Gen Z is known for being extremely social media-savvy. WGSN explores how to capture and retain the interest of this cohort that’s determined to redefine wellness and self-care.

In 2021 we forecasted Embracing Frugality, where consumers began to adopt a positive mindset around affordability and value, as one of our Big Ideas for 2023. In 2022, as the cost-of-living crisis continues to unfold globally, this sentiment is already more relevant than ever.

WGSN Fashion shares two key trends and insights from Brand Licensing Europe 2022.

WGSN’s STEPIC methodology for trend forecasting includes looking at culture and creativity. So this week we explore Black culture, experience and identity.

After a two-year pandemic-induced hiatus, the Cannes Lions International Festival of Creativity returned with an in-person event (as well as on-demand access) in time to celebrate its 69th year. The WGSN Insight team was on the ground to capture the key themes of the festival and to host four sessions and two panel events.

 In this blog, we explore some of the key trends and macro drivers impacting Gen Z.

Virtual stars are becoming more and more common in our social feeds, experimenting with fashion, beauty and music while redefining what it takes to succeed and make money online as a creator. In this blog, we highlight the virtual talents attracting fan interest and engagement, and explore why they are so relatable.

Following the hype in 2021, brands will focus on experimenting in the metaverse to offer immersive, social and shoppable spaces that generate ROI and further blur the lines between retail and marketing.

Our annual Future Consumer white paper focuses on how you can keep pace in an ever-changing world without running out of steam. After months of rigorous research, the WGSN Insight team has identified four consumer sentiments for 2024, which have been distilled into four consumer profiles: the Regulators, the anti-hustle culture Connectors, the Memory Makers, and the tech-optimistic New Sensorialists. What unites these four cohorts is a shared need for realignment – with themselves, their world and the planet.

After years of rapid industry, technological and social acceleration, 2024 ushers in an era of realignment - with ourselves, our workplaces and the planet. In our new white paper: Future Consumer 2024, we explore the new key consumer sentiments and profiles, and the action points brands need to take to win minds and market share.