Menswear Trends

The menswear market isn't growing; it's skyrocketing. From the latest looks fresh off the catwalks to the impact of genderless on men's fashion, the menswear market WGSN stays at the forefront to help keep you one step ahead. We know what's now and what to expect next.

Male Wellness

Men are starting to look after their health and wellbeing in increasing numbers. Discover shifting masculinity norms – and how self-care is now firmly on the male agenda

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How We Help

Whether you’re looking for design inspiration, deciding which styles to stock or gathering consumer data on this rapidly growing market, we help you stay ahead.

  • Design inspiration and confirmations to help you stay on trend
  • Tradeshow reporting and brand analysis to support buying decisions
  • E-commerce data, retail analysis and e-commerce data for better trading
  • Insight into consumer and market trends to inform long term strategy
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WGSN Menswear Customers

WGSN is the world’s #1 fashion trend forecaster with 19 years of expertise in the market. We work with a diverse portfolio of menswear clients from some of the most iconic menswear and activewear brands to global manufacturers and retailers.

Industry Specific Features

Our subscription services include in-depth reporting on the following categories:

  • Consumer insight by region and demographics
  • Catwalk and street style analysis by seasons
  • Design forecasts and development up to 2 years ahead
  • Specific activewear and denim forecasts
  • Brand previews and brands to watch
  • Tradeshow analysis – Pitti Uomo, Revolver, Premium
  • Seek, Capsule, Liberty, Project, MAN, Tranoi
  • Buyers’ briefings
  • Retail analysis and store openings
  • E-commerce trading data
  • Image library containing 22m images & thousands of royalty free CADs and designs

We also offer bespoke consulting services to help you understand and apply these trends to your business.

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WGSN Menswear Experts

Sarah Owen

Senior Editor, Digital Media & Marketing, WGSN

Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries to produce effective content that helps brands truly connect with their audience. Sarah joined WGSN after working across a variety of publications including New York magazine, Vogue, and The New York Times.

Volker Ketteniss

Director of Menswear

Volker joined WGSN as head of Menswear from global brand Timberland, bringing with him a wealth of knowledge of the industry across design, trend forecasting and product development. His role as senior designer included research and design for the Timberland Boot Company and mainline apparel collections for Europe and Asia.

Nick Paget

Senior Editor, Menswear

With nearly 20 years experience in fast-fashion menswear design and forecasting, Nick has a diverse apparel design CV, spanning Topman; Jack & Jones; and Designers at Debenhams, as well as many key suppliers to fashion retail. A seasoned product developer, he has also worked in trend and colour prediction for Bureaux, Stylesight and the International Colour Authority. Nick has a strong interest in how emerging trends translate for broad market appeal.