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WGSN Futures Awards Announces Ceremony Dates, Shortlist and Judging Panel

March 31, 2016

International nominees include Net-à-Porter, Farfetch, Hill & Friends, Topshop, Thinx, Molly Goddard

International judging panel includes Sarah Doukas, Storm Models; Eric Jennings, Saks Fifth Avenue; Tamara Hill-Norton, Sweaty Betty; Peter Ruis, Jigsaw; Lilah Parsons, Capital One; Stefanie Jones, Fashion One

THURSDAY 31ST MARCH 2016, LONDON – Today WGSN, the leading global trend authority, announces its WGSN Futures Awards, revealing an international shortlist including Molly Goddard, Hill & Friends, Net-à-Porter, Farfetch, Thinx and an eminent judging panel incorporating Sarah Doukas, founder of Storm Models.

The WGSN Futures Awards recognise the businesses who have done the most to push the boundaries of the international fashion market, and span 14 categories covering core segments of the industry: design, retail, marketing and digital. Taking place on 26 May in a cool central London location, the intimate event will welcome the nominees, the judging panel, sponsors, and press and industry luminaries to a star-studded champagne reception, ceremony and after party.

Formerly the WGSN Global Fashion Awards, the awards’ new name reflects its forward-thinking vision and commitment to discovering and recognising the key players that will influence the future of fashion.

The shortlisted candidates represent the most exciting talent – both present and emerging – in the fashion industry today. Up-and-coming designers such as London Fashion Week favourites Molly Goddard and Craig Green are shortlisted for the Breakthrough Womenswear and Menswear Designer awards respectively, while JW Anderson’s fashion week partnership with dating app Grindr, and high street giant Topshop’s fashion week offering with Pinterest are shortlisted in the Best Digital Innovation category.

The future foresight in which WGSN specialises, and the white heat of innovation are honoured in WGSN’s categories for Sustainable and Innovative Design, where fashion editors’ favourites, the cult ethical US womenswear brand Reformation, and feminine hygiene and fashion brand Thinx, whose responsive design has garnered the brand column inches all over the world, have been nominated.

WGSN are proud to be supporting emerging talent once again with global packaging trends leader Avery Dennison, who will provide a year’s mentorship and business support to the winner of the Avery Dennison Emerging Brand category.

“We are extremely excited to continue our partnership with WGSN for a third year. The Emerging Brand award was developed to support and nurture brands breaking into the fashion industry and we are looking forward to working with this year’s winner to take the brand to the next level,” said Hannah White, Avery Dennison , Global Senior Manager, Marketing Communications.

The shortlisted contestants are up against a stellar cast of international names with designers and brands from Australia, Brazil, Canada, China, Denmark, Ireland, Italy, Paraguay, Turkey, South Africa, South Korea, Spain, UK, USA and beyond.

Previous years have seen winners including Colin McDowell, Sophia Webster, Marques’Almeida, Christopher Bailey, Nicholas Kirkwood, Net-à-Porter, Erdem, Karl Lagerfeld, Topshop and Acne.

WGSN has assembled a panel of key international industry figures to cast their expert eyes over the shortlist, bringing together social media influencers with retail heavyweights, model agents with designers, to represent the multiple dimensions of today’s fashion landscape. Prominent names on the 22-strong judging panel include Sarah Doukas (Storm Models), Eric Jennings (Saks Fifth Avenue), Tamara Hill-Norton (Sweaty Betty); Peter Ruis (Jigsaw), and Lilah Parsons (Capital One).

The WGSN Futures Awards come at the end of the WGSN Futures Summit: Vision 2030, a two-day creative conference that brings together 400 of the world’s leading creatives to debate and define the key trends that will shape the industry over the next 15 years, with an itinerary packed with keynote speakers, panel discussions and opportunities to collaborate and share ideas.




