, Bloomingdale’s, Macy’s, Target, Walmart, Woolworths SA and El Palacio de Hierro.
With two Gen Alpha kids, Cherry spends her free time obsessing about the latest technology for modern parenting.
Yvonne Kostiak
Senior Strategist, Activewear
Yvonne is a creative strategist with more than 10 years’ experience in trend forecasting, colour design, materials and product development. She has an innovative and proactive approach to producing content to fulfill our activewear clients’ needs.
Having previously worked at Wolverine Worldwide, Pentland Brands and BDA London, Yvonne is experienced in managing and presenting projects from start to finish. Past clients include
Zalando, Ellesse, C&A, Foschini Group SA and Vroom & Dreesmann.
Yvonne has a degree in product design and development from London College of Fashion. Away from work, she bakes delicious cakes that are much appreciated by her colleagues.
Joanna Lowry
Senior Consultant, EMEA, Mindset
Joanna is a writer, researcher and strategist. She uses a wide range of human-centric, cultural research methods to unearth insights and design strategies for clients predominantly in the luxury, fashion, beauty and retail sectors.
An expert in strategic foresight, Joanna has written for and been quoted in publications including BBC News, ABC News, Forbes, The Financial Times and The Australian Financial Review.
Currently based in London, Joanna was born in Australia and is of Hong Kong / New Zealand heritage. Having lived and worked across five continents, her perspective is broad and cross-cultural.
Joanna McGinn
Senior Strategist, City by City
Jo brings the world’s most inspiring retail and culture to your desk. Heading up a global team of expert contributors, she curates insights into trend-worthy stores and destinations to inspire your research, from the best vintage retailers to emerging hotspots.
Speaking four languages, Jo has spent over 15 years travelling and researching creative destinations, and firmly believes in the influence of culture on design. She also lectures at Central Saint Martins and Instituto Marangoni.
Closer to home, you’ll find Jo paddle-boarding on the river Thames with her family.
Nick Paget
Senior Strategist, Menswear
Nick has an intuitive understanding of menswear and a knack of knowing what’s next. With a commercial taste level but an eye for the cutting edge, he is skilled at providing creative solutions across market levels.
Nick’s career in forecasting and design for global brands such as ASOS, Topman and Bestseller has seen him work on catwalk collections and product development teams.
Nick works with Ascential charity partner Just Like Us. He also volunteers via a partnership between The British Fashion Council and The Saturday Club. He loves karaoke and is chairperson of the Brighton & Hove Actually Gay Men’s Chorus.
Allyson Rees
Senior Strategist Interiors
A passionate researcher and journalist, Allyson tracks retail, lifestyle and interior design directions, paying special attention to growth areas in the home, decor and gifting markets.
Allyson is frequently called to comment on the latest ongoings in interiors. She has written for publications including WWD, Fashionista and The Impression, and has consulted for Fortune 500 brands and retailers around the world, helping them distill high-level trends for the mass market.
A lifelong performer, Allyson applies her theatrical talents to consultancy deliveries, presentations and panels. In her free time, she explores Los Angeles’ food scene and binge watches The Real Housewives.
Laura Saunter
Senior Strategist, Insight
Laura is an expert forecaster in the retail space, exploring how the landscape is shifting and analysing consumer attitudes. A specialist in store design, luxury commerce and shopper behaviour, she identifies new consumer tribes, emerging business strategies and the future of the store.
Laura has worked on bespoke consultancy projects and presentations for global brands, including LVMH and Bulgari. An accomplished public speaker and panellist, she reports on conferences and events around the world. She also has a first-class honours degree from Oxford University.
When not examining trends, Laura can be found in a sunny climate practising her multilingual skills.
Jess Tang
Senior Consultant, APAC, Mindset
A multicultural creative strategist, Jess is passionate about broadening the world’s understanding of Asia. Coming from a hybrid background in psychology and design, she uncovers the desires of consumers and translates them into brand and product strategies for companies in developed and emerging markets in the region.
Jess founded @dumplingcommons on Instagram, which is followed by professionals from companies such as Dover Street Market, Google, LVMH, Space 10 and The Future Laboratory.
