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Interiors Content Strategist

Job function
Job type
Perm Full Time
Job location
Competitive market rate salary
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The role


We are looking to hire a Content Strategist to join our Interiors team.


The role is an integral part of the WGSN's content function and will be based in South-East Asia, either in Singapore or Hong Kong, working with our global team and reporting to the Interiors Senior Strategist.



Working at WGSN

Together, we create tomorrow 


A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. 


WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.   



Role overview 


The Interiors Analyst or Strategist has a thirst for knowledge and a passion for all facets of the interiors market, from research and development to materials and industrial design. You'll demonstrate a good understanding of trend research, market analysis, new product development and the role that data and analytics play in commercial success.


You'll primarily focus on content support and creation, consistently delivering to a high standard on a variety of topics. You'll also be required to be an active part of the Interiors team, researching and sharing new ideas to support the evolution and creation of forecast pieces across the team.



The team


Our vision is for WGSN  to welcome all people of all identities - as our customers and team members.  We believe that welcoming a range of diverse backgrounds and perspectives is both the right thing to do as well as helping us to create a more inclusive - and a better - business, for our clients and the people who work with and for us.


You will join a dynamic, high performing team made up of very talented people who have one goal in common - to be the proudest WGSN brand ambassadors.  



Key accountabilities

  • Research and create solution-driven content as directed by Senior Strategist. Deliver this content in either written, visual or video format

  • Forecasting and tracking with quantitative and qualitative data within all markets and demographics

  • Daily image research, uploading, crediting

  • Support the team in adding content to our Feed 

  • Active participation in the content for WGSN trend days

  • Support team on research for freelance commissions

  • Collaborate with other departments and areas of the business on content

  • Attend and report on national and regional trade shows and conferences as required (when safe to do so)

  • Support the team in addressing client service requests



This list is not exhaustive and there may be other activities you are required to deliver.



Skills, experience & qualifications required

  • Demonstrates experience within interiors, design, buying, data analysis or content creation, and demonstrates an understanding of area of expertise

  • A good understanding of a variety of complementary industries including consumer insight, fashion and lifestyle product areas, and an interest in trend forecasting

  • Demonstrates experience of research, analysis and writing content

  • Knowledge of the role that data and analytics play in commercial success

  • Good written English

  • Good self-guidance, organisation, communication and collaboration skills with the ability to work within an international team to ensure content or outputs are of a consistently high standard and submitted on time

  • Technical skills: Microsoft Office, Google Workspace, Adobe Creative Suite, analysis of various social media platforms



More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.


Our values

We Are Everywhere
The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.


Our culture

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.


Inclusive workforce

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.