How can you continue to appeal to consumers who are feeling the squeeze amid rising inflation? Find out in our latest podcast.

WGSN explains why hot pink is here to stay, as evidenced by our proprietary catwalk and e-commerce data.

Benjamin Hubert, founder of industrial design agency LAYER, talks about how designs will evolve with fewer screens, a rich sense of materiality and haptic happiness.

WGSN explores the red carpet looks and celebrity influences that are trickling down into the broader menswear landscape.

Samantha Tira, Data Analytics Manager at WGSN, shares how WGSN uses product data to analyse market signals and determine successful fashion trends.

Zara Hussain, Data Analyst at WGSN, shares how WGSN uses social media data and influencer mapping to predict beauty trends.

Q: What do you do at WGSN?

My role at WGSN is to use data, including Social but also retail Shelf, Search, Shows and Sentiment, to explore and understand trends and consumer behaviours. I look for what’s growing or declining and delve into the products and people behind it.

The beauty industry is seeing a boom in celebrity-owned beauty brands. WGSN looks beyond the hype to discover how these brands are appealing with purpose-led products.

The generational divide between skinny and baggy has long dominated conversations in this category. Hear what our experts make of it and take a tour of popular fits through the decades as we explore what the denim industry looks like post-pandemic.

In this Q&A with Morgan Spaulding, Data Analyst at WGSN, we explore our Shows data, the first of our five data sources, and why this is key in our trend forecasting process.

From the Espresso Martini to the Shirley Temple, find out how brands are leveraging nostalgia to introduce innovative formats of familiar drinks.