Jess also leads Nice People Club (Ascential’s CSR initiative) in APAC, empowering youth in a digital economy.
Polly Walters
Senior Strategist, The Feed
Polly is an expert trend-spotter and heads up The Feed, our transformational tool across Fashion, Beauty and Food & Drink. She runs a continuous live-edit of trends from across the globe and is committed to delivering them at speed, offering the most reactive content on the site.
Polly tracks and links trends to provide invaluable cross-departmental insight. An engaging speaker, you can regularly spot her analysing fast-tracking trends on WGSN’s social platforms.
Prior to joining WGSN, Polly worked in buying at Topshop Topman and design at Aster Tekstil.
Polly enjoys learning new crafts and tie-dying anything she can lay hands on.
Hannah Watkins
Senior Strategist, Prints & Graphics
As the Senior Stategist for Prints & Graphics, and previously the Commissioning Manager for WGSN, Hannah's strategic approach to planning content is complemented by her passion for good design. Her reports balance creativity with commercial relevance.
After studying printed textile design, Hannah found her calling in trend intelligence, developing both future forecast and real-time trend analysis for the print and graphic industry.
With over 10 years’ experience, Hannah is driven by the power of pattern and its means of cultural expression, constantly drawing inspiration from her surroundings, from the everyday to the unexpected.
Laura Yiannakou
Senior Strategist, Womenswear
Laura oversees womenswear content at WGSN, from forecast through to our Buyers Briefing and catwalks coverage, giving her a 360-view of major shifts in the fashion industry. She loves presenting and travelling, consulting clients around the world on the latest innovations disrupting the market.
A career across trend forecasting, editorial and retail drives Laura’s strategic approach to problem-solving. She curates inspiring aesthetics balanced by analysis with commercial grounding.
Laura is half Greek Cypriot but South East London born and bred. When she’s not sampling the city’s food and drink haunts, you’ll find her taking in the sea air of Margate.
Noah Zagor
Senior Strategist, Menswear
Noah’s background in fashion, music and archaeology brings a unique perspective to his role. He pulls together ideas and information to forecast trends and offer guidance to a variety of brands and retailers.
Noah has spent 20 years working in fashion, from hosting panels at trade shows to consultancy and owning and operating his own menswear store and brand in Chicago. He has expertise in menswear, denim and technical sportswear.
Noah previously wrote music for TV and film and founded a touring hip-hop collective. He still dabbles in music and puts his archaeology degree to work by watching historical documentaries.
Stefano Arpassy
Consultant, LATAM, Mindset
Stefano is driven to develop clever strategies for brands to navigate the ever-challenging world we live in. As a naturally curious person, he is a great observer and always keeps his eyes open to identify new movements and behaviours.
Stefano combines the expertise he gained working in branding for 5 years with creating new strategies based on trend analysis. Some of his clients include AB Inbev (Ambev), Google, BASF and Itaú.
Stefano’s enthusiasm for learning led him to gain a specialist degree in psychoanalytic semiotics from PUC-SP.
Emma Grace Bailey
Strategist, Beauty
Emma is a pioneer of sustainability, bringing best practice and trends to WGSN’s clients in beauty and other sectors. She enables businesses to make planet-friendly decisions that are commercially sustainable.
Emma has presented and consulted for global manufacturers and retailers on issues including sustainable packaging, ingredient sourcing and messaging. An ability to translate complicated topics into actions has gained her phenomenal feedback from both international audiences and individual brands.
Emma is a trained Mental Health First Aider and a volunteer London police officer. She also has a knack for conquering a Netflix series in one day.
Mutlu Chaouch Orozco
Data Analyst
Mutlu provides retailers and brands with data-driven insights to help them understand market trends, their competitors and consumers.
With an MSc in data analytics and a career in a variety of public and private sector organisations, including World Textile Information Network and Sabanci University in Istanbul, Mutlu focuses on delivering high-value analysis and actionable insights while connecting the dots between consumers and brands in the beauty industry.
Mutlu is a cat lover and a cooking enthusiast, and she enjoys trying different recipes from all around the world.
