Why Attend?

You might think the future is unpredictable. We don’t. At WGSN, we believe you can define your future today, by exploring the key global trends that will affect the world tomorrow. But to do this, you have to step outside of your everyday. You have to look for fresh perspectives. You have to think beyond your computer screen. So we created WGSN Futures, a day-long event filled with inspirational content and networking that will change the way you see the world and your business.

This year’s theme is the Future Consumer. You spend a lot of time thinking about them – what they love (or loathe); where they shop; where they socialise; what they dream. But how do you anticipate what’s ahead?

  • 14 July 2017
  • Sky100
  • 200+ decision-makers
  • Overall 7 global events
  • 2,000+ attendees globally

Venue Details

Sky100

Elements
International Commerce Centre (ICC)
1 Austin Rd W
Yau Ma Tei
Hong Kong

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The Future of Consumer Experience

This year’s theme is the Future of Consumer Experience. You spend a lot of time thinking about them – what they love (or loathe); where they shop; where they socialise; what they dream. But how do you anticipate what’s ahead?

Agenda Summary

WGSN Futures is a day-long event filled with inspirational content and networking. We bring you together with 200+ senior executives from across the creative and fashion industries to share a vision of the future that will change the way you see the world and your business.

 

08:00 Check-in and refreshments

09:00 Chairman Session: Welcome from Paul Coxhill, Chief Marketing Officer, WGSN

09:10 “The Future Consumer” by Sarah Owen, Senior Editor, Digital Media & Marketing
What will consumers be thinking, feeling and doing in the future? What are the new priorities for the future consumer and their profiles?

09:50 “Connecting” Keynote by Cheil PengTai
How do you cut through the noise in that market? What do Chinese consumers react to? What motivates their purchasing behaviour? Where do they spend their disposable income?

10:30 Networking & Refreshments

10:50 “Sharing” Keynote
The role the sharing economy will play in the way we live, travel and buy. What are the new areas of growth poised to drive it forward?

11:30 “Enjoying” Keynote
New technologies, concepts and experiences that will capture our imagination and investment. Will consumers of the future see your brand as a time saver or a time waster?

12:10 “Being” Panel

12:40 Lunch

14:00 “Living” Keynote
“Living” Keynote by Lisa White, Head of WGSN Lifestyle & Interiors & The Vision
Why consumers are more willing to spend money on experiences than products?

14:40 “Living” Interview

15:05 Networking & Refreshments

15:25 “Caring” Panel

15:50 “Learning” Keynote
As younger generations enter the workforce, they demand more and more from their employers. To attract and retain the best talent, workplaces should become communities, sources of constant inspiration, and meccas of learning. How are workplaces tapping into this trend? Or rather, if it’s a trend at all?

16:30 “The Brands of Tomorrow” Keynote by Lorna Hall, Head of Insight WGSN
Drawing on the themes of the day – connecting, sharing, being, learning, living, and enjoying – Lorna Hall will provide insight on how to develop a “future proof” brand that will capture the attention of tomorrow’s consumer.

17:10 Chairman’s closing comments – Paul Coxhill, Chief Marketing Officer, WGSN

17:20 – 19:00 Drinks and canapé networking session

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Check out our other events in New York, London, São Paulo, Cape Town, Dubai, and Melbourne.

For more information or enquiries regarding WGSN Futures Partnerships and Speakers please contact:

Ilaria Pasquinelli
Global Brand & Propositions Director
T: +44 207 715 6199
E: ilaria.pasquinelli@wgsn.com

Or for General Enquiries please contact: futures@wgsn.com