Qingzhao WGSN Art Director China
Qingzhao YAO ( Lupi Yao)
Trend Director, WGSN China

With over 15 years’ experience in design and management work in the fashion industry, Lupi is now leading the China fashion content team. She has been directing the team studying local trends in retail and the fashion industry for years, providing professional trend guidance for different industries. She has provided consulting services for a variety of companies, such as Disney, Covestro (owned by Bayer Group), adidas, Alibaba, Haier, Huawei, ochirly, LI-NING etc. Prior to joining WGSN, she had been invited to exhibit her design works at the Royal V & A Museum and British pioneer Sadler’s Wells Theatre and had been interviewed by many mainstream media organizations.