WGSN In The Media
The Psychology of Customization
June 2, 2016
Monograms were, for a long time, kind of lame. “Historically, monograms or your name on your clothes was [seen as] preppy, old fashioned, or stuffy,” explains Jackie Chiquoine, associate retail...
We Chatted To A WGSN Insider About Festival Fashion
June 2, 2016
Which festival trends are big this year? We asked an expert. Who better to chat cool festival dressing and music events you can’t miss this summer than Shanu Walpita –...
WGSN To Honour Alexandra Shulman
May 24, 2016
ALEXANDRA SHULMAN, Vogue editor-in-chief, will receive the Outstanding Achievement Hall of Fame accolade at the annual WGSN Futures Awards on Thursday, May 26. The event, which is run by global trend-forecasting agency WGSN, celebrates the fashion industry’s most innovative...
Fashion secrets: Who really decides what we wear?
May 19, 2016
In this clip from a video Alexa made for Vogue.co.uk, she meets a team of global fashion forecasters to find out how they predict what will be trending years in...
In Two Years, We’ll All Be Psychotropical
May 13, 2016
WGSN, a trend-forecasting company responsible for telling everyday people what they should buy in the future, has just released its report for the spring/summer 2018 season, which, yes, is two...
South Africa’s Bright Design Future
April 21, 2016
If you’ve ever had any doubt that South Africa has the power to be a real international trend-setter, surely the fact that WGSN, the global trend authority for fashion and the...
WGSN opens Africa office
April 18, 2016
With a growing presence in Africa, global trend forecaster, WGSN, has opened its Africa head office in Cape Town, and will host a series of trend seminars across Africa later...
LA vs. NYC: How I Wear White Sneakers
April 5, 2016
Jian Deleon, Senior Menswear Editor at WGSN and Self-Confessed sneaker collector (he’s got over 80 pairs), says “White sneakers are the footwear equivalent of negative space. They give you more...
WGSN to present SS18 trends at MarediModa
April 1, 2016
MarediModa, the international trade fair dedicated to lingerie and beachwear textiles, has teamed up with trend forecasting authority WGSN and the New Academy of Fine Arts in Milan, to present...
A Very Meta, $59 Way To Get Your Vetements Fix
March 29, 2016
Two weeks ago, Tran launched his parody line, which “reflects the blurring lines between gendered fashion, internet hype culture, and upscale streetwear fiends,” according to trend forecasting firm, WGSN.
How a Trend Forecaster Finds Inspiration From a Squad of Cool Teens
March 24, 2016
As a WGSN trend forecaster, Sarah Owen curates a too-cool Instagram and spends time at music festivals and fashion weeks to source inspiration.
Raiding the Sex Shop for the Latest Fashion
March 24, 2016
So inured have consumers become, said Robbie Sinclair, the women’s wear editor of the New York trend-forecasting service WGSN, “that when people see a rubber pencil skirt, nobody bats an...
What’s still holding women leaders back?
March 17, 2016
Carla Buzasi, global chief content officer at WGSN, says. ‘There’s an element of luck but I also think I made my own luck.’ When working for AOL, she was waiting for...
Reports of the Skinny Jean’s Death Have Been Greatly Exaggerated
March 16, 2016
According to March data from trend forecasting firm WGSN, skinny jeans make up 54 percent of new full-price jean assortments in retail stores—the merchandise you see on typical store racks....
Australian retail: what the executives think
March 10, 2016
WGSN and Ragtrader recently partnered on a series of industry roundtables. In this instalment, WGSN head of market intelligence Lorna Hall, Marcs creative director Nadia Jones, Supre GM Elle Roseby and Target fashion...
4 Secret Fashion Jobs Influence Everything You Wear
February 15, 2016
These behind-the-scenes roles aren’t advertised on LinkedIn; they’re found through New York’s original networking platform—word-of-mouth
Project hits Vegas with 6 specialized shows, new trend report and retail data tool
February 13, 2016
Project heads to Vegas next week for a 3 day run of its 6 specialized shows, a new trend report partnership with WGSN, and the release of a new retail...
PROJECT Brings Fashion Consciousness and Digital Experiences to the Las Vegas Show
February 11, 2016
The ever-expanding show will begin on Tuesday, February 16th and run until Thursday, February 18th, providing a unique experience for editors, buyers and retailers.
HOW WILL ‘SEE NOW, BUY NOW’ FASHION SHOWS AFFECT BEAUTY BRANDS?
February 10, 2016
Burberry and Tom Ford, along with a handful of smaller labels like Rebecca Minkoff and Vetements, have recently announced that they’re forsaking the traditional fashion calendar and showing collections that will be...
Women’s Wallets Are Getting Super-Tiny
February 10, 2016
“It’s natural that items are getting smaller,” said Jaime Cohn-Barr, an editor at fashion-trend forecasting firm WGSN. “People are needing to carry less.”