The high-street retailer quietly drops a new shopping category that only offers unisex clothing. WGSN reports.
The conversation around gender fluidity has never been as hot as it is now.
From the Pantone colours of the year 2016, to the recent genderless AG jeans campaign to what we are currently seeing on the AW16 catwalk, it’s clear that the traditional gender boundaries are breaking when it comes to fashion retail.
It’s interesting timing then for high-street retailer Zara to launch a gender free collection as part of its TRF range.
The collection, which features a mix of basics and active wear in plain grey and white colourways, is pitched at no specific gender and is listed on the website as ‘UNGENDERED’.
The pieces also come with an accessible price point with the items, ranging from 9.99 to 29.99 GBP.
For those who are shopping on the Zara site though, and expecting to see unisex floral skirts or pinstriped shirts and suits for both sexes, you will be disappointed, the range currently just offers these plush unisex t-shirts, hoodies and jeans. So, there is definitely still some way to go with the designs to make them feel truly innovative, yet it is a step in the right direction.
“It’s interesting to see Zara finally tap into the genderless movement we’ve been seeing in fashion for a while now, ” says Laura Yiannakou, WGSN Associate Editor of Womenswear. “We saw this addressed last season at a high-end contemporary level, from department store Selfridges and their Agender section. So it’s interesting to see that this approach is now filtering onto the high street too. This is not just about a rethink of visual merchandising – but also, how designers and brands now feel the need to approach the season with a non-gender specific perspective, which is really quite radical.”
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