Consumer Goods Trends

Today’s consumer is in the driver’s seat. Which is why you always need to be one step ahead. From material breakthroughs to shifting customer expectations, the macro to the micro, WGSN reports from around the globe to make sure your always one step ahead

Patterned Packaging

Packaging takes a patterned approach for an expressive, creative feel that stands out from the crowd.

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Who We Help?

We work across the industry to help our customers understand ever-changing consumer and market trends, from macro attitude shifts and consumer insights, to detailed product and lifestyle updates. Our team of trend experts develops actionable reports on everything you need to know, including:
– Consumer demographic behavior, from baby boomers to Gen Z
– Insight into new ways of living
– Region and demographic specific analysis
– Key directions across product categories and key moments including consumer electronics and back-to-school
– Lifestyle & interiors forecasts two years ahead of season

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Industry Specific Features

Our subscription services include in-depth reporting on the following categories:

– Consumer insights and lifestyle shifts
– Evolving attitudes to sustainability, luxury and experience
– Materials, packaging and design forecasts, two years ahead of season
– Gifting: key items and analysis, by occasion and by season
– Styling, interiors and decor reports that help you position your products

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WGSN Consumer Goods Experts

Sarah Housley

Head of Consumer Tech

Sarah has 10 years’ experience in trend forecasting, spanning product design, lifestyle trends, technology and design futures. She writes the flagship Future Innovations report and is part of the core macro forecast team, who distil reams of global research into future trends each season. She is also one of WGSN’s Sustainability Ambassadors.

Sarah has spoken on design and technology trends worldwide. She has taught trend forecasting workshops and consulted on wide-ranging topics, from CMF innovation to the changing role of technology within the home.

Sarah is a fan of WWE and vegan cooking, a combination that plays havoc with Instagram’s algorithm.

Andrea Bell

Director, Insight

Part trend forecaster, part futurist, Andrea has in-depth knowledge of the consumer marketplace and behavioral shifts that impact society. She leads our future consumer analysis and works with global brands to create world-class strategies.

Andrea is in demand as an international speaker, recently appearing at Cannes Lions International Festival of Creativity, MoMA and NRF’s Big Show in New York. Her consumer expertise has been featured in numerous publications, including Vogue, Business of Fashion, and The Wall Street Journal.

Andrea’s special skills include never losing a game of Scrabble and always befriending the dog at any social gathering.

Lisa White

Creative Director; Director, Lifestyle & Interiors

A future thinker with over 25 years of experience, Lisa is an expert in lifestyle and design and has predicted key long-term trends such as experience design and the home hub. Her industry knowledge, creativity and cutting-edge eye drive WGSN’s future innovation and macro trends, as well as product development forecasts.

In demand as a speaker, Lisa curated the 2019 International Design Biennale in Saint-Étienne, France. She has been quoted in numerous publications, including the WSJ, Le Monde, Corriere Della Sera, and the South China Morning Post.

On weekends, Lisa can be found working culture into horticulture, and vice-versa.

Gemma Riberti

Head of Lifestyle & Interiors

Gemma leads our design and product development directions, overseeing how consumer macro trends impact the interiors industry across categories and market levels. She has 15 years’ experience in trend forecasting and design research, and her knowledge of colour and material applications makes her integral to WGSN’s global colour team.

Gemma consults for brands, retailers and manufacturers around the world, and speaks at industry events to discuss trends in residential and commercial environments. Her experience includes roles at A+A Design Studio in Milan and Studio Contrepoint in Paris.

Gemma likes cycling to green corners to picnic with family and friends