We define what's next so you can make smarter decisions today. Our global trend forecasters and data scientists obsessively decode the future to provide the authoritative view on tomorrow. Our experts report on consumer attitudes segmented by generation and region; consumer forecasts predicting behaviours 2+ years ahead; and specific areas such as the future of travel, technology, automotive, beauty, food and wellness.
WeChat Trends: Fashion
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From the Blog...
WGSN Trend Predictions and Pantone Colour of the Year 2018: Ultra Violet
December 8, 2017 | Carlene Thomas Bailey
Food and the sharing economy in Barcelona meeting Millennial demands
November 20, 2017 | WGSN Insider
What’s the future of influencer marketing?
November 10, 2017 | WGSN Insider
Will transparency become the norm in fashion?
October 30, 2017 | Ilaria Pasquinelli
initial’s immersive fashion week experience celebrates all things blue
October 26, 2017 | WGSN Insider
WGSN Agency Experts
Head of WGSN Insight
As Head of Insight at WGSN, Lorna Hall is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.
Director of Insight, and Executive Editor, Americas
Andrea is a seasoned journalist with an in-depth knowledge of the Americas’ consumer marketplace and mindset. As Director, Insight and Executive Editor, Americas, Andrea drives the department in the Americas from an editorial point of view and acts as content team leader from the New York office.
Senior Editor, Digital Media & Marketing, WGSN
Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries to produce effective content that helps brands truly connect with their audience. Sarah joined WGSN after working across a variety of publications including New York magazine, Vogue, and The New York Times.
Senior Editor, WGSN Insight
An Australian by birth Petah is a seasoned business journalist who has spent her entire career tracking global retail trends. Prior to joining WGSN she was Editor of online trade publication Menswear Insight. She spent three years at the Just Style group where she was News & Insights Editor following a stint as News Editor at global intelligence business Planet Retail. She has also written for UK trade magazines Retail Week and Drapers.