Financial Services Trends

Future of Money

Purchasing habits are going in the same route as shopping, socialising and gaming: digital.

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WGSN Financial Services Experts

Lorna Hall

Director, Retail

Lorna has been analysing and forecasting business trends in retail for the last 22 years. Prior to joining WGSN in 2009 she was the Executive Editor of UK fashion business magazine Drapers. Her skill is in identifying the big shifts in retail and their impacts on the way brands will need to do business in the future. In 2016 she led the launch of WGSN’s consumer-focused platform WGSN Insight.

Andrea Bell

Director, WGSN Insight

Part trend forecaster, part futurist, Andrea has an in-depth knowledge of the consumer marketplace and mindset. As director of WGSN Insight she consults with global brands to create world-class strategies. Andrea is in demand as an international speaker, most recently talking about the Future Consumer at Cannes Lions International Festival of Creativity, MoMA, and NRF’s Big Show in New York. In 2018 the UK’s PPA named her Business Writer of the Year.

Francesca Muston

Head of Retail & Product Analysis

Francesca Muston heads WGSN's Retail & Product Analysis team, providing comprehensive analysis across all product areas, including insight into exactly how items are hitting shop floors. Focusing on key products, colours and styling directions, the team also reports on VM trends, international trade shows and city guides tailored for professional travel.

Sarah Owen

Senior Editor, Digital Media & Marketing, WGSN

Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries to produce effective content that helps brands truly connect with their audience. Sarah joined WGSN after working across a variety of publications including New York magazine, Vogue, and The New York Times.