Julia Curan
Consultant, LATAM, Mindset
Julia’s strategic and tactical deliveries include content curation focused on products and services, consumer behavior, and market and brand challenges.
Having lead more than 200 presentations, workshops and consumer investigation projects since 2014, Julia’s curiosity drives thorough research tailored to the needs of each brand and business. Her clients include Samsung, Faber-Castell, Diageo, Volkswagen and L'Oréal.
Julia’s interest in how people think and behave lead her to a degree in psychoanalytic semiotics from PUC-SP, investigating culture through the construction of hypotheses and diagnoses about contemporary phenomena.
Claire Dickinson
Strategist, VM and Interiors, Lifestyle & Interiors
Claire’s forecasting work focuses on spatial and experience design, as well as emerging innovative store design concepts and global visual merchandising trends. She is an expert in the strategic design of spaces and how both residential and commercial interiors can adapt to evolving consumer mindsets.
Frequently attending and reporting from art fairs, biennales and design weeks, Claire is an accomplished photographer with a strong eye for impactful visuals.
Claire has a keen interest in interior design, travel and culture, which informs her expert content and inspires her personal Instagram account, which is carefully cultivated to reflect her experiences.
Nilou Esfandiary
Consultant, EMEA, Mindset
Providing brands with bespoke trend insights to create the right products at the right time is key to Nilou’s role as a consultant. Her process, focusing on data analysis and field research, builds a comprehensive picture of the consumer, who is always at the heart of the project.
Nilou’s background in speculative design and a passion for storytelling underpin her approach to delivering tailored products for clients.
Creative and curious, Nilou is a plant enthusiast and qualified metalsmith who enjoys taking things apart to see how they have been made.
Jien Goh
Consultant, APAC, Mindset
A trends consultant and creative strategist, Jien works at the intersection of brands, consumers and culture, seeking to bridge the creative and commercial parts of any industry.
Leveraging her background in branding and design, Jien approaches data and insight with an aim to clarify and inspire, transforming future trends into opportunities for new storytelling and product design. She has helped shape the future of iconic brands across the food and drink, beauty and personal care industries, such as Unilever, LVMH and Shiseido.
Outside of work, Jien finds beauty in the less quantifiable worlds of yoga and philosophy.
Amy Hendry
Consultant, EMEA, Mindset
Amy inspires clients to create brand futures through her strategic analysis of consumer and retail insights. Working closely with the global Mindset team, she provides clear trend direction through primary research and equips her clients with evidence to make informed decisions while building their brand and business.
A regular speaker at trade shows and brand events, Amy has over 10 years of experience collecting a variety of consumer knowledge across retail and buying within the luxury and high street sector.
Amy is a keen vintage magpie and spends her weekends exploring the antiques stores of sou
Quentin Humphrey
Strategist, Youth Culture, Insight
Known to many simply as Q, Quentin comes from a marketing and business development background. His work explores rising cultural shifts through a youth lens, decoding the new attitudes and interests of emerging Gen Z and Millennial communities to extrapolate strategies for engagement and community building.
Before transitioning into his current role focused on youth culture, Q served as our editor for City by City, frequently travelling across the US and Europe, which facilitated his ability to tap into trends at ground level.
Q is a music enthusiast and produces concerts and parties in New York City.
Harriet Kilikita
Strategist, Lifestyle, Lifestyle & Interiors
With a background in cultural strategy, Harriet's understanding of how emerging lifestyle trends affect product design and development enable her to create actionable, data-driven reports to inspire clients. She covers a wide range of lifestyle topics, with particular focus on the impact of wellness, hospitality and dining trends.
Harriet has worked on bespoke projects and presentations for major global brands, and her trend insights have been quoted in publications including the Washington Post, Grazia and Vice.
When not exploring lifestyle trends, Harriet can be found with her nose in a novel or trying to find a forest to walk in.
Mich Lai
Consultant, APAC, Mindset
Leading research in global and emerging markets across Asia Pacific, Mich anchors our insights to uncover clients’ competitive edge and empower their creative innovations and directions. From beauty to textiles and consumer electronics, she works closely with a diverse range of clients including Facebook, Shiseido, L’Oréal, Lidl, Shinkong and Vivo, to create strategic solutions with meaning and relevance.
