Retail Trends

WGSN’s subscription offer includes market-leading trend forecasting for fashion and the creative industries, design validation and big data retail analytics. Whether you are a designer, buyer, merchandiser, marketer or strategist, we have a solution for you.

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WGSN Retail Experts

Lorna Hall

Director, Fashion Intelligence

Lorna loves to look beyond product design to discover what will drive a category or an item and what that means for trading now and in the future. She is responsible for WGSN's suite of intelligence reports and fostering sustainability thinking within our fashion content.

Lorna has presented to and consulted for brands, retailers, shopping centres and manufacturers across the world, advising them on retail, product strategies and the consumer. She was previously executive editor of Drapers.

An enthusiastic shopper of vintage fashion and furniture, Lorna finds it impossible to walk past a market or a junk shop.

Greer Hughes

Consultant Director, EMEA, Mindset

Greer’s global experience in design, strategy and consumer insights informs her belief that by understanding the signs of change, clients can create the future they want. She leads WGSN’s Mindset team in EMEA, providing bespoke solution-driven consultancy that marries creativity and strategy for industries including beauty, fashion, retail, and food and drink.

Greer utilises time spent in New Zealand, Australia, Hong Kong and the UK to enable clients to apply global trends to their businesses in actionable ways.

A patron of the arts, Greer channels her lack of pottery skills into supporting local ceramicists in London and on her travels.

Sara Maggioni

Head of Womenswear

Sara has more than 10 years’ experience analysing global trends. Previously our Director of Retail & Buying, Sara headed up our What’s In Store directory and compiled the seasonal buyers’ briefings before taking over womenswear.

Based in London, Sara works with international clients and speaks at events and trade shows around the world, from South Africa to Russia, India to China and her native Milan. She has been interviewed on screen for World Footwear and Mido.

Sara has a BA in Fashion Styling and Photography from London College of Fashion and worked as a photographer for and Missoni.

Sidney Morgan-Petro

Head of Retail & Buying

Sidney taps into her vast retail experience to condense product trends, retail data and consumer insights into actionable directives for clients. Her extensive domestic US travel informs her analysis, always looking to the next ‘it’ city for inspiration. She has a strong understanding of retail outside of the coastal bubbles and serves the needs of the mass market first and foremost.

Over the past 8 years, Sidney has spoken on countless trade show panels, podcasts and seminars about the current state and future of retail.

In her spare time, Sidney scours thrift stores across the nation for hidden gems.