Xianjuan HU/Unsplash
Nov 30, 2021
As we enter what is traditionally the busiest time for retail in many world regions, our Create Tomorrow podcast shines a light on bricks and mortar stores, examining what brands and retailers are doing across the globe to lure consumers back to shopping IRL.
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Tima Miroshnichenko/Pexels
Sep 29, 2021
The metaverse is currently a hot topic. In July 2021, Mark Zuckerberg declared the future of Facebook to be the metaverse, but this as a concept is not new – author Neal Stephenson first coined the term in his 1992 sci-fi novel Snow Crash.
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Marcelo Rangel / Unsplash
Apr 28, 2021
Consumer perception of products and experiences has been reinvented over the past 12 months due to the global pandemic, redefining global consumption and priorities. Our eagerly awaited annual Future Consumer 2023 white paper is part of a series of business strategy reports underlining what you need to action right now to anticipate and deliver the products people will want.
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Key Consumer Behaviour Trends for 2021 & Beyond
Jan 14, 2021
This time last year, we forecast a rise in above-the-keyboard dressing. Who knew then that this trend would accelerate so dramatically in 2020 due to stay-at-home restrictions, meeting online more frequently than in real life and adapting to living our lives through a screen. As we bid 2020 a not-very-fond farewell, it’s natural to look ahead and ask what’s next? As our home and work lives have blurred, technology has become more integral than ever. Globally, human contact has reduced and we have entered an intimacy recession. Despite the pandemic, consumers are prioritising the health of the planet, forcing brands and businesses to be truly sustainable. Read on to discover the fundamental attitudes we are forecasting to shape the next 12 months and beyond.
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