You might think the future is unpredictable. We don’t.
We believe you can define your future today, by exploring the key global trends that will affect the world tomorrow. But to do this, you have to step outside of your everyday. You have to look for fresh perspectives. You have to think beyond your computer screen.
So we created WGSN Futures, a day-long event filled with inspirational content and networking that will change the way you see the world and your business.
- 2 November 2017
- 200+ decision-makers
- Overall 7 global events
- 2,000+ attendees globally
The Future Consumer
This year’s theme is The Future Consumer. You spend a lot of time thinking about them – what they love (or loathe); where they shop; where they socialise; what they dream. But how do you anticipate what’s ahead?
9:40am - 10:15am
The Future Consumer
We’ve reached a tipping point. By next year, there will be more connected devices than humans. Enter “The Meaning Economy.” In this enlightening keynote, Andrea Bell, Director of WGSN Insight, will explore how we connect with each other and create meaning for ourselves in a world where our lives are mediated by technology. From how we identify ourselves to the causes we choose to support, Andrea will cover how consumers are evolving in their approach to the key themes of the day and what it means for the brands of tomorrow.
Andrea Bell, Director of Consumer Insights & Executive Editor, Americas, WGSN
10:15am - 10:35am
Meet Your Future Consumer
So who is the Future Consumer? We’re profiling Gen Z to find out what they want from brands. Where do they shop? How do they consume ads? Do they even know what a mall is? What apps are they using on their phones? In this informative – and at times funny – session, we’ll uncover these insights and more, by going straight to the source and asking kids themselves.
Jaime Barr, Head of Video Content, WGSN; Andrea Bell, Director of Consumer Insights & Executive Editor, Americas, WGSN
11:15am - 11:50am
In the age of anxiety, we don’t just crave having new experiences, but new emotions. Walking through six emotions – joy, calm, curiosity, belonging, comfort and discomfort – Lisa will show how innovative brands are creating experiences that heighten their consumer’s state of mind.
Lisa White, Head of Lifestyle & Interiors & The Vision, WGSN
11:50am - 12:25pm
Well Being 2.0
First, we wanted brands that raised our social cachet. Then, we looked to brands that profiled our personalities. So what’s next? In this thought-provoking keynote, Alain Sylvain, Founder and CEO of Sylvain Labs, will look at how future consumers will want brands that make us feel good about ourselves because they do good for the world. Through a series of examples, he will explore how brands can connect with their customers on a personal and emotional level to inspire a new sense of well being.
Alain Sylvain, Founder and CEO at Sylvain Labs
1:25pm - 2:05pm
Catching eyes across a crowded room. The touch of his hand. The smell of her perfume. These classic tropes of falling in love for many millennials have now become three simple words: he swiped right. In this panel, we will look at how the concept of love has and will continue to evolve and what it means for brands looking to tap into that one universal desire & right to love and be loved.
Monica Parikh, Founder, School of Love
2:15pm - 2:50pm
With rising expectations and new platforms, how can you, as a brand, cut through the noise and connect with your consumer. Sarah Owen, Senior Editor of Media & Marketing for WGSN will look at the new rules for brands to live by to in the meaning economy and profile some of the most succesful campaigns of the last year, curated from around the world.
Sarah Owen, Senior Editor Digital Media and Marketing, WGSN Insight, WGSN
3:20pm - 3:35pm
The Retail Apocalypse
In the last decade, the retail industry took a turn in an unexpected direction, starting with over 4,000 physical stores shutting down. Triggering the beginning of an era – “the retail apocalypse” – we’re now losing more retail jobs per month than the coal mining industry. It’s time to face facts: we need to change from the inside out. Sidney Morgan-Petro will explore the reasons behind the declining industry and set the stage for turning the tide.
Sidney Morgan-Petro, Senior Retail Editor, WGSN
3:35pm - 4:05pm
In less than three years, and with just 24 products, Glossier has become one of the biggest disruptors of the beauty industry with a hyper-engaged fan base and growth figures estimated at 300% year over year. We’ll sit down with their president and COO, Henry Davis, to discuss the keys to their success, and what advice he has for retailers looking to create true connections with their customers in an omni-channel world.
Henry Davis, Chief Operating Officer and President, Glossier
4:05pm - 4:25pm
The Future of Learning
Richard Kelly, Chief Catalyst Officer, Fung Academy
4:25pm - 4:55pm
Despite the rising popularity of “unmarketing” and as retail stores continue to suffer, certain iconic objects have risen above the fray, rising in popularity and cementing their place in popular culture. We will bring together Heads of Design from iconic objects represented in MoMA’s Items: Is Fashion Modern, to discuss the history behind these objects, and how the same designs continue to maintain – or even grow in – popularity.
Brian Trunzo, Senior Menswear Editor, WGSN
Jonathan Cheung, Head of Global Design, Levi’s® Brand
5:05pm - 5:45pm
The Future of Design
To create “Items: Is Fashion Modern,” Paola Antonelli combed the globe looking for the most iconic objects of the past 100 years. What she found was not just these objects, but inspiration for how they would evolve in the future. In this enlightening panel she will look at the markets, individuals and technologies poised to take these objects into the next 100 years and beyond. The panel will include specific observations on the emerging role of Africa as both a destination for and source of great design.
Paola Antonelli, Design Curator, The Museum of Modern Art
Senior Curator, Department of Architecture and Design, The Museum of Modern Art
Paola Antonelli joined The Museum of Modern Art in 1994 and is a Senior Curator in the Department of Architecture & Design, as well as MoMA’s founding Director of Research & Development. She has curated numerous shows at MoMA, and has lectured and taught worldwide at institutions including the University of California, Los Angeles and the Harvard Graduate School of Design.
Head of Global Design, Levi’s® Brand
Jonathan has been the Head of Levi’s® Design since July 2013. Prior to joining Levi’s®, Jonathan worked with two fashion legends, Franco Moschino and Giorgio Armani, in Milan and created the first jeans line for Iceberg. Jonathan graduated from Kingston School of Fashion and has more than 25 years of experience, designing and building brands, businesses and teams across 6 countries and in 3 languages.
President and COO, Glossier
Henry Davis is President and COO of Glossier, a modern beauty products brand made by editors who ‘get’ what works, and inspired by what girls want in real life. Henry is obsessed with the next generation of digital commerce experience and has spent his career focused on the intersection of e-commerce and digital media. Prior to Glossier, he was a venture capitalist at Index Ventures.
Senior Editor, Digital Media & Marketing, WGSN
Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries to produce effective content that helps brands truly connect with their audience. Sarah joined WGSN after working across a variety of publications including New York magazine, Vogue, and The New York Times.
Founder, School of Love
Monica Parikh is the Founder of School of Love NYC. She is on a one-woman mission to reverse the trend of broken hearts and unhappy marriages. Funny and down-to-earth, she seamlessly blends dating advice, psychology, & spiritual truths, giving men and women the tools to succeed at love. She has been lauded "a powerful voice of her generation."
Head of Lifestyle & Interiors & The Vision, WGSN
Lisa directs content on WGSN Lifestyle & Interiors, from conceptual trends to commercial product. She is an international speaker on trends, and has a professional background including Li Edelkoort, editing the iconic trade publications View on Colour, In View and Bloom. She has advised clients ranging from the Bon Marché to LG and Rolex.
Futures New York
WGSN Futures New York 2016 took place on November 10th. Over 200 creative leaders in design, marketing, retail, and digital innovation met to hear WGSN experts and world-class industry speakers share their insight on what the world will look like in 2030.See the Highlights