The menswear market isn't growing; it's skyrocketing. From the latest looks fresh off the catwalks to the impact of genderless on men's fashion, the menswear market WGSN stays at the forefront to help keep you one step ahead. We know what's now and what to expect next.
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How We Help
Whether you’re looking for design inspiration, deciding which styles to stock or gathering consumer data on this rapidly growing market, we help you stay ahead.
- Design inspiration and confirmations to help you stay on trend
- Tradeshow reporting and brand analysis to support buying decisions
- E-commerce data, retail analysis and e-commerce data for better trading
- Insight into consumer and market trends to inform long term strategy
WGSN Menswear Customers
WGSN is the world’s #1 fashion trend forecaster with 19 years of expertise in the market. We work with a diverse portfolio of menswear clients from some of the most iconic menswear and activewear brands to global manufacturers and retailers.
Industry Specific Features
Our subscription services include in-depth reporting on the following categories:
- Consumer insight by region and demographics
- Catwalk and street style analysis by seasons
- Design forecasts and development up to 2 years ahead
- Specific activewear and denim forecasts
- Brand previews and brands to watch
- Tradeshow analysis – Pitti Uomo, Revolver, Premium
- Seek, Capsule, Liberty, Project, MAN, Tranoi
- Buyers’ briefings
- Retail analysis and store openings
- E-commerce trading data
- Image library containing 22m images & thousands of royalty free CADs and designs
We also offer bespoke consulting services to help you understand and apply these trends to your business.
From the Blog...
WGSN discovers: Almaty Fashion Week, Kazakhstan
May 23, 2019 | Alice Gividen
boohooMAN CEO Samir Kamani on streetwear, consumer insights and a new collaboration
March 27, 2019 | Volker Ketteniss
We partnered with PROJECT to push the trade show experience to new heights
January 30, 2019 | Brian Trunzo
A/W 19: London calling – designers to watch
January 4, 2019 | Alice Gividen
The future of menswear: Selfridges’ Designer Street Room
October 29, 2018 | Alice Gividen
WGSN Menswear Experts
Lorna has been analysing and forecasting business trends in retail for the last 22 years. Prior to joining WGSN in 2009 she was the Executive Editor of UK fashion business magazine Drapers. Her skill is in identifying the big shifts in retail and their impacts on the way brands will need to do business in the future. In 2016 she led the launch of WGSN’s consumer-focused platform WGSN Insight.
Senior Editor, Digital Media & Marketing, WGSN
Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries to produce effective content that helps brands truly connect with their audience. Sarah joined WGSN after working across a variety of publications including New York magazine, Vogue, and The New York Times.
Director of Menswear
Volker joined WGSN as head of Menswear from global brand Timberland, bringing with him a wealth of knowledge of the industry across design, trend forecasting and product development. His role as senior designer included research and design for the Timberland Boot Company and mainline apparel collections for Europe and Asia.
Senior Editor, Menswear
With nearly 20 years experience in fast-fashion menswear design and forecasting, Nick has a diverse apparel design CV, spanning Topman; Jack & Jones; and Designers at Debenhams, as well as many key suppliers to fashion retail. A seasoned product developer, he has also worked in trend and colour prediction for Bureaux, Stylesight and the International Colour Authority. Nick has a strong interest in how emerging trends translate for broad market appeal.