Ketut Subiyanto/Pexels
May 21, 2022
After a prolonged period of uncertainty, five newly adapted and intentioned food and drink personas will emerge in 2024. They will have adjusted priorities that brands need to know now in anticipation of their evolved food and drink demands.
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Shane Stagner/Unsplash
Apr 02, 2022
Kelp has been popular for hundreds of years in Asia, and is growing in importance in the West, including the US and the UK. While it has been used in soups and broths for some time, WGSN is tracking its appearance as the main ingredient across several product categories.
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Jessie Wong for WGSN
Jan 27, 2022
In the last of our six-part series covering some of our top trends forecasts for 2022 and beyond, we’re highlighting two trends – kelp and baijiu – as curated by our experts from WGSN Food & Drink.
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