Buying & Merchandising Trends

The rules of buying and retail merchandising are changing. It’s not just about products and presentation anymore; technology is changing quickly, fashion seasons are shorter, and customers are savvier than ever. Fortunately, WGSN offers everything you need to stay one step ahead.

Womenswear & Young Women's: Big Ideas S/S 20

The five need-to-know ideas that will impact womenswear in 2020.

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How we help?

With our team of trend experts and data scientists globally, we help our customers make confident, well-informed buying decisions.

– Make faster buying and merchandising decisions with access to a daily feed of e-commerce data on WGSN Instock.
– Understand your market and product position with analysis of competitor brands and retailers.
– Gain insight you can trust with early views into future trends.
– Save time trawling through excessive content with reports that outline the exact key items you need.
– Build your range with confidence and access the data to back it up.
– Track best sellers, re-stocks and mark-downs.
– Support your buying decisions with trade show reporting from around the world and across all categories.
– Make your buying trips more efficient with our city guides and trip planning tools.

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WGSN Buying & Merchandising Customers

WGSN was the first to combine high-end technology with human ingenuity to meet the needs of leading organizations across the industry. Our global team of top industry experts and big data analytics platform support job roles across the business. We help the most creative and innovative businesses deliver the right product at the right time.

Industry Specific Features

Our subscription services and analytic products include in-depth reporting and data on the following:
Buyers’ Briefings: The key messages & looks, fabric & details, colours & prints for the season.
Buyers’ Picks: Discover what trends and collections top buyers from around the world are focusing on for the season.
Brands To Watch: The season’s newest and most exciting brands across product categories including Accessories, Footwear, Intimates, Cut & Sew, Denim, Prints & Graphics, Active and more.
Consumer Attitudes: Insight into consumer groups and their shopping behaviours, segmented by region and demographic.
Future Retail Trends: Forward looking trends that are shaping the market place.
Category Merchandising: In-store design trend analysis and inspiration, across all product categories and regions.
City by City Travel: City travel guides and trip planning tools.
Trade Shows: Coverage, analysis and images from major industry trade shows, across all product categories including: Accessories, Footwear, Apparel, Active, Denim, Materials, Prints & Graphics, Packaging, VM and more.

We also offer custom advisory services to help you understand and apply these trends to your business.

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WGSN Buying & Merchandising Experts

Greer Hughes

Consultant Director, EMEA, Mindset

Greer’s global experience in design, strategy and consumer insights informs her belief that by understanding the signs of change, clients can create the future they want. She leads WGSN’s Mindset team in EMEA, providing bespoke solution-driven consultancy that marries creativity and strategy for industries including beauty, fashion, retail, and food and drink.

Greer utilises time spent in New Zealand, Australia, Hong Kong and the UK to enable clients to apply global trends to their businesses in actionable ways.

A patron of the arts, Greer channels her lack of pottery skills into supporting local ceramicists in London and on her travels.

Amiyra Perkins

Consultant Director, North America, Mindset

Amiyra specialises in creative, design-led solutions. By analysing cultural influences, she helps brands connect the dots between consumer behaviors and product expectations.

Hailing from a background in design, textiles and trend, Amiyra focuses on elevating product design through qualitative insights and opportunities for commercial appeal.

With 10 years experience working with brands such as The Gap, Adobe, Facebook and Pinterest, Amiyra inspires clients to cultivate new forms of creative expression by helping them distill macro influences and translate them into innovative products, campaigns and services.

Amiyra can usually be found painting, wood working, baking, or exploring nature in Southern California.

Sara Gaspar

Head of Data Analysis

Sara's data expertise combined with trends knowledge built over five years at WGSN gives her a powerful blend of maths and creativity.

Sara leads a team of data analysts with an objective to extract value from cross-business data to provide insights on trends, product performance and market dynamics. They help clients make actionable, data-informed decisions across multiple verticals, such as WGSN Fashion, Beauty, and Food & Drink.

A lifelong learner, Sara is furthering her background in economics, statistics, and fashion buying and merchandising with an MSc in applied statistics to continue to bring world-class statistical analysis to WGSN.

Jennifer Edwards

Consultant Director, NA, Mindset

Jennifer provides strategic solutions rooted in the cross section of insights, innovation and behavior. With a mix of quantitative, qualitative and design-thinking expertise, she has devoted her career to understanding what drives consumer behavior.

Prior to joining WGSN, Jennifer consulted Fortune 500 companies, pairing bio-sensory measurements with qualitative interviews to garner an understanding of consumers' reactions to product concepts and marketing. She also designed and led L’Oréal’s research and innovation sprints, driving a culture of creativity and curiosity to bring successful disruptive products to market.

When not consulting, Jennifer goes by her moniker “Jenn the Creative” as a wardrobe stylist.