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Key Colours Spring/Summer 2022

May 4, 2020

These forecasted tones celebrate nature, vitality and digital connection.

WGSN, the global authority on trend forecasting, and Coloro, the universal colour system, today announced that Orchid Flower will take the lead among the five key colours predicted to gain worldwide popularity in Spring/Summer 2022.

Joanne Thomas, Head of Content for Coloro notes “Orchid Flower has an intense, hyper-real and energising quality that will stand out in both real-life and digital settings. It is also versatile enough to work across seasons and continents. In a challenging time, this saturated magenta tone will be a great way to create a sense of positivity and escapism.”

Jenny Clark, Head of Colour at WGSN added, “This season’s colours are driven by a desire to be uplifted and energised while staying grounded and balanced. Consumers will reconnect with tones that spark joy, whether from a nostalgic or a sensorial experience. These colours will either ground or entice us with their delicious and textural charm.”

Vibrant pinks are making an impact across activewear and occasionwear, especially for women, and this will continue with Orchid Flower, which will resonate across fashion, swimwear, interiors and beauty. With its purple undertone, it will appeal men and women and be driven initially by the youth market.

The partnership that brings these predictions unites WGSN’s trend forecasting expertise with Coloro’s revolutionary system of 3,500 tones. It brings accurate and reliable colour forecasting, with added intelligence from Coloro’s technical team on how to achieve the tones on different substrates.

“Working alongside WGSN gives us access to unparalleled trend expertise and creates a unique opportunity to collaborate directly with their forecasting team to identify the season’s colours that are critical for business to be aware of in advance,” Joanne Thomas added.

In the colour forecast, WGSN and Coloro have balanced the desire for newness with the need for familiarity, with green, blue and yellow tones that feel reassuring and consistent, and juicy pink and orange tones that bring excitement and optimism to the season.

With prolonged periods of isolation, nature and its vitality will have a clear appeal, but technology will also be celebrated as connections through digital tools become a more necessary and valued part of everyday life. The new season’s key colours reflect this duality, ranging from authentically organic hues to artificially enhanced tones.

The key colour palette for S/S 22, with the relevant Coloro code are as follows:

Orchid Flower

Coloro: 150-38-31

See remarks above.

Olive Oil

Coloro: 044-52-13

Green is a consistently important color, thanks to its association with nature, and for S/S 22 we will see it shift to the nourishing plant-based hue of Olive Oil, which feels restful and balanced. This is a rich trans-seasonal tone with a timeless, comforting quality, and much like its namesake, it makes a great base to combine with other colours.

Olive Oil will have broad appeal across outdoor active apparel, workwear denim, soft lingerie sets, footwear, accessories and interiors. For menswear and womenswear, it will have particular relevance for practical, functional styles, which are gaining momentum.

Butter

Coloro: 040-86-20

Yellow has grown in popularity over the past three years, encompassing both saturated brights and pale tints. For S/S 22, a desire for wholesome and nourishing experiences will drive yellow toward the softer tone of Butter, which has a creamy, almost edible quality. This is a comforting and adaptable colour that will pair well with power pastels and accent brights.

Warm buttery shades are already up-trending in luxury womenswear, and for S/S 22 we will see this expand into menswear, lingerie and interiors – especially for luxurious and elevated styles. Butter also has a genderless appeal, making it perfect for kidswear, loungewear and casualwear.

Mango Sorbet

Coloro: 030-67-34

Optimistic colours such as Mango Sorbet will have a much clearer appeal in S/S 22. This invigorating, tropical hue fuses the popularity of orange with the brightness of yellow, and can be used to add a much-needed dose of energy to seasonal palettes, enhancing feelings of wellbeing and health.

Mango Sorbet will be perfect for swimwear, activewear and outdoor apparel, and will work as a surprising off-kilter bright for womenswear – especially for contemporary silhouettes. With its juicy quality, it can also be used to give a lift to homewares and interiors.

Atlantic Blue

Coloro: 115-35-20

The dependable, versatile and trustworthy appeal of blue makes it a perennially popular color. For S/S 22, we have chosen the grounded, reassuring and transseasonal tone of Atlantic Blue, which echoes the hues of organic indigo dyes and the ocean, making it perfect for sustainable and heritage designs.

Deep blues such as this are already being championed by slow-fashion brands, and will be ideal for menswear. Atlantic Blue will also work as a classic core for womenswear, activewear and interiors, and as a directional tone for beauty colour cosmetics.

For further information and images, please contact:

Nina Giglio, WGSN (nina.giglio@wgsn.com / +44 (0) 20 7467 8125)

James Volpe, WGSN (james.volpe@wgsn.com / +1 201 739 6177)

Ashleigh Ralfe, Coloro (ashleigh.ralfe@coloro.com / +44 (0) 20 7715 6054)

About WGSN – the global authority on trend forecasting

WGSN is the global authority on consumer and design trends, helping brands around the world create the right products at the right time for tomorrow’s consumer.

WGSN’s trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, fashion, beauty, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.

WGSN is an Ascential company. Visit wgsn.com

About Coloro

Coloro is a truly universal, intelligent and logical colour system that allows fast and  accurate communication throughout the colour process and supply chain. A sister brand of WGSN, Coloro helps reduce waste and time in colour decision-making and manufacturing by bringing creativity and science together. Coloro was created through collaboration with leading global textile and fashion companies. Coloro’s extensive library of 3,500 contemporary colours can be accessed through colour books, and by purchasing swatches online. A free digital colour tool, the Workspace, is also available on coloro.com.

About Ascential

Ascential (LSE:ASCL.L) is a specialist information, data and analytics company that helps the world’s most ambitious businesses win in the digital economy. Our information, insights, connections, data and digital tools solve customer problems in three disciplines:

  • Product Design via global trend forecasting service WGSN
  • Marketing via global benchmark for creative excellence and effectiveness Cannes Lions and WARC and strategic advisory firm MediaLink
  • Sales via ecommerce-driven data, insights and advisory service Edge by Ascential, leading managed services provider for Amazon Flywheel Digital, the world’s premier payments and FinTech congress Money20/20, global retail industry summit World Retail Congress and retail news outlet Retail Week

Ascential also powers political, construction and environmental intelligence brands DeHavilland, Glenigan and Groundsure.