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WGSN launches Lifestyle & Interiors content service

April 7, 2015

WGSN “HomeBuildLife” rebrands and launches new content platform “WGSN Lifestyle & Interiors”

LONDON – 07 March 2015 – WGSN, global foresight business specialising in consumer, fashion and design trends, has launched WGSN Lifestyle & Interiors – the only global trend forecasting service and product development tool specifically for the lifestyle and interiors industries.

WGSN Lifestyle & Interiors will replace HomeBuildLife, which has been used by leading designers and retailers for five years. The new service, will deliver specialist trend intelligence across the design and retail sectors. Split into 13 interiors and 10 lifestyle categories, the content includes industrial design, kids’ lifestyle, seasonal gifting, food and drink, consumer electronics and hospitality.

The service also features new sections on “experience design” and “wellness” – two trends identified by WGSN’s senior creative team as key influencers on future consumer mindshare.

WGSN Lifestyle & Interiors content includes

– contributions from international thought-leaders
– extensive seasonal key item directions
– colour forecasts;
– market reports;
– the very latest in material research;
– coverage and analysis from fairs, markets, festivals and exhibitions;
– international industry, retail, and consumer research news updated daily; and
– key information linking consumer product and lifestyle factors

Lisa White, Head of WGSN Lifestyle & Interiors said: “Consumers demand increasingly more from the products and environments which make up their everyday lives. This makes it more difficult for retailers and designers to keep up and make smarter and faster decisions.

“WGSN experts know what’s round the corner through data, analysis and research. The team evaluate consumer signals to identify the trends that will shape the lifestyles and interiors markets. Our latest insight shows that even the more traditional interiors and home sectors are in need of lifestyle information that puts their products into perspective.

“With the new WGSN Lifestyle & Interiors, we’re now better placed than ever to offer our clients the most compelling content.”

WGSN Lifestyle & Interiors is a subscription service only. For insights into the future of the lifestyle and interiors industries contact WGSN for a demonstration.

About WGSN

WGSN is a global foresight business. Our experts provide deep insight and analysis of consumer, fashion and design trends. We inspire our clients to plan and trade their range with unparalleled confidence and accuracy. Together, we Create Tomorrow. www.wgsn.com

WGSN is the World’s Global Style Network, comprising of market-leading products including WGSN, WGSN Lifestyle & Interiors, WGSN INstock, WGSN StyleTrial, and WGSN Mindset bespoke consultancy services.

For more information, please visit www.wgsn.com or www.wgsn.com/en/lifestyle-interiors/

WGSN EMEA Head Office: AirW1, 2nd Floor, 20 Air Street, London, W1B 5AN

WGSN

Rajmeena Aujla, WGSN Press Office, London

rajmeena.aujla@ogilvy.com

Direct: +44 (0) 207 309 1134

Kevin Smith, Marketing, London

kevin.smith@wgsn.com

Direct: +44 (0)207 715 6562