Francesca Muston
Vice President, Fashion

Francesca’s acute understanding of the fashion industry, specialism in data-trend analysis and commitment to a better future drive her role at WGSN, where she serves as a member of the Sustainability board.

Cesca leads a team of trend and data experts in delivering well-evidenced trend directions that enable clients to make decisions with confidence. A seasoned speaker, she has presented and consulted for global brands, retailers and manufacturers, advising them on future strategies and sustainability.

Cesca holds a level 4 Data Analytics apprenticeship, BSC Certificate in Data Analysis Tools and BSC Diploma in Data Analysis Concepts enabling her to collaborate effectively with the WGSN data science team on the unique quantitative and qualitative approach which drives our forecasting. 

Cesca is an enthusiastic gardener and created #lambspam to delight her Instagram followers with snapshots of the cute lambs that surround her family home.