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Strategist, Prints & Graphics

Job function
Job type
Perm Full Time
Competitive market rate salary
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The role


We're looking for an individual to join our Prints and Graphics Apparel Content team with a specialism in Kidswear.


You can be based either in London, Cape Town, Sao Paulo or Hong Kong.


Please note, all applications must be written in English.



Working at WGSN


Together, we create tomorrow


A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.


WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.


The role is predominantly for a print and graphic kids wear specialist, however from time to time you will be required to create content for women’s, men’s, swim, active and intimates. You’ll be primarily producing trend reports, however, you’ll be required to edit artworks and occasionally design too.


With proven industry experience, you will have a deep understanding of the prints and graphics market and sustainable applications, with a few years of experience working in either a brand, a supplier, a retailer or a design studio.


Primarily you will be producing your own content, however, the role also entails collaboration with our team of international experts to support their content output.


We’re looking for a candidate who will be proactive in presenting new ideas and delivering innovation, with the ability to pinpoint trends from preparatory data and analytics that will have a commercial impact across all levels of the fashion market.


This role sits at a level that is equivalent to an in-brand prints and graphics designer.



The team


You will be part of a dynamic and high performing content team who have one goal in common - to be the proudest WGSN brand ambassadors. You will also work with the global content team, made up of seasoned industry experts.



Key accountabilities 


●  Researching and creating solution-driven content, showing a clear understanding of client needs across all product categories. To deliver this content in either written, visual or video


●  Working with international freelancers to commission content and edit print and graphic designs using Adobe Photoshop and Illustrator

●  Forecasting and tracking with quantitative and qualitative data within all markets and demographics

●  Delivering traffic growth by consistently evaluating internal data and client feedback to improve P&G content standards and relevance

●  Contribute to WGSN trend days when required, putting forward new ideas and suggestions for content creation, report processes and formats. Collaborate beyond the direct department to build knowledge within the wider Fashion Content team

●  Travel nationally and internationally to cover industry trade shows, conferences and other events when required

●  Present to and speak with clients to understand their needs. Work with the commercial teams to support client relationships

●  Provide quotes for press and broadcast media as required



Skills, experience & qualifications required


●  Proven career experience within the print and graphic kids wear market with a background in trend forecasting, design or buying, demonstrating a deep understanding of the apparel industry across design, buying, textile innovation, sustainability and lifestyle drivers

●  Proven experience in research, data analysis, writing and editing content

●  A good understanding of new print and graphic applications and techniques, as well as sustainable alternatives

●  A proven ability to sketch and design, with expert Adobe Illustrator and Photoshop skills

●  Ability to decipher how macro and micro and social media trends are impacting print and graphic outputs within the apparel industry

●  The ability to manage your own time effectively to meet exacting content deadlines

●  Willing to invest time to build strong working relationships with the wider content team as well as sales, client services and marketing. The ability to work remotely while supporting colleagues from other offices

●  Good written English

●  Technical skills: Adobe Creative Suite, Microsoft Office, Google Workspace



What we offer


Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs. For the UK this includes:


● 25 days of holiday per year - with an option to buy/ sell up to 5 days

● Pension, Life Assurance and Income Protection

● Flexible benefits platform with options including Private Medical, Dental Insurance & Critical


● Employee assistance programme, season ticket loans and cycle to work scheme

● Volunteering opportunities and charitable giving options

● Great learning and development opportunities


For Cape Town, Sao Paulo and Hong Kong, we will share more information with you at the interview stage.  



More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.


Our values

We Are Everywhere
The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.


Our culture

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.


Inclusive workforce

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.