Consumer Goods Trends

Today’s consumer is in the driver’s seat. Which is why you always need to be one step ahead. From material breakthroughs to shifting customer expectations, the macro to the micro, WGSN reports from around the globe to make sure your always one step ahead

Designing Emotion: The Future is Feeling

The future of products and experiences will be not in what they do, but how they make us feel. Here we explore the rise of emotional intelligence, and how designers and brands are responding to it.

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Who We Help?

We work across the industry to help our customers understand ever-changing consumer and market trends, from macro attitude shifts and consumer insights, to detailed product and lifestyle updates. Our team of trend experts develops actionable reports on everything you need to know, including:
– Consumer demographic behavior, from baby boomers to Gen Z
– Insight into new ways of living
– Region and demographic specific analysis
– Key directions across product categories and key moments including consumer electronics and back-to-school
– Lifestyle & interiors forecasts two years ahead of season

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Industry Specific Features

Our subscription services include in-depth reporting on the following categories:

– Consumer insights and lifestyle shifts
– Evolving attitudes to sustainability, luxury and experience
– Materials, packaging and design forecasts, two years ahead of season
– Gifting: key items and analysis, by occasion and by season
– Styling, interiors and decor reports that help you position your products

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From the Blog...

WGSN Consumer Goods Experts

Lisa White

Head of Lifestyle & Interiors & The Vision, WGSN

Lisa directs content on WGSN Lifestyle & Interiors, from conceptual trends to commercial product. She is an international speaker on trends, and has a professional background including Li Edelkoort, editing the iconic trade publications View on Colour, In View and Bloom. She has advised clients ranging from the Bon Marché to LG and Rolex.

Sarah Housley

Senior Editor, Lifestyle & Interiors

Sarah’s area of expertise is futures thinking, technology and materials innovation, including surfaces, walls and floors. She also focuses on spaces and events and the world of food and drink trends. Sarah edits daily the WGSN Lifestyle & Interiors blog with a team of international contributors. She is a 3D Design graduate who has worked with Timorous Beasties, Wentworths, Dezeen and the illustration magazine Wrap.

Andrea Bell

Head of Mindset, Strategic Insights, WGSN

Andrea is a seasoned journalist with an in-depth knowledge of the Americas’ consumer marketplace and mindset. As Director, Insight and Executive Editor, Americas, Andrea drives the department in the Americas from an editorial point of view and acts as content team leader from the New York office.

Allyson Rees

Senior Editor, Retail Lifestyles

Allyson Rees is the Senior Retail Lifestyles Editor at WGSN Lifestyle & Interiors. Previously, she was WGSN Fashion’s US Retail Editor and a freelance journalist, contributing consumer behavior, lifestyle, design and fashion features to publications including WWD, Fashionista, Los Angeles Confidential and The Impression. She has been a speaker at Fashion Rio, Premiere Vision New York and Parsons, The New School for Design, and her opinion on retail and trends has been quoted in The Associated Press, Vogue Brazil, Elle Brazil and Bloomberg News.