Agencies Trends

We define what's next so you can make smarter decisions today. Our global trend forecasters and data scientists obsessively decode the future to provide the authoritative view on tomorrow. Our experts report on consumer attitudes segmented by generation and region; consumer forecasts predicting behaviours 2+ years ahead; and specific areas such as the future of travel, technology, automotive, beauty, food and wellness.

Future Consumer 2020

From the 5G force to cryptocurrency hitting critical mass, discover the global drivers and tribes set to reshape the consumer landscape in 2020.

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WGSN Agency Experts

Erica Ng

Senior Editor, WGSN Insight Asia Pacific

Based in Hong Kong, Erica is a business journalist with eight years of experience covering retail, marketing and digital communications. At WGSN, she focuses on strategic analysis of retail and technology innovations across Asia Pacific. As an industry expert, she has spoken at regional events including Asia Fashion Summit, World Retail Congress and Retail Asia Expo. Prior to WGSN, she was editor of Marketing Magazine where she directed content production for Asia’s leading marketing trade journal. Erica is a millennial leading a hyper-connected lifestyle, and she has a Master Degree in Journalism from the University of Hong Kong.

Lorna Hall

Head of WGSN Insight

As Head of Insight at WGSN, Lorna Hall is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.

Andrea Bell

Head of Mindset, Strategic Insights, WGSN

Andrea is a seasoned journalist with an in-depth knowledge of the Americas’ consumer marketplace and mindset. As Director, Insight and Executive Editor, Americas, Andrea drives the department in the Americas from an editorial point of view and acts as content team leader from the New York office.

Sarah Owen

Senior Editor, Digital Media & Marketing, WGSN

Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries to produce effective content that helps brands truly connect with their audience. Sarah joined WGSN after working across a variety of publications including New York magazine, Vogue, and The New York Times.