Key Consumer Behaviour Trends for 2021 & Beyond
Jan 14, 2021
This time last year, we forecast a rise in above-the-keyboard dressing. Who knew then that this trend would accelerate so dramatically in 2020 due to stay-at-home restrictions, meeting online more frequently than in real life and adapting to living our lives through a screen. As we bid 2020 a not-very-fond farewell, it’s natural to look ahead and ask what’s next?
As our home and work lives have blurred, technology has become more integral than ever. Globally, human contact has reduced and we have entered an intimacy recession. Despite the pandemic, consumers are prioritising the health of the planet, forcing brands and businesses to be truly sustainable. Read on to discover the fundamental attitudes we are forecasting to shape the next 12 months and beyond.