A founding member of Ascential APAC’s Nice People Club, Mich brings her expertise into CSR to equip youths for a brighter future through the Innovation Lab initiative.
In her spare time, Mich sings moving tunes that draw you into her inner world.
Claire Lancaster
Strategist, Food & Drink
Claire is a trend forecaster working at the intersection of food, culture and society.
Driven by consumer insight, she enables clients to make assured decisions by delivering data-led trend forecasts.
Claire has worked on editorial teams at NPR and the BBC World Service, and has advised brands across the globe on their future strategies. She holds degrees in political science and international relations, plus a master’s in journalism from City, University of London.
Claire has lived in the US, South America, the UK and Europe. She likes trying new recipes in her spare time, particularly Vietnamese and Mexican cuisine.
Caitlin Monahan
Strategist, Consumer Tech
Caitlin is a trend forecaster and strategist with over seven years of multidisciplinary experience across advertising, fashion and technology sectors. Her work explores techverse business strategies, phygital consumer shifts, macro and micro level trends and how they materialise into consumer products.
Caitlin has worked with influential brands and agencies including Carhartt WIP, Trashymuse, Omnicom and Trend Atelier. She also has a masters degree in design management.
Outside of WGSN, Caitlin nurtures her love for digital fashion, AR beauty and speculative design in her digital talent incubator, Limbo+Hatch.
Jo Lynch
Strategist, Intimates
Jo’s experience working on design teams in high-end to fast fashion has given her a balanced view when creating trend directions. Having owned her own lingerie label for some years, she understands the realities of operating a business and has warm bonds with a network of industry contacts, which she uses to guide her content.
After gaining a degree in fashion design, Jo has worked as a designer and editor in Italy, New York and London for over 20 years.
Jo loves to draw and has had portraits shortlisted and exhibited in galleries in London.
Adrien Mollet
Consultant, EMEA, Mindset
With experience in strategic advisory and cultural foresight, Adrien combines his creative background and commercial acumen to define and realise future strategies in consulting projects, including consumer insights, retail, innovation and brand positioning.
Adrien began his career in France, consulting for domestic and international accounts such as Pernod-Ricard, LVMH, L’Oréal and Samsung. He uses his cross-cultural experience to help companies ranging from beauty groups to electronics, luxury and services across the globe.
Now immune to jetlag, Adrien can usually be found in London, Tokyo, Hong Kong, Paris or New York – or somewhere in between.
Cassandra Napoli
Strategist, Digital Media & Marketing, Insight
Cassandra is a digital culture and marketing expert, helping brands better engage with consumers. Uncovering what makes consumers tick online, her work looks at the evolving nature of human connection and how social media and technology are reshaping consumer identities.
Stemming from her time at Teen Vogue, Cassandra uses her understanding of the Gen Z and Millennial consumer mindset to distill emerging attitudes into actionable insights for clients. She has been quoted in The Guardian, Forbes, The Wall Street Journal and The Business of Fashion.
Cassandra spends many hours on social media researching trends and learning TikTok dances.
Hannah Richards
Consultant, EMEA, Mindset
Hannah aligns future trend insights with brand, consumer and business strategy to drive growth. Her experience is grounded in commercial impact, informed and inspired by consumer behaviour, preference and trend adoption.
With a background in textile retailing and trend forecasting, Hannah has worked with some of the world’s largest retailers across the fashion industry. She is involved in a project every step of the way, from consulting and presenting to strategising with buyers, merchandisers, designers and marketing departments.
Hannah has a keen eye for design and art direction. She is inspired by colour’s ability to alter mood, perceptions and memory.
Martina Rocca
Strategist, Insight
Martina works at the intersection of society, culture and innovation. She combines academic research with field observation to identify emerging trends and support clients across industries to anticipate mainstream trends, innovate and enhance their cultural relevance.
Martina believes design and creativity are tools for making the world a better place and sees her role as a contribution to the ecosystem of positive change. A designer herself, she attends international design events, exhibitions and conferences, bringing avant-garde and experimental ideas back to WGSN.
