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Business Development Representative, NAM (Coloro)

Job function
Sales & Client Services
Job type
Perm Full Time
Job location
New York
Competitive market rate salary
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The role

We are looking to hire a Business Development Representative to join our Coloro Sales team in New York or LA.

Salary range - $40,000 - $52,000


About Coloro

Who are we?

We help businesses find their way and set up the future of color. Coloro is the global authority on the future of color. The Coloro team is made up of experts with vast experience in the color, textile, fashion and creative industry. Having deep knowledge and understanding of the challenges that working with color brings, they are driven by the vision of aligning the industry with the future of color. Customers also love the connection Coloro has with WGSN, a brand they know and trust. 


Role overview

You will be a dynamic, motivated and strategic Business Development Representative who will be focused on building our sales pipeline within the North American market.

You will not be phased by prospecting new clients and cold calling using your expertise to help clients understand the value Coloro brings to their business. Prospecting new clients is key at this stage of the process and you can achieve this by ensuring thorough research is completed in advance. If you're passionate about the industries our clients operate in, providing a world-class customer experience, and thrive in a fast-paced environment, then we want to hear from you.

More information about the role

Color is a critical part of all design businesses; you must understand the importance of color and the potential value it brings to a brand. It's complex to switch from one color provider to another. However, we have a great fan base and we are building a reputation for being the best in the industry. Once they start transitioning, Coloro clients generally love the quality of our products and our high level of service. Coloro targets key fashion brands in: active, outdoor, swimwear, lingerie, footwear, mens, womens and kids categories - but also has applications across all materials and all industries. From metal water bottles to beauty, interiors, auto and consumer electronics - you will work across industries, focusing on becoming the right partner at the right time. If this role is of interest, we would love to hear from you.


The team

We have a “small but mighty” team (UK & US based). We support each other, work towards common goals and celebrate successes together. We are at a stage of growth where we are ready to have more people join our team.


Key accountabilities

  • Effectively managing an inbound lead queue; following up on marketing-driven leads

  • Researching and identifying potential clients for Coloro; developing and executing strategies for outbound prospecting via email, cold calling, LinkedIn Sales Navigator and any other means relevant

  • Speaking with provided and self-sourced prospects to discuss potential needs and how Coloro would be beneficial to them

  • Utilizing good discovery tactics and questions in a consultative style

  • Qualify inbound leads for the sales team so they can identify how Coloro can address the pain points in the customer’s business

  • Ensuring that once meetings are booked, relevant research and information is translated to the

  • Business Development Manager so that they are set up for success in their meetings

  • Meet weekly and monthly qualified call, meeting and opportunity goals to ensure company revenue objectives are met

  • Learn and maintain extensive knowledge of market/industry trends, developments, Coloro customers, competitors, and products; building expertise towards being able to tell the Coloro story while pitching Coloro value

  • Working closely with the Marketing team on lead generation and new business activities, including but not limited to events, email campaigns, social media


This list is not exhaustive and there may be other activities you are required to deliver.


Skills, experience & qualifications required

  • You must love “Color” and the impact it brings to our daily lives.

  • Prior experience in a sales role of a similar capacity

  • Motivated self-driven, confident, and professional in approach with a positive ‘can-do’ attitude

  • A flair for strong relationship building on the telephone at all levels

  • Strong interpersonal, organizational and time management skills

  • Previous B2B sales experience (preferably telephone sales) is desirable

  • Use of sales enablement tools such as Salesloft and Zoominfo to build cadences and generate meetings

  • Knowledge of our core industries such as Fashion, Beauty, Consumer Tech & CPG is a bonus

  • Excellent communication skills (both written and verbal) 


What we offer

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including: 

  • Paid Time Off – 15 days of vacation per year with an additional day for each year of service up to 20 days.  WGSN also observes the 12 Federal holidays.  We also offer 6 weeks of paid Parental Leave. 

  • 401(k) Retirement Savings Plan – allows employees to save and invest for their own retirement on a tax deferred basis. WGSN matches 50% of the first 6% contributed by employees.   

  • Medical, Dental and Vision plans with Aetna 

  • Life Insurance, AD&D, Short and Long-Term Disability - all eligible employees receive coverage at no cost.

  • Mental Health – WGSN provides many ways for employees to access mental health care including an Employee Assistance Program and inpatient, outpatient and virtual care if enrolled in an Aetna medical plan.



More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.


Our values

We Are Everywhere
The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.


Our culture

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.


Inclusive workforce

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.