WGSN Analytics: Alternative Data for Financial Services

WGSN Analytics understands that traditional financial measures do not always tell the full story.   We are experts at Pricing, Sales and Share, and Consumer Perception in sectors such as Apparel, Grocery and CPG.  The combination of these unique data sets can support your own predictions of the financial health of a company and help you track key measures that could influence performance of your stocks.   Want to know more? Contact Chelsea Pichirilo, Business Development Director — Chelsea.Pichirilo@wgsn.com

To support your own analysis, our data can help answer questions such as:


  • Have out of stocks increased in the last quarter versus the same period last year?
  • Did aggregated average selling prices grow, stay the same or decline in this period?
  • How did aggregated markdown percentages change each week of this quarter?
  • What were the Black Friday average selling prices and markdown percentages versus the same period last year?
  • How did this retailer’s average selling price and markdown changes compare to their key competitors during the same period?
  • Which retailers are marking down their newly launched stocks?
  • Which retailers are top of mind and most considered for purchases
  • Understanding which retailers drive higher purchase frequency and claimed spend

Take a look at our case studies, illustrating how our propriety data sets for apparel have been used to analyse the business strategies of Under Armour, Levi’s and Boohoo.

WGSN Financial Services Experts

Chelsea Pichirilo

Business Development Director, WGSN Analytics

With over 7 years’ experience in the industry, Chelsea has a passion for providing actionable insights to help clients make more data-driven decisions. As Business Development Director for WGSN Analytics, she works closely with our Financial Services clients to provide a combination of alternative e-commerce and consumer data, providing insight into a full 360 of a retailer’s health.

Eloise Phillips

Fashion Retail Analyst, WGSN Analytics

A graduate of the London College of Fashion (BA Hons Fashion Management) and with a merchandising background in the luxury footwear sector. Eloise works with both retail and consumer data sets to identify key insights and trends, providing valuable and astute recommendations on areas from consumer behaviour to retailer and market dynamics.

Diana Teodorescu

Data Analyst, WGSN Analytics

Diana is a highly analytical data analyst, with extensive experience in the fashion industry, including merchandising and retail planning. She is responsible for analysing and interpreting both retailer and consumer data in order to give actionable insights to clients. Since joining WGSN Analytics, she has undertaken numerous projects ranging from consumer behaviour to market movements, helping global clients solve challenges in a very competitive market.

Nivindya Sharma

Director of Retail Strategy and Insights WGSN Analytics

Nivindya has over ten years experience in the fashion industry, having started off in womenswear design and then moved into retail analysis, via an MBA. As Director of Retail Strategy and Insights at WGSN Analytics, she contextualises retail data with consumer insight, socio-economic developments and trend information to provide clients with strategic insights into market dynamics, brand strategy and competitive know-how. Her clients span the fashion retail and financial services sectors, and include FTSE 250 apparel retailers and leading global fashion brands.