Martina loves crafts, sociology and speculative design and has a masters in material futures from Central Saint Martins.
Lucila Saldana
Strategist, Footwear & Accessories, Fashion
Lucila‘s enthusiasm for the international footwear industry and her skills in trend forecasting define her role at WGSN. She enjoys discovering environmentally-friendly developments and sharing her knowledge of materials, which she channels in her contributions to our Sustainability board.
Prior to joining WGSN, Luci worked as a footwear and accessories designer for several global brands, including roles at FitFlop in the UK, Pull & Bear in Spain and Hush Puppies in Argentina.
Luci loves travelling and spotting emerging designers as she wanders around a new destination. Ideally, she’ll be eating ice-cream at the same time.
Rebecca Saygi
Strategist, Swimwear & Activewear
Rebecca researches the latest fabric technologies, sustainability developments and how garments can be made more modular yet directional, translating these findings into trend-led and actionable executions.
Beca collaborates with the intimates and data teams to ensure clients at all market levels receive well-rounded trend directions. She comes from a design background and understands the obstacles brands face thanks to her experience leading seasonal trends, developments and sampling from initial stage to execution in the performancewear industry.
Beca likes keeping fit, good food and travel – interests which, between the gym and the beach, make her an activewear and swimwear expert.
Diana Teodorescu
Data Analyst, Mindset
Diana is responsible for analysing and interpreting everything number-related to give clients actionable data-led insights and recommendations for navigating an evolving and crowded market. She has extensive experience in the fashion industry, including merchandising and retail planning.
Since joining WGSN, Diana has undertaken numerous projects, ranging from consumer behaviour to retail market movements.
Diana’s interest in fashion extends outside of work; she documents her outfits daily, grouping them into weekly trend themes and sharing them with her Instagram following.
Annie Johnstone
Analyst, Beauty
Annie specialises in colour and aesthetics, researching and creating colour and trend story forecasts for our clients. As a Gen Z and digital native, she interprets the relevance of social media trends for mainstream and niche brands. She is a vital resource for the team, presenting the key movements and translating what they mean for the short- to long-term.
Annie is enhancing her portfolio of data analysis and data science skills by studying an external data fellowship programme.
Known for her love of colour (especially pink), Annie loves making people smile with her bright clothes and hair.
Bonnie Pierre-Davis
Analyst, Interiors, Lifestyle & Interiors
Bonnie’s expertise in textiles, print and pattern drives her enthusiasm for creating innovative and inspiring content for the interiors industry. With a degree in textiles and an MA in material futures, she contributes expert research to facilitate product design development with a keen eye for sustainability, material, craft and print techniques.
Bonnie’s role also entails collaborating with the WGSN Fashion team and external print archivists to align trends and source inspiring original artworks.
Outside of work, Bonnie enjoys free-style embroidery, baking and discovering new countries and cultures.
Matt Poile
Analyst, Insight
Matt’s forecasting expertise lies in the intersection of culture and technology, and how emerging trends in music, gaming, entertainment and youth culture drive change and create new possibilities. He offers expert analysis of the emerging esports space along with long-term strategic thinking for brands and retailers around the world.
With a background as a sub-editor and a degree from arts college Goldsmiths, Matt leverages his experience to translate shifting consumer mindsets into actionable strategies for global clients.
Matt’s band recently finished a European tour and are working on their third album. He’s also a keen climber at London’s bouldering walls.
Zara Hussain
Associate Data Analyst, Data Hub
Zara brings a broad knowledge of categories and behaviours within FMCG to WGSN, with a background in big data and retail analytics.
As part of the WGSN Data team, Zara is involved in using data to uncover trends within consumer behaviour and product performance, focusing on the Food & Drink sector. Excited about the data-driven future, Zara is always building her knowledge in robust methodologies of discovering what’s to come and how it can help our clients.
Zara is an avid cook and can often be found in her kitchen trying out new recipes and bakes.
Laura Loszak
Associate Data Analyst, Data Hub
As part of the WGSN Data team, Laura specialises in retail and consumer trend analysis for the fashion industry, with a focus on creating a more sustainable future.
