Paper & Packaging Trends
WGSN’s subscription offer includes market-leading trend forecasting for fashion and the creative industries, design validation and big data retail analytics. Whether you are a designer, buyer, merchandiser, marketer or strategist, we have a solution for you.
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WGSN Paper & Packaging Experts
Head of Lifestyle & Interiors
Gemma leads our design and product development directions, overseeing how consumer macro trends impact the interiors industry across categories and market levels. She has 15 years’ experience in trend forecasting and design research, and her knowledge of colour and material applications makes her integral to WGSN’s global colour team.
Gemma consults for brands, retailers and manufacturers around the world, and speaks at industry events to discuss trends in residential and commercial environments. Her experience includes roles at A+A Design Studio in Milan and Studio Contrepoint in Paris.
Gemma likes cycling to green corners to picnic with family and friends
Senior Strategist, Prints & Graphics
As the Senior Stategist for Prints & Graphics, and previously the Commissioning Manager for WGSN, Hannah's strategic approach to planning content is complemented by her passion for good design. Her reports balance creativity with commercial relevance.
After studying printed textile design, Hannah found her calling in trend intelligence, developing both future forecast and real-time trend analysis for the print and graphic industry.
With over 10 years’ experience, Hannah is driven by the power of pattern and its means of cultural expression, constantly drawing inspiration from her surroundings, from the everyday to the unexpected.
Strategist, Lifestyle, Lifestyle & Interiors
With a background in cultural strategy, Harriet's understanding of how emerging lifestyle trends affect product design and development enable her to create actionable, data-driven reports to inspire clients. She covers a wide range of lifestyle topics, with particular focus on the impact of wellness, hospitality and dining trends.
Harriet has worked on bespoke projects and presentations for major global brands, and her trend insights have been quoted in publications including the Washington Post, Grazia and Vice.
When not exploring lifestyle trends, Harriet can be found with her nose in a novel or trying to find a forest to walk in.
Vice President, Lifestyle
Chris has exceptional knowledge of product innovation and the role data and creativity plays in future strategies. He leads a team of strategists, analysts and trend forecasters to deliver actionable content, analysing shifts in consumer behaviour and how it drives product design and experiences.
An accomplished trend forecaster and graphic designer, Chris has worked across the fashion industry for 26 years, presenting and consulting for brands, retailers and manufacturers across the world. His experience includes roles at Tommy Hilfiger and MTV Europe.
A lover of extreme sports, Chris spends his time snowboarding or downhill mountain biking.