Sustainability and comfort are key drivers for both women’s and men’s footwear trends for S/S 23, however, two opposing trends emerge, as the great outdoors, crafts and wellbeing provide direction this season, alongside party footwear.
More sustainable footwear
Sustainability is at the forefront of consumers’ minds. Both men’s and women’s footwear brands should look at enhancing developments with low-impact materials and an ethical supply chain to meet this driver. Create investment-worthy styles that inspire longevity and extend the lifespan of products to boost resale and rental value, especially for occasionwear.
The great outdoors
Multifunctional products remain relevant for men’s footwear. Brands should focus on footwear that merges active and leisurewear attributes. The desire to reconnect with the outdoors continues to influence footwear ranges, so incorporate performance or outdoors-inspired features, while retaining a fashion-driven aesthetic that works well for city pursuits.
Let’s party footwear
For women’s footwear, the desire for celebration returns and with it, a focus on dressing up and party footwear. Brand should incorporate feature heels and flatform constructions combined with expressive details and extreme embellishment. Ranges can be refreshed with a nostalgic approach, revisiting the 1990s and the Roaring '20s.
Comfort and wellness
The level of comfort consumers became accustomed to during lockdowns will continue to influence both men’s and women’s collections beyond the pandemic. For men's styles, incorporate comfort features on indoor-outdoor footwear and occasion and formal styles. Women’s footwear should incorporate comfort features across all categories, including cushioned insoles, technical footbeds or padding.
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