Rodrigo Arrosquipa / Pexels
Aug 30, 2023
WGSN forecasts trends across five consumer groups (Boomers, Gen X, Millennials, Gen Z and Alphas), but we’re now making room for a sixth. Betas are the newest consumer group set to arrive between the mid-2020s and 2040, and despite not yet being born, we can foresee what kind of world they will inherit.
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Azamet E / Unsplash
Jul 18, 2023
Will Threads' fame be short-lived or will this be the next big conversational social platform? WGSN’s experts share their first thoughts and predictions, including how the app will impact consumer behaviour, what improvements we’re expecting from Meta and how brands should approach the new platform.
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Tanya Pro/Unsplash
Nov 12, 2022
Gen Z is known for being extremely social media-savvy. WGSN explores how to capture and retain the interest of this cohort that’s determined to redefine wellness and self-care.
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Ekow Eshun: In the Black Fantastic/Thames & Hudson
Jul 19, 2022
WGSN’s STEPIC methodology for trend forecasting includes looking at culture and creativity. So this week we explore Black culture, experience and identity.
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WGSN at Cannes Lions
Jul 04, 2022
After a two-year pandemic-induced hiatus, the Cannes Lions International Festival of Creativity returned with an in-person event (as well as on-demand access) in time to celebrate its 69th year. The WGSN Insight team was on the ground to capture the key themes of the festival and to host four sessions and two panel events.
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Jun 23, 2022
 In this blog, we explore some of the key trends and macro drivers impacting Gen Z.
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