You might think the future is unpredictable. We don’t. At WGSN, we believe you can define your future today, by exploring the key global trends that will affect the world tomorrow. But to do this, you have to step outside of your everyday. You have to look for fresh perspectives. You have to think beyond your computer screen. So we created WGSN Futures, a day-long event filled with inspirational content and networking that will change the way you see the world and your business.
This year’s theme is the Future Consumer. You spend a lot of time thinking about them – what they love (or loathe); where they shop; where they socialise; what they dream. But how do you anticipate what’s ahead?
- 14 July 2017
- 200+ decision-makers
- Overall 7 global events
- 2,000+ attendees globally
The Future of Consumer Experience
This year’s theme is the Future of Consumer Experience. You spend a lot of time thinking about them – what they love (or loathe); where they shop; where they socialise; what they dream. But how do you anticipate what’s ahead?
WGSN Futures is a day-long event filled with inspirational content and networking. We bring you together with 200+ senior executives from across the creative and fashion industries to share a vision of the future that will change the way you see the world and your business.
08:00 Check-in and refreshments
09:00 Chairman Session: Welcome from Paul Coxhill, Chief Marketing Officer, WGSN
09:10 “The Future Consumer” by Sarah Owen, Senior Editor, Digital Media & Marketing
What will consumers be thinking, feeling and doing in the future? What are the new priorities for the future consumer and their profiles?
09:50 “Connecting” Keynote by Cheil PengTai
How do you cut through the noise in that market? What do Chinese consumers react to? What motivates their purchasing behaviour? Where do they spend their disposable income?
10:30 Networking & Refreshments
10:50 “Sharing” Keynote
The role the sharing economy will play in the way we live, travel and buy. What are the new areas of growth poised to drive it forward?
11:30 “Enjoying” Keynote
New technologies, concepts and experiences that will capture our imagination and investment. Will consumers of the future see your brand as a time saver or a time waster?
12:10 “Being” Panel
14:00 “Living” Keynote
“Living” Keynote by Lisa White, Head of WGSN Lifestyle & Interiors & The Vision
Why consumers are more willing to spend money on experiences than products?
14:40 “Living” Interview
15:05 Networking & Refreshments
15:25 “Caring” Panel
15:50 “Learning” Keynote
As younger generations enter the workforce, they demand more and more from their employers. To attract and retain the best talent, workplaces should become communities, sources of constant inspiration, and meccas of learning. How are workplaces tapping into this trend? Or rather, if it’s a trend at all?
16:30 “The Brands of Tomorrow” Keynote by Lorna Hall, Head of Insight WGSN
Drawing on the themes of the day – connecting, sharing, being, learning, living, and enjoying – Lorna Hall will provide insight on how to develop a “future proof” brand that will capture the attention of tomorrow’s consumer.
17:10 Chairman’s closing comments – Paul Coxhill, Chief Marketing Officer, WGSN
17:20 – 19:00 Drinks and canapé networking session
Head of WGSN Insight
Lorna is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing, and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.
Senior Editor, Digital Media & Marketing
Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries to produce effective content that helps brands truly connect with their audience. Sarah joined WGSN after working across a variety of publications including New York magazine, Vogue, and The New York Times.
Head of Lifestyle & Interiors & The Vision WGSN
Lisa directs content on WGSN Lifestyle & Interiors, from conceptual trends to commercial product. She is an international speaker on trends, and has a professional background including Li Edelkoort, editing the iconic trade publications View on Colour, In View and Bloom. She has advised clients ranging from the Bon Marché to LG and Rolex.