May 17, 2017 | By WGSN Insider
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The new Zara flagship in Central, Hong Kong opened under much anticipation as the Inditex brand reportedly paid double the rent for a six-story space previously occupied by H&M.
The retail space, located at street levels in Hong Kong’s prime retail location Queen’s Road Central, spans 55,000 sq ft and has been home to H&M’s biggest flagship in the city since the brand first entered the market in 2007.
Zara’s new flagship is its biggest in Hong Kong, and is also the first store to meet the Inditex group’s latest sustainability commitment where it reduces energy consumption by 30% and water consumption by 70% compared to its regular stores.
The shop’s design resembles Zara’s flagships around the world, with a neutral colour palette and uncluttered displays in large white spaces. It carries Zara’s complete collections including women’s, men’s and kids, and is the brand’s 12th store in Hong Kong.
H&M will move its Asia flagship to Causeway Bay, Hong Kong by mid-2015 in a 46,000 sq ft space spanning four floors.
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