Menswear Trends

The menswear market isn't growing; it's skyrocketing. From the latest looks fresh off the catwalks to the impact of genderless on men's fashion, the menswear market WGSN stays at the forefront to help keep you one step ahead. We know what's now and what to expect next.

Male Wellness

Men are starting to look after their health and wellbeing in increasing numbers. Discover shifting masculinity norms – and how self-care is now firmly on the male agenda

Get Report

How We Help

Whether you’re looking for design inspiration, deciding which styles to stock or gathering consumer data on this rapidly growing market, we help you stay ahead.

  • Design inspiration and confirmations to help you stay on trend
  • Tradeshow reporting and brand analysis to support buying decisions
  • E-commerce data, retail analysis and e-commerce data for better trading
  • Insight into consumer and market trends to inform long term strategy
Get a Demo

WGSN Menswear Customers

WGSN is the world’s #1 fashion trend forecaster with 19 years of expertise in the market. We work with a diverse portfolio of menswear clients from some of the most iconic menswear and activewear brands to global manufacturers and retailers.

Industry Specific Features

Our subscription services include in-depth reporting on the following categories:

  • Consumer insight by region and demographics
  • Catwalk and street style analysis by seasons
  • Design forecasts and development up to 2 years ahead
  • Specific activewear and denim forecasts
  • Brand previews and brands to watch
  • Tradeshow analysis – Pitti Uomo, Revolver, Premium
  • Seek, Capsule, Liberty, Project, MAN, Tranoi
  • Buyers’ briefings
  • Retail analysis and store openings
  • E-commerce trading data
  • Image library containing 22m images & thousands of royalty free CADs and designs

We also offer bespoke consulting services to help you understand and apply these trends to your business.

Get a Demo

WGSN Menswear Experts

Sarah Owen

Senior Strategist, Insight

Sarah is a sociologist, brand strategist and trend forecaster with a background in social media and youth trends. At WGSN Insight, she leads a team dedicated to helping our clients understand digital trends, youth culture and marketing strategies.

Sarah has previously worked across the USA, Australia and Europe, researching global generational trends, consulting with Fortune 500 brands, and writing for New York magazine, Vogue, and The New York Times.

When she's not connecting the dots between trends, Sarah is busy learning a new skill (she’s a recently certified pilates instructor) or language (she's currently in Lisbon learning Portuguese).

Volker Ketteniss

Head of Menswear

With over 20 years of menswear industry experience, Volker specialises in seasonal colour and style directions that provide market context and inspiration for clients to create impactful product ranges. He is obsessed with contemporary design and the global cultures that drive creativity and innovation.

After graduating from the Royal College of Art, Volker worked as a designer for premium UK and international brands. A seasoned speaker, he has presented for brands and trade shows and serves as a judge for Graduate Fashion Week.

Volker is an avid photographer and cyclist, always looking for the next great image and scenic climb.

Polly Walters

Senior Strategist, The Feed

Polly is an expert trend-spotter and heads up The Feed, our transformational tool across Fashion, Beauty and Food & Drink. She runs a continuous live-edit of trends from across the globe and is committed to delivering them at speed, offering the most reactive content on the site.

Polly tracks and links trends to provide invaluable cross-departmental insight. An engaging speaker, you can regularly spot her analysing fast-tracking trends on WGSN’s social platforms.

Prior to joining WGSN, Polly worked in buying at Topshop Topman and design at Aster Tekstil.

Polly enjoys learning new crafts and tie-dying anything she can lay hands on.

Joanna McGinn

Senior Strategist, City by City

Jo brings the world’s most inspiring retail and culture to your desk. Heading up a global team of expert contributors, she curates insights into trend-worthy stores and destinations to inspire your research, from the best vintage retailers to emerging hotspots.

Speaking four languages, Jo has spent over 15 years travelling and researching creative destinations, and firmly believes in the influence of culture on design. She also lectures at Central Saint Martins and Instituto Marangoni.

Closer to home, you’ll find Jo paddle-boarding on the river Thames with her family.