In this blog, we explore some of the key trends and macro drivers impacting Gen Z.

Virtual stars are becoming more and more common in our social feeds, experimenting with fashion, beauty and music while redefining what it takes to succeed and make money online as a creator. In this blog, we highlight the virtual talents attracting fan interest and engagement, and explore why they are so relatable.

Following the hype in 2021, brands will focus on experimenting in the metaverse to offer immersive, social and shoppable spaces that generate ROI and further blur the lines between retail and marketing.

Our annual Future Consumer white paper focuses on how you can keep pace in an ever-changing world without running out of steam. After months of rigorous research, the WGSN Insight team has identified four consumer sentiments for 2024, which have been distilled into four consumer profiles: the Regulators, the anti-hustle culture Connectors, the Memory Makers, and the tech-optimistic New Sensorialists. What unites these four cohorts is a shared need for realignment – with themselves, their world and the planet.

After years of rapid industry, technological and social acceleration, 2024 ushers in an era of realignment - with ourselves, our workplaces and the planet. In our new white paper: Future Consumer 2024, we explore the new key consumer sentiments and profiles, and the action points brands need to take to win minds and market share.

NFTs could be heading to Instagram in the near term. After the metaverse, this signals the mainstreaming of NFTs.

As we head further into 2022, brands are wanting to develop their strategies for the year ahead, yet they’re facing challenges unique to this period in time. Amid the pandemic and a digital transformation in retail, difficulties arise in navigating particular situations, from differing regulatory landscapes to marketing across generations. 

The renaissance in psychedelics is giving rise to swathes of new startups in the travel, wellness and health space.

As we usher in 2022, much of the world is in a festive mood having celebrated Christmas, Pancha Ganapati and New Year’s Day, or awaiting the arrival of the Lunar New Year.

As we enter what is traditionally the busiest time for retail in many world regions, our Create Tomorrow podcast shines a light on bricks and mortar stores, examining what brands and retailers are doing across the globe to lure consumers back to shopping IRL.