WGSN In The Media

6 Fashion Week Trends You Can Pull Off in the Office

September 15, 2016

The color “can be just barely there, or else it can be quite bright,” notes Lizzy Bowring, head of catwalks at WGSN, a trend forecasting firm. Pops of pink were...

Under Armour Bets on High-End Clothing Line

September 14, 2016

To succeed among the fashion-set, Under Armour will have to get beyond its sports-brand reputation, said Clare Varga, active director at trend forecaster WGSN. “Under Armour’s success has been built...

Crop tops take center stage in New York

September 12, 2016

It’s official: The crop top is quickly becoming a wardrobe staple for young American women— thanks to the influence of athleticwear, a resurgence of ’90s style and a more widespread adoption...

The rise of power pink

September 8, 2016

So where did this resurgence of the putty shade come from? WGSN’s Director of Colour & Womenswear, Jane Boddy, first spied pink as a colour to look out for way...

Meet Sarah Owen, Trend Forecaster + Senior Editor at WGSN

September 8, 2016

As the Senior Editor of Digital Media and Marketing at WGSN, Sarah Owen has spent her career examining trends in pop culture and translating them into the forecasting direction for...

NY Fashion Week adapts to changing designer needs, business models

September 6, 2016

“I think we are going to see a lot more seasonless merchandise; in other words it is going to be more about layering,” said Lizzy Bowring, head of the catwalks...

NYFW: The Pressure Is On

September 6, 2016

Where there is growth is in activewear, which brings us back to the classic Americana theme. Hilfiger’s carnival will be accompanied by the launch of the Tommy x Gigi [Hadid]...

Top Footwear Trends for Spring/Summer 2017

September 1, 2016

“Tailored footwear in general is not as necessary or prominent even for brands whose DNA is centered on that. They have figured out a way to infuse sportier comfort details...

Yeezy and the ’90s Influence Back-To-School Denim Purchases

September 1, 2016

WGSN Retail Editor Sidney Morgan-Petro said the 2016 back-to-school season is on par with previous seasons. “I think this year is keeping the trend that we saw last year. People...

Raunchy Upstart Has a Secret Weapon to Beat Canada Goose

September 1, 2016

Moose Knuckles is doing particularly well by going after people in the social media circles that have come to wield influence in the fashion industry, says Jian DeLeon, an editor...

Bye, Malls? How Teens Are Actually Shopping Today

August 16, 2016

“[Teens] are seeing Givenchy and Chanel and becoming more educated, their taste quite refined,” explains Sarah Owen, a trend forecaster at WGSN. Celebrities like Kendall and Kylie Jenner, Cara Delevingne,...

One of retail’s favorite demographics just disappeared

August 9, 2016

“They’re dressing and thinking in a much more sophisticated way than a few years ago,” said Petah Marian, senior editor of retail intelligence at trend forecasting and analytics firm WGSN....

Fashion Insider: Europe’s Secret Shopping Streets

August 2, 2016

You wouldn’t limit your London shopping trip to Bond Street – so why do the same when you go on holiday? Here, five style experts (including Emily Cater, City by...

Beauty and the Gen-Z

July 29, 2016

Forget millennials,generation-z is the newconsumer group to watch.Pure Beauty finds outwho they are, how theyshop and what beautyproducts they want…

No, I’m Not a Professional Model. I’m a Taxi Driver

July 27, 2016

“We’re finding that mass brands are casting more widely because their audience is diversifying,” said Sarah Owen, senior editor of digital media and marketing at trend forecaster WGSN.

Why Will American Eagle’s Aerie Brand Be A Key Growth Driver In The Future?

July 20, 2016

American Eagle Outfitters‘ Aerie brand, which is the company’s lingerie and activewear segment, has been performing strongly for the past several quarters. The first quarter of 2016 was another breakout...

Where Do Trends Come From?

July 14, 2016

One of the most important hands on fashion’s tiller belongs to Volker Kettennis, a former designer, now menswear director at WGSN. Since its founding in 1997, the company has sifted cultural...

Are Designer Activewear Collections the New High Street Collaborations?

July 14, 2016

“They were game changers – it’s a totally overused term, but they really were game changers,” says Clare Varga, active director at trend forecasting agency WGSN.

Wearing Your Emotions on Your Sleeve

July 1, 2016

Sarah Owen of the trend forecasting agency WGSN says she started following the aesthetic about a year and a half ago. “We were starting to talk about how because of the...

Key fashion trends for the forthcoming season

June 15, 2016

Sara Maggioni, director of retail of WGSN, the trend authority, recently presented the Spring/Summer ’17 Buyers Briefing at Source Africa, which presented key fashion trends for the season ahead, backed...