Avery Dennison Emerging Brand

Ilse Jara

Verena Schepperheyn

Holland Street

Mimi Wade

Best Digital Innovation

Scotch & Soda X Airbnb

& Other Stories

The Real Real

JW Anderson X Grindr

Topshop – LFW in Colour, powered by Pinterest

Best E-store



Mr. Porter

Stitch Fix

Best Marketing Initiative

Lane Bryant #ImNoAngel

Diesel – Tinder and Grindr campaign

Dove – Love Your Curls Emojis

Kate Spade New York #MissAdventure

Best Multichannel Business



River Island

John Lewis

Best New Retail Concept

The Dandy Lab (London, UK)

The Store – Alex Eagle X Soho House Berlin (Berlin, Germany)

Cuffs (Hong Kong, China)

COS X Snarkitecture pop-up (Los Angeles, USA)

Best Start-up

Needle and Thread

Allerton Swimwear

Lily Kamper

Shore Projects

Hill and Friends

Best Store

RYU Apparel (Vancouver, Canada)

Topshop (London, UK)

Primark (Madrid, Spain)

Gentle Monster (Busan, South Korea)

Innovative Design

Sweaty Betty

The Unseen

Rebecca Minkoff


Sustainable Design

Timberland – From the Road to the Closet



People Tree

Breakthrough Footwear and Accessories Designer

Manu Atelier

Richard Braqo

Bionda Castana


Breakthrough Menswear Designer

Baartmans and Siegel

Craig Green

Abasi Rosborough

Astrid Andersen

Breakthrough Womenswear Designer

Serafina Sama at Isa Arfen

Danielle Romeril

Cecilie Jorgensen at Cecilie Copenhagen

Molly Goddard


The 2016 shortlist will be judged by a panel of experts prior to the awards ceremony, including:

Amy Molyneux and Percy Parker, Designers, PPQ

Barbara Kennington, Chairman of Texprint, Founding Creative Director of WGSN

Courtney Blackman, Managing Director, Forward PR

Eric Jennings, Vice President & Fashion Director at Saks Fifth Avenue

Hannah Bernard née White, Global Senior Marketing/Comms Manager, Avery Dennison

Joel Dash, Brand Consultant

Katie Greenyer, Creative Director, Pentland Brands

Kristina Szasz, Creative Director, Denim at Karl Lagerfeld

Lilah Parsons, DJ/Presenter, Capital One

Liz Matthews, Managing Director, Liz Matthews PR

Mimma Viglezio, Editor and creative consultant, Lula Magazine

Nicki Bidder, Managing Director, Starworks Group

Peter Ruis, CEO, Jigsaw

Rana Sidahmed, Global Creative Director, Avery Dennison

Rebekah Roy, Stylist/Creative Director, Candid and Disorder Magazines

Sarah Angold, Designer

Sarah Doukas, Founder of Storm Models

Sarah Penny, Editor, Fashion & Beauty Monitor

Stefanie Jones, TV Presenter, Fashion One

Stephen Einhorn, Jewellery Designer

Tamara Hill-Norton, Founder, Sweaty Betty

Tessa Hartmann, Managing Director, Hartmann Media

The WGSN Futures Awards 2016 is proud to be sponsored by:

Avery Dennison


For further press information please contact:

Fay Campbell


Bella Gladman


About WGSN

WGSN is the world leading trend authority, serving the fashion and creative industries. We enable our members to make better decisions about the products they design, produce and sell by enhancing their creativity and reducing their risk. Our products and services touch every stage of the supply chain from sourcing to design and marketing to retail while our insight, intelligence and data covers long- and near-term trends through to up-to-the-minute retail analytics.

WGSN has strategic trend hubs in New York, London and Hong Kong and 14 offices globally where our network of experts and specialists are based. These include forecasters, designers, editors, consultants, account managers, marketers, product developers and more. Our full product portfolio includes online trend services WGSN Fashion and WGSN Lifestyle & Interiors, retail analytics site WGSN INstock, crowd-sourcing design validation service WGSN Styletrial, and our specialist consulting offer WGSN Mindset. Our team has been serving the industry for 17 years and our member base includes global brands and independent designers alike, as well as 95% of the Fortune 500 companies. To learn more visit: www.wgsn.com