Elsa Olofsson/Unsplash
Sep 06, 2023
WGSN helps the world’s biggest brands ensure they understand the wants and needs of their future consumer. With Gen Z (1997-2012) coming of drinking age, how will this ethnically diverse, wellness-minded, environmentally and socially conscious generation prioritise their spending power?
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Emy / Unsplash
Jun 27, 2023
This month the WGSN regional team was on the ground covering THAIFEX - Anuga Asia 2023, Asia’s largest and most comprehensive food and drink trade show where Thai entrepreneurs, large businesses, SMEs and startups bring their products and services to domestic and international markets. WGSN-forecasted trends were on display at the event and included flavour fusions, functional food and new non-alcoholic drinks. We explore the products and trends that meet evolving Asian concerns around health, sustainability, convenience and flavour. 
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Helena Yankovska/Unsplash
Mar 13, 2023
Frequently deemed the ‘forgotten generation’, Gen X represents a largely untapped market for the drinks industry, but how do brands draw on this whitespace market?
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Ketut Subiyanto/Pexels
May 21, 2022
After a prolonged period of uncertainty, five newly adapted and intentioned food and drink personas will emerge in 2024. They will have adjusted priorities that brands need to know now in anticipation of their evolved food and drink demands.
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Shane Stagner/Unsplash
Apr 02, 2022
Kelp has been popular for hundreds of years in Asia, and is growing in importance in the West, including the US and the UK. While it has been used in soups and broths for some time, WGSN is tracking its appearance as the main ingredient across several product categories.
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