Drawing on an academic background in cognitive science and a professional background in fashion merchandising through a previous role at Finery London, Laura delivers thoughtful and unbiased data-driven insights that help clients make the right choices at the right time.
Native to Canada, Laura loves spending as much time as possible in the great outdoors.
Leadership
Carla Buzasi
President and CEO, WGSN
After 15 years as an award-winning editor and journalist, Carla moved to the world of trend forecasting in 2014 and leads our global business.
Before WGSN, Carla was the founding editor-in-chief of The Huffington Post UK, and an editorial director for the global brand. She has also held roles at Marie Claire, Glamour and Vogue.com, as well as contributing to The Guardian, and sitting on the advisory board for The Telegraph Media Group.
Carla speaks at events including SXSW, Cannes Lions, TedX and Web Summit, delivering advice to CEOs on how they can future-proof their businesses and their brands.
Leticia Abraham Malta
Executive Vice President, Latin America
Leticia is an anthropologist and entrepreneur who believes an understanding of culture and people’s behaviour should drive any business decision.
Leticia has been dedicated to studying consumer trends since 2009 when she became a partner at Mindset, the consultancy agency that was acquired by WGSN in 2013. With previous experience in marketing and innovation, she is an agent of transformation, always keen to create new values for customers and society.
Diagnosed as a Celiac almost 40 years ago, Leticia is an expert in gluten-free living. She also loves to play indoor soccer whenever she has the chance.
Bernard Johnson
Executive Vice President, Global Revenue
Bernard has more than 20 years of experience in insight and advisory businesses and runs our global commercial operations to ensure we are best positioned to help customers thrive. He is passionate about creating value for customers through effective teams.
Bernard has worked in leadership roles serving customers around the world in markets as diverse as fashion, retail, infrastructure finance, construction and politics, to name but a few.
For relaxation, Bernard finds any combination of time with family, wine, walking the dog and tending his sheep does the trick.
Mike Burgess
Vice President, Product Development
Mike’s role is to bring a client-centric approach to all of WGSN’s design and engineering efforts. This includes updates to the website user-experience and new product development, from data science tools to publishing platforms, ensuring a world-class experience that fits perfectly with our clients’ product development process.
Prior to joining WGSN, Mike worked for EMAP, Guardian Media Group, and start-ups and agencies focused on the world of publishing and artificial intelligence.
Having developed and managed start-ups backed by Richard Branson and Bill Gates, Mike’s looking forward to being replaced by an AI in the not too distant future.
Sansan Chen
Managing Director, Coloro
Sansan leads our team at Coloro, WSGN's data-driven colour system developed to help creative businesses achieve their #colorgoals. She is a passionate leader who relies on a combined analytical and conceptual approach to every problem.
With 15 years of experience in senior colour, concept and merchant roles at Donna Karan, Club Monaco and Kate Spade/Liz Claiborne, Sansan shapes products and solutions to address the current and future challenges of the fashion industry.
Sansan is the co-founder of the Love4Lucas Foundation, dedicated to paediatric brain cancer research. She has also gathered a cult following of fellow moss-lovers from around the world via her Instagram, @mossgirlny.
Chris Coleman
Vice President, Lifestyle
Chris has exceptional knowledge of product innovation and the role data and creativity plays in future strategies. He leads a team of strategists, analysts and trend forecasters to deliver actionable content, analysing shifts in consumer behaviour and how it drives product design and experiences.
An accomplished trend forecaster and graphic designer, Chris has worked across the fashion industry for 26 years, presenting and consulting for brands, retailers and manufacturers across the world. His experience includes roles at Tommy Hilfiger and MTV Europe.
A lover of extreme sports, Chris spends his time snowboarding or downhill mountain biking.
Jocelyn Corner
Vice President, Strategy & Operations
Jocelyn optimises how efficiently our teams deliver value to clients across the globe, ensuring our services meet their needs. This includes leading new initiatives, expanding content into new industry sectors and heading up our data and research functions to propel forward our analytics capabilities.
Jocelyn has shaped strategy for leading consumer brands and retailers, with a background in top-tier consulting at Selfridges Group and our Ascential sister brands.
