Kidswear Trends

The Kidswear market comes of age. And just like the little ones themselves, children’s fashion is experiencing big growth. Stay informed, inspired and one step ahead with WGSN.

Kids' Prints & Graphics Forecast S/S 20: Empower Up!

WGSN's Prints & Graphics Forecast presents the key directions to help plan your S/S 20 collections. Empower Up! is the most eclectic and graphic of this season's forecasts.

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How we help?

Targeting all age groups – newborns, toddlers, kids and tweens – we capture the evolving Kidswear market via accurate and actionable reporting, big picture thinking, inspirational images and useful design tools.

– Track what’s new and what’s next with our material, colour, print & graphics reports published two years ahead.
– Discover emerging talent and new competitors with “Brands To Watch” reports.
– Stay inspired and in-the-know with “Instagrams that Inspire” and mini-influencer coverage.
– Keep up with your competitors with retail reporting from across the globe.
– Kickstart the design process with capsule collections that provide the ingredients to adapt a trend into your own brand DNA.
– Save time with our productivity tools, all in an easy-to-use platform to facilitate design and product development.

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WGSN Kidswear Customers

Whether you are a large, high-end retailer, smaller, boutique company or commercial kidswear brand, we help you stay relevant, find your next growth opportunity and create the future you see and want for your business and customer.

Industry Specific Features

Our subscription services include in-depth reporting on the following categories:
Future Trends: Material, colour, prints and graphics forecasts two years ahead of season.
Retail & Buying: Analysis of in-store deliverables across the kidswear market, as well as merchandising, display and campaign marketing reports, edited with an eye towards seasonal periods including back-to-school and holiday.
Category Updates: Essential design direction for commercial product development including the must-have items for next season across apparel, footwear and accessories for all age groups and genders.
Catwalks & Trade Shows: Highlights from shows, including: Pitti Bimbo, CIFF, Playtime Paris, New York, Berlin and Tokyo, ISPO along with key licensing expos including Las Vegas, Shanghai and Tokyo.
Sustainability-focused reports: Insights on how brands can make a positive impact on the world and what it means for their company.

We also offer custom advisory services to help you understand and apply these trends to your business.

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From the Blog...

WGSN Kidswear Experts

Erin Rechner

Head of Kidswear

Erin has over a decade of experience in brand strategy, design development and distilling market trends into actionable insights and forecasts. With a background in design at Target, Aeropostale and Dickies, she understands brands’ needs from both a design and strategy perspective, including data-driven analytics, retail planning and licensing.

Erin is in demand as a keynote speaker and presents her insights across our social and video platforms. She has been featured in Drapers, Hooligans, Earnshaw’s and Pirouette.

A health enthusiast, Erin is passionate about sustainability and looks for recipes to create a more natural way of life.