May 30, 2019 | By Louise Squire
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| YOUR Premium Store is a large-scale concept store opened on Antwerp’s artsy Kloosterstraat in spring 2010. Unlike the average [concept store], YOUR aims for accessibility, offering products and services that span a large price range so that one “never feels poor”. While clothing for Men and Women comprises the majority of its product offering, YOUR also carries accessories, books, the occasional bicycle and even champagne. A bespoke fragrance service and on-site tailor shop address individual concerns while the coffee/champagne bar invites customers to relax and stay a while.
|At YOUR, clothing is merchandised according to style, not brand or price. This commitment to democracy is reflected in the casual-cool leaning of the menswear department, which features clothing by Dior Homme, Belgian favorite Essentiel, Fred Perry, Folk and Diesel, among others. An extensive sneaker selection includes shoes by Adidas Originals and Graham, while hand-made shoes by N.D.C., Officine Creative, and Marc Jacobs provide something for the more dandy customer.|
|YOUR’s Women’s selection leans towards a hip, streetwise yet feminine aesthetic with Diesel, Anglomania by Vivienne Westwood, and Dagmar hanging among Italian labels like Twin-Set and Patrizia Pepe. Accessories by Brazilian favorite Melissa and Nixon suit YOUR’s young and hip female customers.|
|In keeping with YOUR‘s accessible ethos, a vast selection of denim for both Men and Women caters to clients’ inner denim aficionado. AG by Adriano Goldschmied, True Religion, J Brand, We Are Replay, Edwin, Levi’s and more comprise the extensive selection on hand, with the ladies’ section upstairs and the Men’s section downstairs, next to the denim bar.|
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