WGSN launches WGSN Insight, a consumer and market intelligence product
October 3, 2016
Head of WGSN Insight Lorna Hall welcomes Duncan Baizley, previously Managing Editor of WIRED UK, as Senior Commissioning Editor on the Insight team
NEW YORK, Oct. 3, 2016 — Today, WGSN, the global trend authority, released WGSN Insight, a dedicated resource for trends across consumer insights, retail strategy, marketing and innovation. With the launch, WGSN has invested in a global editorial team who will focus exclusively on building content and expertise for the product.
Feedback from customers drove the decision to launch WGSN Insight.
“Clients from across industries tell us they struggle to keep up with the consumer,” says Kevin Silk, Managing Director, WGSN. “With our legacy in fashion and lifestyle trends, global network of experts and proven methodology for forecasting, we are perfectly placed to help them navigate this challenge,” he adds.
The content strategy was specifically designed to help customers bridge the gap between reacting to today’s market and staying focused on future innovation. Reports will be published on everything from generational attitudes, consumer insights, retail strategy and marketing, to innovation, culture, technology, social media and regional specific analysis. The content will include bite-sized updates and thought starters, alongside in-depth white papers, videos and podcasts.
The new dedicated WGSN Insight team will be overseen by Lorna Hall, alongside Andrea Bell, who will direct Consumer Insights. Duncan Baizley, previously Managing Editor of WIRED UK, will also be joining as Senior Commissioning Editor and work alongside editors based in New York, London and Hong Kong.
“Our experts are on the ground around the world researching, interviewing and investigating to bring these reports to our clients,” says Carla Buzasi, Chief Content Officer. “Whether you work in innovation, hospitality, beauty, advertising or design, WGSN Insight will make you more informed about the world tomorrow.”
For more information, contact:
Senior Marketing Manager, Content & Product
WGSN (www.wgsn.com) is the world’s leading trend authority for creative thinkers in over 94 countries. Our services cover consumer insights, fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert consulting. We help drive our customers to greater success. Together, we Create Tomorrow.
WGSN is part of WGSN Limited, comprising of market-leading products including WGSN Instock, WGSN Lifestyle & Interiors, WGSN Styletrial and WGSN Mindset our bespoke consultancy services. WGSN is owned by Ascential plc, a leading international media company that informs and connects business professionals in 150 countries through market-leading Exhibitions and Festivals, and Information Services. www.ascential.com