WGSN is the world's leading consumer trend forecaster. Our accurate forecasts provide global trend insights, expertly curated data and industry expertise to help our clients understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.
25years of forecasting expertise
150+monthly trend reports
250+in-house industry and product experts, data analysts and advisory consultants
38cities across six continents tracked for deep local insight
£20minvested yearly in people, technology and content
6,500+clients from startups to Fortune 500 companies
What we do
WGSN accurately forecasts consumer, lifestyle and product design trends, empowering our clients to make confident decisions, adapt and stay ahead of an ever-changing consumer landscape and rapidly escalating climate priorities.
With a unique blend of global expert insights, unique data & analytics tools and cross-industry knowledge, WGSN helps businesses get ahead of the right trends.
Who we work with
From startups to Fortune 500 companies, WGSN helps the most valuable global brands* in Fashion, Beauty, Food & Drink, Interiors and Consumer Tech create outstanding products that consumers will want and need for years to come.
*Interbrand Best Global Brands 2023
Industries we serve
WGSN helps a vast range of industries anticipate consumer needs, and adapt their future strategy to create the products, services and experiences people will want.
Fashion
Home & Interiors
Beauty, Health & Wellness
Food & Drink
CPG & FMCG
Consumer Electronics
Transportation
Media & Entertainment
Packaging
Hospitality & Travel
Lifestyle
Agencies & Advertising
Finance
Our Methodology
Through our highly complex and diligent methodology, we combine quantitative and qualitative data and global, cross-industry expert knowledge to forecast with confidence and accuracy.
Data & Analytics
From social media and catwalk shows to ecommerce, search and consumer sentiment, our unique data sources are brought together by our experts to provide incredibly accurate forecasts.
Find out more about our data and forecasting algorithm
Responsible Business
WGSN is focused on supporting our community and having a positive impact on people, the planet, and the customers we serve.