Menswear Trends

The menswear market isn't growing; it's skyrocketing. From the latest looks fresh off the catwalks to the impact of genderless on men's fashion, the menswear market WGSN stays at the forefront to help keep you one step ahead. We know what's now and what to expect next.

Male Wellness

Men are starting to look after their health and wellbeing in increasing numbers. Discover shifting masculinity norms – and how self-care is now firmly on the male agenda

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How We Help

Whether you’re looking for design inspiration, deciding which styles to stock or gathering consumer data on this rapidly growing market, we help you stay ahead.

  • Design inspiration and confirmations to help you stay on trend
  • Tradeshow reporting and brand analysis to support buying decisions
  • E-commerce data, retail analysis and e-commerce data for better trading
  • Insight into consumer and market trends to inform long term strategy
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WGSN Menswear Customers

WGSN is the world’s #1 fashion trend forecaster with 19 years of expertise in the market. We work with a diverse portfolio of menswear clients from some of the most iconic menswear and activewear brands to global manufacturers and retailers.

Industry Specific Features

Our subscription services include in-depth reporting on the following categories:

  • Consumer insight by region and demographics
  • Catwalk and street style analysis by seasons
  • Design forecasts and development up to 2 years ahead
  • Specific activewear and denim forecasts
  • Brand previews and brands to watch
  • Tradeshow analysis – Pitti Uomo, Revolver, Premium
  • Seek, Capsule, Liberty, Project, MAN, Tranoi
  • Buyers’ briefings
  • Retail analysis and store openings
  • E-commerce trading data
  • Image library containing 22m images & thousands of royalty free CADs and designs

We also offer bespoke consulting services to help you understand and apply these trends to your business.

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WGSN Menswear Experts

Polly Walters

Senior Strategist, The Feed

Polly is an expert trend-spotter and heads up The Feed, our transformational tool across Fashion, Beauty and Food & Drink. She runs a continuous live-edit of trends from across the globe and is committed to delivering them at speed, offering the most reactive content on the site.

Polly tracks and links trends to provide invaluable cross-departmental insight. An engaging speaker, you can regularly spot her analysing fast-tracking trends on WGSN’s social platforms.

Prior to joining WGSN, Polly worked in buying at Topshop Topman and design at Aster Tekstil.

Polly enjoys learning new crafts and tie-dying anything she can lay hands on.

Joanna McGinn

Senior Strategist, City by City

Jo brings the world’s most inspiring retail and culture to your desk. Heading up a global team of expert contributors, she curates insights into trend-worthy stores and destinations to inspire your research, from the best vintage retailers to emerging hotspots.

Speaking four languages, Jo has spent over 15 years travelling and researching creative destinations, and firmly believes in the influence of culture on design. She also lectures at Central Saint Martins and Instituto Marangoni.

Closer to home, you’ll find Jo paddle-boarding on the river Thames with her family.

Nick Paget

Senior Strategist, Menswear

Nick has an intuitive understanding of menswear and a knack of knowing what’s next. With a commercial taste level but an eye for the cutting edge, he is skilled at providing creative solutions across market levels.

Nick’s career in forecasting and design for global brands such as ASOS, Topman and Bestseller has seen him work on catwalk collections and product development teams.

Nick works with Ascential charity partner Just Like Us. He also volunteers via a partnership between The British Fashion Council and The Saturday Club. He loves karaoke and is chairperson of the Brighton & Hove Actually Gay Men’s Chorus.

Noah Zagor

Senior Strategist, Menswear

Noah’s background in fashion, music and archaeology brings a unique perspective to his role. He pulls together ideas and information to forecast trends and offer guidance to a variety of brands and retailers.

Noah has spent 20 years working in fashion, from hosting panels at trade shows to consultancy and owning and operating his own menswear store and brand in Chicago. He has expertise in menswear, denim and technical sportswear.

Noah previously wrote music for TV and film and founded a touring hip-hop collective. He still dabbles in music and puts his archaeology degree to work by watching historical documentaries.