WGSN Original image
Sep 30, 2022

Zara Hussain, Data Analyst at WGSN, shares how WGSN uses social media data and influencer mapping to predict beauty trends.

Q: What do you do at WGSN?

My role at WGSN is to use data, including Social but also retail Shelf, Search, Shows and Sentiment, to explore and understand trends and consumer behaviours. I look for what’s growing or declining and delve into the products and people behind it.

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