Tailored trend consulting by world-class experts.
Leveraging our extensive knowledge of the creative industries, we have helped hundreds of brands worldwide solve specific business challenges, grow into new markets and empower their creative teams.
Identify your target consumer for tomorrow and learn how to effectively engage them.
Analysis of your consumers’ buying behaviours, their preferences and how they are evolving
- Advice on how to adapt your brand, communication, product and VM strategies
- Custom-made consumer portraits of a target persona for your brand
- Seasonal updates on what trends your target consumer will be buying into next
Understand the global landscape for your category, the new dynamics of the retail market and how to differentiate yourself within it.
- Analysis of markets, segments and price positioning
- Advice on how you can maximise growth in new and emerging markets
- Brand and market research to uncover what’s holding your business back
- A study of your direct competitors and recommendations on how to differentiate yourself
Strategic brand advice to position your company for success in tomorrow’s marketplace.
- Identify how your competitors are responding to current innovations around the world
- Innovation workshops to inspire your team
- Local expertise on consumer preferences and behaviours
- Advice on how to enter regional markets
Build innovation and collaboration into your creative process.
- Early access to WGSN’s ‘Future Trends’
- Custom interpretations of Macro Trends on a seasonal basis
- Local market interpretations of global design and colour trends
- Insider information on how to use trends effectively
Bringing content to life.
- WGSN experts come to your office to bring content to life
- Choose from a seasonal menu of trend presentations – from Beauty to Catwalks
- Ask our experts your questions in person
Meet the experts
Director of Operations, Mindset
Clare is a highly experienced Operations Director with more than 15 years project management experience with international consultancies. She specialises in ensuring that businesses operate effectively and efficiently, unlocking the full value of creative & strategic minds.
Director of Mindset, North America
Romney's diverse background in editorial and retail has enabled her to develop a keen understanding of how aspirational trends translate into actionable business. Prior to WGSN, she oversaw trend coverage and runway reporting as Fashion Features Editor at Style.com. She has directed consulting projects for clients at the Tobe Report, a division of Doneger, and was a brand consultant advising on trend direction, merchandising and copy for Levi’s and Kohl’s.
Head of Mindset, LATAM
Daniela is responsible for the LATAM Mindset team of experts, who develop bespoke projects with a strong emphasis on trends, products and consumer behavior. She has been a part of WGSN since 2009, and has applied her strategic vision to local and global brands including Coca Cola, Puma, Basf and Nivea.
Head of Mindset, EMEA
Vanessa develops and presents bespoke consulting projects that underpin how future trends impact brands and consumers. She helps clients make better future business decisions by providing commercial insight. Vanessa joined WGSN after seven years in brand and consumer research at Ipsos and Kantar Worldpanel working with clients like Clarks, Levi’s, L’Oreal, Kao Brands and Boots.
Head of Mindset & Content, APAC
Responsible for the Content and Consultancy teams in Asia Pacific, Helen balances creativity and commercial relevance developing bespoke consulting projects that define how trends impact brands and consumers.
She contributes creative direction and insights to the design and research process of major international brands including; VF Corp, Samsung, Meters/Bonwe, Shiseido & Disney. Currently based in Hong Kong, she has worked with leading brands across the UK, Europe and Asia Pacific.
Trend Consultant, Mindset, North America
Ali's strengths lay in researching trends, understanding different consumer groups, building and presenting in depth reports, and presenting seasonal trends. With a background in interior textile design, she applies her knowledge of colour, product development and intuitive analysis of global trends to WGSN’s Mindset team. Prior to WGSN, Ali designed rugs and ﬂooring for leading commercial carpet provider, Shaw Industries.
Head of WGSN Live
Head of WGSN Live, whose team delivers trend presentations to clients on a seasonal basis, through our Mindset team. Design Graduate of LCF with over 35 years experience in the fashion industry. She has delivered and translated trend information to clients for 26 years, while working within many trend-forecasting companies. Prior to forecasting Kim worked with many top British designers, overseeing from original design ideas, through to approving garments on rails in store.
Trend Specialist Mindset, EMEA
Charlie graduated with a degree in Marketing from Edinburgh University and has gained experience in the fashion and retail industry working with reputable retailers such as Topshop and Harrods. She developed an in-depth understanding of trend forecasting during her time at Stylesight and has spent the last 3 years working with clients, helping them to expand their knowledge of trends and demonstrate how they can implement them into their business. Developing and presenting presentations for a wide range of companies across EMEA, such as Tesco, Arcadia, ASOS and Kurt Geiger, Charlie demonstrates the power of WGSN by building powerful connections with customers, inspiring and helping them to translate forecasted trends into confirmation for their product development and buying decisions.