British-born, Jocelyn has lived and worked on three continents, with stints in Senegal and France encouraging her love of French. She lives in New York with her family and a sourdough starter.
Frida Kinyua
Vice President, People
Frida enables our business to achieve its strategic ambitions by working with the leadership team to create a collaborative, purpose driven, high-performance organisation.
Prior to joining WGSN, Frida was HR Director for Ascential’s Edge business. She also held positions at automotive technology manufacturer Delphi Technologies (now BorgWarner), Unilever and General Motors.
Frida is a passionate advocate for equity and inclusion, and volunteers as a role model and mentor to young people from challenging backgrounds.
Catriona MacNab
Vice President, Content
Catriona’s strategic vision enables WGSN’s continued growth into new markets and verticals. During 16 years of service, she has represented the company at key business events and was behind the launch of many of our successful new products.
Catriona began her career as a textile designer, studying at the Royal College of Art in London. She then moved into global trend forecasting, specialising in fashion, textiles, interiors and brand licensing.
After several years’ trend-forecasting, she was hired to shape fibre innovation and marketing, joining one of the world’s most recognised fibre brands, The Woolmark Company.
Rachael Murphy
Vice President, Marketing
Rachael leads the global marketing team responsible for all brand activations, product launches and customer communications. She has been a senior marketing leader at WGSN for the past eight years and has a proven track record of delivering strong commercial results. She also has deep knowledge of how businesses can use our insight to better understand their consumers and succeed in challenging marketplaces. Prior to WGSN, Rachael successfully led marketing teams across leading B2B brands at Experian and Bazaarvoice. Never one to sit still, Rachael loves being outdoors walking, running and spending time with her two boys.
Francesca Muston
Vice President, Fashion
Francesca’s acute understanding of the fashion industry, specialism in data-trend analysis and commitment to a better future drive her role at WGSN, where she serves as a member of the Sustainability board.
Cesca leads a team of trend and data experts in delivering well-evidenced trend directions that enable clients to make decisions with confidence. A seasoned speaker, she has presented and consulted for global brands, retailers and manufacturers, advising them on future strategies and sustainability.
Cesca is an enthusiastic gardener and created #lambspam to delight her Instagram followers with snapshots of the cute lambs that surround her family home.
Kiran Patel
Chief Technology Officer
Kiran oversees product development and engineering operations in delivering a digital product experience that enables customers to make the right decision at the right time. He is a proven engineering leader, an experienced technologist and has guided teams and product development in consumer and enterprise-based SaaS space.
Kiran has managed a variety of cross-functional teams and has hired, mentored and developed successful engineers. He has worked at innovative startups through to Fortune 500 companies such as Sprint/Nextel, Condé Nast and Shutterstock.
In his free time, Kiran likes to do interesting DIY projects.
Clare Preston
Vice President, Mindset
Clare leads WGSN’s global team of consultants to deliver bespoke trend research and data analytics to clients. She believes an understanding of consumer and cultural trends is key to drive innovation and accelerate growth.
With more than 15 years’ management experience at international agencies in London and Singapore within the WWP network and brand management group CBG, Clare helps businesses navigate the future with strategic solutions. She has a masters degree in communications management and has worked with world-class brands within FMCG, fashion and lifestyle industries.
Clare enjoys yoga and wine as well as canine Instagram accounts.
Patrick Walker
Executive Vice President, Finance
Patrick leads the WGSN finance team globally responsible for all aspects of the company's finances. He has been with Ascential for 4 years, holding senior finance roles covering most of our brands.
With more than 25 years of international financial management experience, Patrick spent 12 years at Reuters and most recently worked at Dell EMC, where he was CFO, UKI and Senior Finance Director, EMEA Channel. He has lived and worked in the UK, Germany, Austria, Czech Republic, Hungary and Switzerland.
Patrick's interests include being a bit of a foodie, keeping fit, travel and interior design, having renovated his house during the recent lockdowns.
Work with us
We're a team of trend strategists, designers, data analysts, editors, account managers, marketers, product developers, customer service experts and much more, united by a common goal: to create tomorrow. If you're an expert in your field, we want to hear from you.
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