5 hours ago | By Gemma Riberti
Big data meets consumer insights, Experience WGSN.
Jun 03, 2021
By WGSN Insider
European fashion retailer Zalando has named Mother of Pearl, Nikolaj Storm Copenhagen and Teatum Jones as finalists for this season’s Zalando Sustainability Award, with the winner announced at Copenhagen Fashion Week, taking place August 10- 13.
Now in its second season of a three-year strategic partnership, the Zalando Sustainability Award has been opened to international applicants. The award and Copenhagen Fashion Week partnership aims to encourage fashion brands to explore sustainable alternatives to design and production.
Chosen from a pool of over 50 shortlisted entries, the finalists receive funding for collection production costs and have the opportunity to debut their designs in the Zalando Greenhouse, the official hub of Copenhagen Fashion Week, in August – a space that will showcase the latest in sustainable fashion both on- and offline. Finalists compete to win Zalando’s Sustainability Award, a prize of €20,000, as well as a partnership with Zalando in developing an exclusive sustainable capsule collection.
Selecting the finalists is an international jury of sustainability experts, including the President and CEO of WGSN, Carla Buzasi, who sits alongside a wealth of talents including Copenhagen Fashion Week CEO, Cecilie Thorsmark; editor-In-chief of soon-to-launch Vogue Scandinavia, Martina Bonnier; model, environmental activist and sustainability consultant Arizona Muse;; sustainability and brand advisor Dio Kurazawa, director of sustainability at Zalando, Kate Heiny; and director of design and luxury at Zalando, Anaheta Berenberg. The jury members closely reviewed each brands’ sustainability strategies and level of dedication to sustainable advancements and innovation.
After much deliberation Zalando has announced Mother of Pearl, Nikolaj Storm Copenhagen and Teatum Jones as this season’s finalists.
A luxury sustainable womenswear brand that celebrates individuality, authenticity and sustainability, Mother of Pearl’s design mantra is classic, but never boring. Founded in 2002, it makes fashion with wit, heart and conscience – contemporary design with attitude that doesn’t cost the earth.
In just 13 years, Amy Powney has gone from sweeping the cutting-room floor at Mother of Pearl to taking the helm as its creative director. Sustainability has been a life-long passion for Amy and she’s been on a mission for Mother of Pearl to reduce its impact on the planet. Her sustainable fashion collections have been shown at London Fashion Week and Copenhagen Fashion Week, and are stocked by prestigious global retailers including Net-a-Porter, Harrods, Saks Fifth Avenue, Neiman Marcus and Goop.
A young streetwear brand, Nikolaj Storm Copenhagen is based in the beautiful capital of Denmark. With a long background in the Danish fashion industry and a masters degree from the Royal Danish Academy of Fine Arts, Nikolaj Storm offers an eclectic style of menswear that’s grounded in a genderless universe. The brand’s focus is storytelling, prints and handpicked materials, and its mission is to bring colourful and show-stopping clothes to all.
The brand only works with green suppliers and clothes are produced within the EU to minimise transport and ensure workers are paid correctly. Fabrics are sourced based on quality, deadstock and if they’re long-lasting, using only limited amounts to avoid huge fabrics stocks. Leftovers are shredded into stuffing for teddy bears.
Both born Londoners with British and Irish heritage, Catherine Teatum and Rob Jones of Teatum Jones are united by a shared fascination with humans and their stories. Teatum Jones truly believes in the power of fashion to present a pro-social message of inclusivity and positive identity, and is dedicated to creating socially conscious fashion that puts the craftspeople and the customer at the heart of its creations.
Passionate about creating exquisite textiles layered with emotional narrative, Teatum Jones weaves stories into the fabric and textiles of its collections to create bold, vibrant and modern fashion. These stories align with the brand’s sustainability ambitions, with current initiatives including the use of archive materials in new collections, garment linings made from 80% deadstock or recycled yarn, a strict no fur policy and the use of only recycled or scrap leather.
This approach to design has earned the brand accolades and recognition as London’s young “textile pioneers” and “innovators”, and seen its collections connect with smart, creative and confident women.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.